{"id":2479743,"date":"2025-07-23T15:58:32","date_gmt":"2025-07-23T15:58:32","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2479743"},"modified":"2025-12-09T16:49:23","modified_gmt":"2025-12-09T16:49:23","slug":"how-global-leaders-earn-trust-stay-relevant","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/how-global-leaders-earn-trust-stay-relevant\/","title":{"rendered":"What Global Leaders Are Doing to Earn Trust and Stay Relevant"},"content":{"rendered":"<h2>Public Relations Global Network publishes whitepaper on insights from its 2025 global survey on Brand Influence<\/h2>\n<p>In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit.<\/p>\n<p>But what truly drives brand influence in today&#8217;s complex and digital world? What are the attributes that define it across audiences and industries?<\/p>\n<p>To explore these questions and more, PRGN launched its first-ever global thought leadership initiative in partnership with <a href=\"https:\/\/researchscape.com\" target=\"_blank\" rel=\"noopener\">Researchscape International<\/a>. The result is a living, data-driven benchmark for how leaders navigate trust, reputation, and success.<\/p>\n<p>Drawing on input from more than 500 business, marketing, and communications leaders across 40 countries, the study uncovers what&#8217;s changing, what&#8217;s working, and what influence really means today. The data highlights where leaders are investing, where gaps persist, and which traits set top-performing brands apart.<\/p>\n<p>The survey will be repeated annually, creating an evolving record of how trust, technology, and storytelling shape reputation in a fast-moving world.<\/p>\n<p>Perhaps most importantly, they highlight a fundamental shift in how organizations approach brand strategy, from visibility and volume to trust, authenticity, and emotional resonance. In doing so, they offer a bold new lens through which to view the future of influence.<\/p>\n<p><span lang=\"EN-US\">[prgn_pdf_download pdf_link=&#8221;https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/07\/PRGN_Influence_Insights_Whitepaper_FINAL.pdf&#8221; title=&#8221;PRGN Influence Insights Survey &#8211; Whitepaper&#8221; description=&#8221;Find detailed results of PRGN\u2019s Influence Insights global survey by downloading our whitepaper here&#8221; button=&#8221;Download Now&#8221;]<\/span><\/p>\n<p>For further results, analysis and opinion from the PRGN Influence Insights survey, check out our <strong>survey announcement <a href=\"https:\/\/prgn.cullencommunications.ie\/news\/brand-influence-prgn-global-survey\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>, read <strong>an opinion and analysis <a href=\"https:\/\/prgn.cullencommunications.ie\/influence-insights\/brand-influence-equation-changed\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong> and listen to <strong>a podcast conversation<\/strong> on the lessons for leaders and communicators <strong><a href=\"https:\/\/prgnpodcast.com\/episode\/prgn-influence-insights-global-survey\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Public Relations Global Network publishes whitepaper on insights from its 2025 global survey on Brand Influence In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit. But what truly drives brand influence in today&#8217;s complex and digital world? [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":2480643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2823,1256,1272],"tags":[2816,1520,2814,1488,2819,1505],"coauthors":[1817],"class_list":["post-2479743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influence-insights","category-news","category-pr-tips-trends","tag-brand-influence","tag-global-public-relations","tag-influence-insights","tag-pr-strategy","tag-prgn-influence-insights","tag-public-relations-global-network"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Global Leaders Are Doing to Earn Trust and Stay Relevant - PRGN<\/title>\n<meta name=\"description\" content=\"Brand influence is in the focus of the PRGN Influence Insights survey with research conducted in more than 40 countries. Read for more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/how-global-leaders-earn-trust-stay-relevant\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Global Leaders Are Doing to Earn Trust and Stay Relevant - PRGN\" \/>\n<meta property=\"og:description\" content=\"Brand influence is in the focus of the PRGN Influence Insights survey with research conducted in more than 40 countries. Read for more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/how-global-leaders-earn-trust-stay-relevant\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-23T15:58:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T16:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/09\/PRGN-blog-header-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1626\" \/>\n\t<meta property=\"og:image:height\" content=\"912\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PRGN Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRGN Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"PRGN Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/\"},\"author\":{\"name\":\"PRGN Admin\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\"},\"headline\":\"What Global Leaders Are Doing to Earn Trust and Stay Relevant\",\"datePublished\":\"2025-07-23T15:58:32+00:00\",\"dateModified\":\"2025-12-09T16:49:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/\"},\"wordCount\":300,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/PRGN-blog-header-image.jpg\",\"keywords\":[\"Brand Influence\",\"Global Public Relations\",\"Influence Insights\",\"PR Strategy\",\"PRGN Influence Insights\",\"Public Relations Global Network\"],\"articleSection\":[\"Influence Insights\",\"News\",\"PR Tips &amp; Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/\",\"name\":\"What Global Leaders Are Doing to Earn Trust and Stay Relevant - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/PRGN-blog-header-image.jpg\",\"datePublished\":\"2025-07-23T15:58:32+00:00\",\"dateModified\":\"2025-12-09T16:49:23+00:00\",\"description\":\"Brand influence is in the focus of the PRGN Influence Insights survey with research conducted in more than 40 countries. Read for more\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/news\\\/how-global-leaders-earn-trust-stay-relevant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/PRGN-blog-header-image.jpg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/PRGN-blog-header-image.jpg\",\"width\":1626,\"height\":912},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"name\":\"PRGN\",\"description\":\"The World&#039;s Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\",\"name\":\"PRGN Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.pngc50528d8fbb4ddf30acaae5177c2b45d\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.png\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.png\",\"caption\":\"PRGN Admin\"},\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/es_es\\\/author\\\/prgn-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Global Leaders Are Doing to Earn Trust and Stay Relevant - PRGN","description":"Brand influence is in the focus of the PRGN Influence Insights survey with research conducted in more than 40 countries. Read for more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/how-global-leaders-earn-trust-stay-relevant\/","og_locale":"es_ES","og_type":"article","og_title":"What Global Leaders Are Doing to Earn Trust and Stay Relevant - PRGN","og_description":"Brand influence is in the focus of the PRGN Influence Insights survey with research conducted in more than 40 countries. Read for more","og_url":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/how-global-leaders-earn-trust-stay-relevant\/","og_site_name":"PRGN","article_published_time":"2025-07-23T15:58:32+00:00","article_modified_time":"2025-12-09T16:49:23+00:00","og_image":[{"width":1626,"height":912,"url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/09\/PRGN-blog-header-image.jpg","type":"image\/jpeg"}],"author":"PRGN Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"PRGN Admin","Tiempo de lectura":"1 minuto","Written by":"PRGN Admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/#article","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/"},"author":{"name":"PRGN Admin","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/4e8149167968fed097327214ce3987a6"},"headline":"What Global Leaders Are Doing to Earn Trust and Stay Relevant","datePublished":"2025-07-23T15:58:32+00:00","dateModified":"2025-12-09T16:49:23+00:00","mainEntityOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/"},"wordCount":300,"publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/09\/PRGN-blog-header-image.jpg","keywords":["Brand Influence","Global Public Relations","Influence Insights","PR Strategy","PRGN Influence Insights","Public Relations Global Network"],"articleSection":["Influence Insights","News","PR Tips &amp; Trends"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/","url":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/","name":"What Global Leaders Are Doing to Earn Trust and Stay Relevant - PRGN","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/#primaryimage"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/09\/PRGN-blog-header-image.jpg","datePublished":"2025-07-23T15:58:32+00:00","dateModified":"2025-12-09T16:49:23+00:00","description":"Brand influence is in the focus of the PRGN Influence Insights survey with research conducted in more than 40 countries. Read for more","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/news\/how-global-leaders-earn-trust-stay-relevant\/#primaryimage","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/09\/PRGN-blog-header-image.jpg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/09\/PRGN-blog-header-image.jpg","width":1626,"height":912},{"@type":"WebSite","@id":"https:\/\/prgn.cullencommunications.ie\/#website","url":"https:\/\/prgn.cullencommunications.ie\/","name":"PRGN","description":"The World&#039;s Local Agency","publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.cullencommunications.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.cullencommunications.ie\/#organization","name":"PRGN","url":"https:\/\/prgn.cullencommunications.ie\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/4e8149167968fed097327214ce3987a6","name":"PRGN Admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.pngc50528d8fbb4ddf30acaae5177c2b45d","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.png","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.png","caption":"PRGN Admin"},"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/prgn-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2479743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2479743"}],"version-history":[{"count":4,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2479743\/revisions"}],"predecessor-version":[{"id":2479752,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2479743\/revisions\/2479752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media\/2480643"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2479743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2479743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2479743"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2479743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}