{"id":2483139,"date":"2026-04-28T17:23:37","date_gmt":"2026-04-28T17:23:37","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2483139"},"modified":"2026-05-12T10:49:11","modified_gmt":"2026-05-12T10:49:11","slug":"prgn-second-influence-insights-survey","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/prgn-second-influence-insights-survey\/","title":{"rendered":"PRGN to Release Results of Second Annual Influence Insights Survey on May 13"},"content":{"rendered":"<h2>Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels \u2014 with sessions timed for audiences in EMEA, the Americas, and APAC<\/h2>\n<p>The Public Relations Global Network will present the <strong>results of its 2026 Influence Insights survey during two live webinars on May 13<\/strong>, 2026. The <strong>second annual Influence Insights survey<\/strong> gathers data from communication practitioners and industry leaders on global trends and challenges when it comes to brands building trust and gaining influence.<\/p>\n<p>Because this is the second year the study is conducted, attendees will see year-over-year trends, regional comparisons, and breakdowns by key industry sectors \u2014 giving communicators a clear view of how brand influence has shifted in the past 12 months.<\/p>\n<p>The <a href=\"https:\/\/prgn.com\/news\/brand-influence-prgn-global-survey\/\" target=\"_blank\" rel=\"noopener\">original 2025 survey<\/a> of marketing and business leaders across 40 countries highlighted a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers of brand influence. PRGN partnered with research firm <a href=\"https:\/\/researchscape.com\" target=\"_blank\" rel=\"noopener\"><strong>Researchscape International<\/strong><\/a> to survey marketing, communications, and business leaders worldwide. Building on that foundation, the 2026 edition tracks how those priorities have evolved over a year of rapid change in digital strategy, audience expectations, and market conditions around the globe \u2013 based on more than 1,300 responses globally.<\/p>\n<div id=\"attachment_2479892\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2479892\" class=\"size-thumbnail wp-image-2479892\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/Frederic-Francois-BW-150x150.jpeg\" alt=\"Frederic Francois\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2479892\" class=\"wp-caption-text\">Fr\u00e9d\u00e9ric Fran\u00e7ois<\/p><\/div>\n<p>\u201cThe first Influence Insights survey showed us that brand influence is no longer just a marketing function \u2014 it touches every part of an organization,\u201d said <strong>Fr\u00e9d\u00e9ric Fran\u00e7ois<\/strong>, <strong>president of PRGN<\/strong> and managing partner of <a href=\"https:\/\/prgn.com\/agency\/two-cents\/\" target=\"_blank\" rel=\"noopener\"><strong>Two cents<\/strong><\/a> in Brussels, Belgium. \u201cThis year, with comparative data in hand, we can show business leaders exactly where the shifts are happening and which strategies are working in their regions and sectors.\u201d<\/p>\n<p>Two webinar sessions have been scheduled on May 13 to serve audiences across all time zones:<\/p>\n<ul>\n<li><strong>PRGN Influence Insights Launch Event \u2014 EMEA and Americas<\/strong><br \/>\nMay 13, 2026, 8:00 a.m. Arizona time<br \/>\n<strong>Register <a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_o1K65iS6QXC3FuUB4zA-Bw\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/li>\n<li><strong>PRGN Influence Insights Launch Event \u2014 Americas and APAC <\/strong><br \/>\nMay 13, 2026, 6:00 p.m. Arizona time<br \/>\n<strong>Register <a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/WN_3lnFNEp_Sti2YvF2-8gs6g\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/li>\n<\/ul>\n<p>Each session will cover the same findings, so attendees can choose the time that best fits their schedule.<\/p>\n<div id=\"attachment_2479905\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2479905\" class=\"size-thumbnail wp-image-2479905\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2016\/12\/Abbie-Fink-2025-BW-150x150.jpeg\" alt=\"Abbie Fink\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2479905\" class=\"wp-caption-text\">Abbie S. Fink<\/p><\/div>\n<p>\u201cYear-over-year data gives communicators something they rarely get \u2014 proof of direction, not just a snapshot,\u201d said <strong>Abbie S. Fink<\/strong>, chair of <strong>PRGN\u2019s Marketing Committee<\/strong> that led the network&#8217;s global survey program and president of <a href=\"https:\/\/prgn.com\/agency\/hma-public-relations-phoenix-pr-agency\/\" target=\"_blank\" rel=\"noopener\"><strong>HMA Public Relations<\/strong><\/a> in Phoenix, Arizona. \u201cWhen you can compare results from one year to the next, you move from guessing to knowing what works.\u201d<\/p>\n<p>The inaugural study found that 89% of business leaders view brand influence as \u201cextremely\u201d or \u201cvery\u201d important to organizational success, with 67% expecting its importance to increase over the next three to five years. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance, and the shift is being driven by rising expectations and a growing demand for authenticity. The 2026 survey examines whether those trends have held, accelerated, or changed course, providing new data points across digital engagement, consumer trust, and stakeholder relationships in markets worldwide.<\/p>\n<p>\u201cThe communications profession is moving fast \u2014 what mattered to brands 12 months ago may look very different today,\u201d Fran\u00e7ois said. \u201cThat\u2019s exactly why we built Influence Insights as an annual study. Our member agencies and their clients need current, reliable data to make smart decisions.\u201d<\/p>\n<p>The Influence Insights initiative reflects PRGN\u2019s broader role as a global thought leader in the communications profession. PRGN President Fran\u00e7ois has identified the fast pace of change in communications as both a chance and a risk, noting that fake news hurts trust in media, institutions, and brands, while going digital is now a must for agencies that want to serve clients well. The survey delivers the kind of evidence-based thinking that helps agencies and brands respond to those challenges with confidence.<\/p>\n<p>&#8212;<\/p>\n<p><strong>About PRGN:<\/strong><\/p>\n<p>Founded in 1992, the Public Relations Global Network (<a href=\"https:\/\/prgn.com\/\" target=\"_blank\" rel=\"noopener\">PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red<\/a>) is one of the world\u2019s largest international networks of independent public relations and communications agencies, with approximately 900 professionals in more than 60 locations globally. PRGN members are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources while providing broad-based, comprehensive communications strategies to clients worldwide.<\/p>\n<p>Companies or organizations interested in the services of PRGN\u2019s worldwide agency network can visit its <a href=\"https:\/\/prgn.com\/pr-agencies\/\" target=\"_blank\" rel=\"noopener\">Agency Directory section<\/a> for more information.<\/p>\n<p>Independent agencies interested in joining the network can visit the <a href=\"https:\/\/prgn.com\/member-recruitment\/\" target=\"_blank\" rel=\"noopener\">member recruitment section<\/a> of the PRGN website for more information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels &#8211; with sessions timed for audiences in EMEA, the Americas, and APAC<\/p>","protected":false},"author":76,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2823,1256,1272,1296,1459],"tags":[2816,1520,2814,1505,3043],"coauthors":[1817],"class_list":["post-2483139","post","type-post","status-publish","format-standard","hentry","category-influence-insights","category-news","category-pr-tips-trends","category-public-relations","category-reputation-management","tag-brand-influence","tag-global-public-relations","tag-influence-insights","tag-public-relations-global-network","tag-public-relations-survey"],"acf":[],"yoast_head":"<!-- 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