5 PR Tools That Will Boost Your Communications Team’s Productivity

by | 28 Aug, 2023 | AI in PR, Digital PR, Measurement, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management

In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every...

Key KPIs to Measure ESG Performance

by | 21 Aug, 2023 | B2B Communications, Corporate Communications, Corporate Social Responsibility, ESG Reporting, Investor relations, Measurement, PR Tips & Trends, Public Relations, Sustainability

The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and...

Five Best Ways to Use Social Media in a Corporate Crisis

by | 7 Aug, 2023 | Corporate Communications, Crisis Communications, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management

In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of...