Media Relations 101

Media Relations 101

Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most...

How to Clinch that Coverage

HWB enjoys unprecedented success in getting our clients great coverage in print thanks in part to the redeployment of our staff into those who client face and generate the press releases, tweets, blogs and those who distribute via our dedicated “newsroom”....