{"id":2480677,"date":"2025-10-15T14:55:26","date_gmt":"2025-10-15T14:55:26","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2480677"},"modified":"2026-01-09T09:36:08","modified_gmt":"2026-01-09T09:36:08","slug":"prgn-elects-president-frederic-francois","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/prgn-elects-president-frederic-francois\/","title":{"rendered":"PRGN Elects Fr\u00e9d\u00e9ric Fran\u00e7ois as President and Announces New Leadership Team"},"content":{"rendered":"<h2>Global network of independent PR agencies sets course for future at Nairobi member conference<\/h2>\n<p>BRUSSELS\/NEW YORK \u2014 The Public Relations Global Network (<a href=\"https:\/\/prgn.com\/\" target=\"_blank\" rel=\"noopener\">PRGN<\/a>), one of the world\u2019s largest groups of independent public relations agencies, will welcome a new leadership team at its upcoming member meeting and conference in Nairobi, Kenya, from October 22-24, 2025. <strong>Fr\u00e9d\u00e9ric Fran\u00e7ois<\/strong>, Managing Partner of <a href=\"https:\/\/prgn.com\/agency\/two-cents\/\" target=\"_blank\" rel=\"noopener\">two cents<\/a> in Belgium and the Netherlands, has been elected President, succeeding <strong>Natacha Clarac<\/strong> of <a href=\"https:\/\/prgn.com\/agency\/athenora-consulting\/\" target=\"_blank\" rel=\"noopener\">Athenora Consulting<\/a> in Brussels, who will remain on the Executive Committee as Immediate Past President.<\/p>\n<p>The new leadership comes into office<span class=\"Apple-converted-space\">\u00a0 <\/span>as the public relations industry continues to face rapid shifts in digital tools, artificial intelligence (AI), and the way people trust media. PRGN\u2019s board of directors will guide more than 900 professionals in over 60 locations as they help clients adapt to these changes. Fran\u00e7ois will serve as President from October 24, 2025 through December 2026. <strong>Bill Southard<\/strong>, President and CEO of <a href=\"https:\/\/prgn.com\/agency\/southard-communications\/\" target=\"_blank\" rel=\"noopener\">Southard Communications<\/a> in New York City, will be President-Elect. <strong>Macey Cleary Binner<\/strong>, Partner at <a href=\"https:\/\/prgn.com\/agency\/reed-public-relations\/\" target=\"_blank\" rel=\"noopener\">REED Public Relations<\/a> in Nashville, Tennessee, will serve as Secretary. <strong>Brad Kostka<\/strong>, President of <a href=\"https:\/\/prgn.com\/agency\/roop-co\/\" target=\"_blank\" rel=\"noopener\">Roopco<\/a> in Cleveland, Ohio, will continue as Treasurer for a second term.<\/p>\n<div id=\"attachment_2479851\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2479851\" class=\"wp-image-2479851 size-thumbnail\" title=\"PRGN President Fr\u00e9d\u00e9ric Fran\u00e7ois\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Frederic-Francois-150x150.jpeg\" alt=\"PRGN elects Fr\u00e9d\u00e9ric Fran\u00e7ois as president\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2479851\" class=\"wp-caption-text\">Fr\u00e9d\u00e9ric Fran\u00e7ois<\/p><\/div>\n<p>\u201cThe way we communicate is changing faster than ever. For PRGN, this is both a chance and a risk: AI is changing how we create, measure, and deliver PR \u2014 it makes us more efficient, but it also threatens agencies that do not adapt. Fake news hurts trust in media, institutions, and brands, and AI is making this more challenging. Going digital is now a must for agencies that want to serve clients well and show their value. As president, I will make sure PRGN not only keeps up with these changes but leads as the top independent network,\u201d Fran\u00e7ois said.<\/p>\n<p>The new executive team shows PRGN\u2019s global reach and focus on local know-how. The global leadership team also includes the following people:<\/p>\n<p>Immediate Past-President: Natacha Clarac<\/p>\n<p>Regional Vice Presidents:<\/p>\n<ul>\n<li>Americas: <strong>Natalie Ghidotti<\/strong>, CEO of <a href=\"https:\/\/prgn.com\/agency\/ghidotti\/\" target=\"_blank\" rel=\"noopener\">Ghidotti<\/a> in Little Rock, Arkansas<\/li>\n<li>Asia-Pacific: <strong>Shawn Jiang Xiaofeng<\/strong>, Managing Director of <a href=\"https:\/\/prgn.com\/agency\/china-advocate\/\" target=\"_blank\" rel=\"noopener\">China Advocate<\/a>, in Beijing, China<\/li>\n<li>Europe, Middle East, and Africa: <strong>Marisa Toro<\/strong>, Founding Partner of <a href=\"https:\/\/prgn.com\/agency\/marlow-insight\/\" target=\"_blank\" rel=\"noopener\">Marlow Insight<\/a> in Madrid, Spain<\/li>\n<\/ul>\n<p>Committee chairs:<\/p>\n<ul>\n<li>Business Development: <strong>Owen Cullen<\/strong>, Managing Director of <a href=\"https:\/\/prgn.com\/agency\/cullen-communications-dublin-pr\/\" target=\"_blank\" rel=\"noopener\">Cullen Communications<\/a> in Dublin, Ireland<\/li>\n<li>Conference: <strong>Loreley Maldonado<\/strong>, CEO and Partner of <a href=\"https:\/\/prgn.com\/agency\/eje-comunicacion\/\" target=\"_blank\" rel=\"noopener\">Eje Comunicaci\u00f3n<\/a> in Mexico City<\/li>\n<li>Knowledge: <strong>Nick Leighton<\/strong>, Owner &amp; CEO of <a href=\"https:\/\/prgn.com\/agency\/nettresults-middle-east\/\" target=\"_blank\" rel=\"noopener\">Nettresults Middle East<\/a> in Dubai, UAE<\/li>\n<li>Marketing: <strong>Abbie Fink<\/strong>, President of <a href=\"https:\/\/prgn.com\/agency\/hma-public-relations-phoenix-pr-agency\/\" target=\"_blank\" rel=\"noopener\">HMA Public Relations<\/a> in Scottsdale, Arizona<\/li>\n<li>Membership: <strong>Chuck Norman<\/strong>, Owner\/Principal of <a href=\"https:\/\/prgn.com\/agency\/sa-communications\/\" target=\"_blank\" rel=\"noopener\">S&amp;A Communications<\/a> in Raleigh, North Carolina<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2478068\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-150x150.jpeg 150w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-300x300.jpeg 300w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-1024x1024.jpeg 1024w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-768x768.jpeg 768w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW.jpeg 1400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>Under Clarac\u2019s leadership, PRGN grew and adapted with a strong focus on sharing expertise, building trust, and using new technology as a leader among independent PR groups. PRGN\u2019s twice-yearly conferences, like the Nairobi event, are key times for members to set strategy, develop services, and share best practices.<\/p>\n<p>In a world shaped by AI, digital tools, and the need for clear and honest communication, PRGN\u2019s strength comes from combining local knowledge with global teamwork. As noted in a <a href=\"https:\/\/prgn.com\/prgnfuture\/2025-pr-predictions-human-abilities-vs-ai\/\" target=\"_blank\" rel=\"noopener\">recent PRGN industry outloo<\/a>k, AI will continue to boost efficiency, but the human touch in PR will become even more important. The network\u2019s leaders are focused on helping clients build trust and tell their stories in a world where facts matter more than ever.<\/p>\n<p>PRGN member agencies bring a wide range of skills and backgrounds, showing commitment to both new ideas and proven methods.<\/p>\n<p>&#8212;-<\/p>\n<h2>About the Public Relations Global Network<\/h2>\n<p>Founded in 1992, PRGN is one of the world\u2019s largest international networks of independent public relations and communications agencies, with about 900 professionals in more than 60 locations. PRGN partners are independent, local, owner-run public relations and marketing communications firms that share expertise and resources while providing broad-based communications strategies to clients worldwide.<\/p>\n<p>Companies or organizations interested in PRGN\u2019s local agency network services can visit its <a href=\"https:\/\/prgn.com\/pr-agencies\/\" target=\"_blank\" rel=\"noopener\">Agency Directory<\/a> for more information.<\/p>\n<p>Independent agencies interested in joining the network can visit the <a href=\"https:\/\/prgn.com\/member-recruitment\/\" target=\"_blank\" rel=\"noopener\">member recruitment section<\/a> of the PRGN website for more information.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Global network of independent PR agencies sets course for future at Nairobi member conference BRUSSELS\/NEW YORK \u2014 The Public Relations Global Network (PRGN), one of the world\u2019s largest groups of independent public relations agencies, will welcome a new leadership team at its upcoming member meeting and conference in Nairobi, Kenya, from October 22-24, 2025. Fr\u00e9d\u00e9ric [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":2480643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1256,1272,1296],"tags":[],"coauthors":[1817],"class_list":["post-2480677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pr-tips-trends","category-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRGN Elects Fr\u00e9d\u00e9ric Fran\u00e7ois as President and Announces New Leadership Team - 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