Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the wrongs done by the previous C-suite. Check out the new blog from David Fuscus, CEO of Xenophon Strategies, PRGN’s Washington, DC member, for some insights on VW’s PR horror show. Learn what not-to-do when managing a crisis. https://tinyurl.com/yapt8x47
PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage as agencies adapt to rapid change and rising expectations worldwide
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
