- LatamUp, the new hub that brings together public relations firms from Mexico, Florida, Brazil, Chile, Argentina, Spain and Portugal, was born with the idea of providing regional communication solutions through a single one-stop shop.
- It puts at the service of clients from all industries, the local approach with the global experience of PRGN.
The Public Relations Global Network (PRGN) announced the creation of LatamUp, a hub of agencies specializing in communications and public and corporate affairs in Ibero-America, which has come together to meet the needs of companies and brands from various sectors in the region through a single one-stop shop.
The initiative is made up of renowned independent agencies in Latin America and the Iberian Peninsula, such as Eje Comunicación (Mexico), Global. (Portugal), Identia / PR (Argentina), Marlow Insight (Spain), Race Comunicação (Brazil), RumboCierto Comunicaciones (Chile) and The Moore Agency (Florida). Its objective is to provide customized solutions that combine local expertise with a global perspective, as well as standardized execution and effective delivery of results for clients throughout a multicultural region such as Latin America and the Iberian Peninsula.
“At PRGN, we celebrate this unprecedented collaboration of independent agencies from across the globe, coming together to deliver unified public relations services for clients with international needs. By uniting the strengths of top-tier agencies across Latin America and the Iberian Peninsula, we are turning diversity into synergy — offering clients a seamless, multilingual, and multicultural solution powered by global expertise,” said Natacha Clarac, President of PRGN.
“LatamUp is an effective response to carry out a differentiated, effective and innovative regional communication. Through this unique hub of agencies, we are able to combine regional coordination with successful local execution through experienced professionals skilled in different languages such as Spanish, Portuguese and English, with the support of one of the most important networks of public relations agencies in the world, such as PRGN,” said Loreley Maldonado, CEO of Eje Comunicación in Mexico, who hosted the most recent global conference of PRGN member agencies in May and also brought together representatives of the LatamUp group.
Through the various areas of expertise, LatamUP will be able to expand the influence of brands by connecting them with key players in strategic markets in the Latin/Ibero-America region.
Throughout its territories of influence, LatamUp offers services in Corporate Communications, Public Relations, Public Affairs, Crisis Management, Events, Digital Marketing, among others, which can be paid for in a single country and currency.
The experience of the different agencies that conform it, allows LatamUp to collaborate with industries such as pharmaceuticals, mining, food, logistics, tourism, automotive, technology, finance, among others.
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About PRGN
Founded in 1992, PRGN is one of the largest global networks of independent public relations and communications agencies, with approximately 900 communications and public affairs professionals in more than 70 locations. PRGN members are independent, owner-managed firms that share their expertise and resources to deliver comprehensive communications strategies around the world.
Companies or organizations interested in PRGN’s local agency network can visit the Agency Directory section at its website for more information.
Independent agencies interested in joining the network can visit the member recruitment section for more information.