Public Relations Global Network publishes whitepaper on insights from its 2025 global survey on Brand Influence
In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit.
But what truly drives brand influence in today’s complex and digital world? What are the attributes that define it across audiences and industries?
To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with Researchscape International. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.
Drawing on input from more than 500 business, marketing, and communications leaders across 40 countries, the study uncovers what’s changing, what’s working, and what influence really means today. The data highlights where leaders are investing, where gaps persist, and which traits set top-performing brands apart.
The survey will be repeated annually, creating an evolving record of how trust, technology, and storytelling shape reputation in a fast-moving world.
Perhaps most importantly, they highlight a fundamental shift in how organizations approach brand strategy, from visibility and volume to trust, authenticity, and emotional resonance. In doing so, they offer a bold new lens through which to view the future of influence.
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For further results, analysis and opinion from the PRGN Influence Insights survey, check out our survey announcement here, read an opinion and analysis here and listen to a podcast conversation on the lessons for leaders and communicators here.