Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, \u201cconsulting,\u201d community outreach, event planning, digital advertising, media relations, reputation management\u2026describing what we do on a daily basis can be hard. Because we do so many things.<\/p>\n
Everyone has ideas about what public relations means \u2013 and many times, everyone thinks they can do most of what we do, themselves. The reality is that, for most businesses out there, the budget is available for one full time employee \u2013 and businesses often choose to hire an entry-level person, because that fits the budget better.<\/p>\n
Executives then direct that fresh-faced young person to dig into web sites and social media, but those executives don\u2019t have the time to really teach said young person about all the things they learned early in their careers \u2013 how to strategize, how and when to use formal language and when it is appropriate to be more casual. The differences between a blog post and a media article. And, importantly, the processes that make campaigns successful. It\u2019s not the fault of the entry-level person, it\u2019s not really the fault of the hiring manager. It\u2019s simply mismatched expectations.<\/p>\n
If there is a larger budget available, businesses then hire a more strategic and seasoned professional \u2013 but those senior people often don\u2019t want to distribute daily media clips, write social media posts and do more entry level tasks. And many businesses do not have the budget available for both types of employees.<\/p>\n
The advantage you have with hiring a firm, is that clients get the best of all worlds \u2013 the seasoned senior professional who can provide strategic communications counsel, along with a mid-level manager guiding the ship in the day to day, as well as the junior person doing some of that grunt work \u2013 all for a more reasonable rate, without having to pay for healthcare, social security, and paid time off, which can add as much as 30% additional cost (above salary) for an employee.<\/p>\n
PR firms do all these things every day. We are the experts in all types of professional communications \u2013 from the casual social media posts to web sites (including how to navigate the new world of AI search bots \u2013 otherwise known as generative engine optimization<\/a>, or GEO), to media relations, reputation management, and helping clients take on all manner of crises.<\/p>\n Problem solving is in our blood, and we\u2019re darn good at it.<\/p><\/blockquote>\n We teach and train our junior staff on industry best practices as well \u2013 something many businesses do not have the resources to do. Leadership takes on many forms, and many times we spend countless hours training our teams to do leg work, research, phone calls, and crunching data to provide the most information possible to our clients. PR is not just the words we use \u2013 we dig into the data and back up every key message or talking point with solid background research to support our clients\u2019 communications. So, when reporters call us, we have that all ready to go to help make their lives easier \u2013 and get to yes for our clients to spread their stories to as many people as possible. Our job is to tell those stories and educate people about what our clients do.<\/p>\n The last few years have been a roller coaster \u2013 for all of us. Businesses have been cautious about economic forecasting, and many consulting firms have had to roll with the punches of reduced budgets across the board. We provide as much as we can to all our clients \u2013 and we want to show the most value possible. However, we cannot do all the things for a value option budget. We keep the full breadth of staff to have available for our clients \u2013 and our employees also like to get a paycheck. Funny how that works, right?<\/p>\n So, why hire us? Because we provide that full breadth of services and experience to you for the best value \u2013 we can give you the sage advice of a senior executive, as well as the ability to knock out deliverables and get things done \u2013 often with contracts costing our clients less than the all-in price of a full-time employee. We specialize in integrated campaigns \u2013 full service PR is truly the soup to nuts of everything communications. You can call us and we provide solutions. We are problem solvers, and we always find a way to provide whatever you ask us to do. We don\u2019t pass the buck. We get things done. And, we provide reporting to show that we are delivering for you.<\/p>\n Public relations truly covers all things communications. We go above and beyond for our clients, every time. We pride ourselves on our work product and our clients truly become our friends. Call us today to schedule a consultation \u2013 we can help you, in any corner of the world.<\/p>\n If you enjoyed this post, listen to the full conversation with Jaime in the latest episode of the PRGN Presents<\/a> podcast series here:<\/p>\n