by PRGN Admin | 20 Nov, 2017 | Media Relations, PR Tips & Trends, Public Relations
What you say can or will be held against you, should you not take up the challenge to prepare for an interview. In the digital age, everything you say lives on forever, so, preparing for an interview should not be taken lightly. You should spend enough time getting up...
by PRGN Admin | 31 Oct, 2017 | Media Relations, PR Tips & Trends, Public Relations
Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many...
by PRGN Admin | 22 Aug, 2017 | Media Relations, PR Tips & Trends, Social Media Marketing
For PR pros, social media is more than just memes and foodie videos – it’s a valuable tool for connecting your brand with the media. You can be just 140 characters away from your next media placement if you follow this list of do’s and don’ts. Do 1. Watch the...
by PRGN Admin | 1 Jun, 2017 | Media Relations, PR Tips & Trends
By Valentina Giacaman – RumboCierto Chile We have witnessed recent events in which world leaders openly accuse the press, as never before. Macron in front of Putin himself accuses the Russian press, whereas a person like Trump declares himself in open warfare...
by PRGN Admin | 22 Apr, 2017 | Media Relations, PR Tips & Trends
For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out honesty as one of...
by PRGN Admin | 24 Mar, 2017 | Media Relations, PR Tips & Trends
For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines....
