{"id":2479566,"date":"2025-04-15T17:02:54","date_gmt":"2025-04-15T17:02:54","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2479566"},"modified":"2025-12-09T16:54:38","modified_gmt":"2025-12-09T16:54:38","slug":"influence-insights-survey","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/influence-insights-survey\/","title":{"rendered":"PRGN to Introduce Influence Insights Survey"},"content":{"rendered":"<h2>The first of its kind global survey conducted by Public Relations Global Network will be released on April 29<\/h2>\n<p>NEW YORK \/ BRUSSELS \u2013 Anticipation is growing as the <strong>PRGN Influence Insights<\/strong>, the first-of-its kind global survey on the role of influence in branding strategies, is set to be released on April 29th by the Public Relations Global Network (PRGN). The survey, conducted by research group <a href=\"https:\/\/researchscape.com\/\" target=\"_blank\" rel=\"noopener\">Researchscape International<\/a>, was carried out over a several-month period ending earlier this year and the results provide significant insight into a shift in branding strategies, including identifying the most crucial factors in supporting brand influence.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<div id=\"attachment_2478068\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2478068\" class=\"size-thumbnail wp-image-2478068\" src=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-150x150.jpeg 150w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-300x300.jpeg 300w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-1024x1024.jpeg 1024w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW-768x768.jpeg 768w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/04\/Natacha-Clarac-Director-General-of-Athenora-Consulting-BW.jpeg 1400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><p id=\"caption-attachment-2478068\" class=\"wp-caption-text\">Natacha Clarac<\/p><\/div>\n<p>\u201cWe felt brand influence is a topic of critical importance in today\u2019s global economy, particularly given the growing uncertainties around traditional avenues of influence and the increasing role of digital strategies in driving brand influence and supporting trust and loyalty in brands,\u201d said Natacha Clarac, president of PRGN, one of the largest networks of independent PR and Communications agencies worldwide. The results will be shared via an international webinar on April 29th at 11 a.m. EDT \/ 5 p.m. CET.<\/p>\n<p>\u201cResults of the PRGN Influence Insights survey highlight a significant transformation in how organizations perceive and develop brand influence,\u201d Clarac added. \u201cIt\u2019s not just about presence in the market\u2014it\u2019s about fostering trust and authentic relationships with stakeholders, and it highlights the increasing importance in today\u2019s business environment.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The online survey polled business leaders from more than 40 countries and was conducted by PRGN\u2019s 50+ member agencies globally and supported by Researchscape.<\/p>\n<div id=\"attachment_2476274\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2476274\" class=\"size-thumbnail wp-image-2476274\" src=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/12\/Bill-Southard-150x150.png\" alt=\"Bill Southard\" width=\"150\" height=\"150\" srcset=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/12\/Bill-Southard-150x150.png 150w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/12\/Bill-Southard.png 200w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><p id=\"caption-attachment-2476274\" class=\"wp-caption-text\">Bill Southard<\/p><\/div>\n<p>\u201cWhile some of the results may have been expected, there are several surprises in the survey results, each of which will help brands strengthen their influence, better shape consumer expectations and understand the role of digital engagement,\u201d added Bill Southard, chair of the PRGN marketing and communications committee.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Those interested in participating in the webinar can register <a href=\"https:\/\/us02web.zoom.us\/webinar\/register\/2317447289388\/WN_6gH4UKmZQ_-1qvm_SQ0xGg\" target=\"_blank\" rel=\"noopener\">at this link<\/a><\/p>\n<p><strong>###<\/strong><\/p>\n<h3>About Public Relations Global Network (PRGN) <span class=\"Apple-converted-space\">\u00a0<\/span><\/h3>\n<p>Public Relations Global Network (PRGN) stands as one of the largest networks of independent PR and Communications agencies worldwide. Established in 1992, PRGN consists of <a href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-agencies\/\" target=\"_blank\" rel=\"noopener\">over 50 member agencies<\/a> serving clients across six continents, offering top-tier public relations and marketing services while maintaining personalized attention and local expertise clients value.<\/p>\n<h3>Researchscape International<\/h3>\n<p><a href=\"http:\/\/www.researchscape.com\/\" target=\"_blank\" rel=\"noopener\">Researchscape International<\/a> is a market-research firm that specializes in custom surveys and provides automated research tools. Founded in 2012, Researchscape focuses on an agile-research methodology, offering full-service research solutions with quick turnaround times as well as the ResearchStory analytical platform. In 2024, Researchscape International surveyed over 400,000 consumers and business professionals in 60+ countries.<\/p>","protected":false},"excerpt":{"rendered":"<p>The first of its kind global survey conducted by Public Relations Global Network will be released on April 29 NEW YORK \/ BRUSSELS \u2013 Anticipation is growing as the PRGN Influence Insights, the first-of-its kind global survey on the role of influence in branding strategies, is set to be released on April 29th by the [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":2480643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1256,1272,1296],"tags":[2816,1520,2814,2815,1505],"coauthors":[1817],"class_list":["post-2479566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pr-tips-trends","category-public-relations","tag-brand-influence","tag-global-public-relations","tag-influence-insights","tag-influence-survey","tag-public-relations-global-network"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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