by PRGN Admin | 1 Oct, 2018 | Media Relations, PR Tips & Trends, Public Relations
When watching somebody present in front of an audience, it takes just a few seconds to determine if this is going to be a compelling and interesting presentation or a boring waste of time. But once you’re standing in the spotlight yourself, it is up to you to make a...
by PRGN Admin | 24 Sep, 2018 | Crisis Communications, Current Events, Media Relations, PR Tips & Trends, Public Relations
Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible...
by PRGN Admin | 31 Aug, 2018 | Media Relations, PR Tips & Trends, Public Relations, Social Media Marketing
When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating...
by PRGN Admin | 17 Aug, 2018 | Crisis Communications, Media Relations, PR Tips & Trends
Social media is a very powerful tool for business. It is a platform for businesses to showcase their strengths and build a community of followers. Unfortunately, that same power can translate to major damage in the event of a crisis. Social media gives publicity...
by PRGN Admin | 16 Jul, 2018 | Media Relations, PR Tips & Trends, Public Relations
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are...
by David Fuscus | 22 Jun, 2018 | Crisis Communications, Current Events, Media Relations, PR Tips & Trends, Public Relations, Reputation Management
Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of...
