by PRGN Admin | 16 Jul, 2018 | Media Relations, PR Tips & Trends, Public Relations
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are...
by David Fuscus | 22 Jun, 2018 | Crisis Communications, Current Events, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of...
by PRGN Admin | 16 Apr, 2018 | Media Relations, PR Tips & Trends, Public Relations
The best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage...
by PRGN Admin | 9 Apr, 2018 | Media Relations, PR Tips & Trends
With earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations. But media pitching is highly challenging. Some surveys suggest that 95 percent of pitches never get a media response. Here are...
by PRGN Admin | 2 Apr, 2018 | Crisis Communications, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or...
by PRGN Admin | 28 Nov, 2017 | Media Relations, News, Social Media Marketing
Survey also offers fresh insights into how reporters vet and work with high-profile interview sources LOS ANGELES, CALIF. – Nov. 28. 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies,...
