{"id":2479416,"date":"2025-03-17T14:30:45","date_gmt":"2025-03-17T14:30:45","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2479416"},"modified":"2025-03-17T14:35:57","modified_gmt":"2025-03-17T14:35:57","slug":"florida-americas-business-bridge","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/florida-americas-business-bridge\/","title":{"rendered":"Florida: The Americas\u2019 Business Bridge"},"content":{"rendered":"

Business environment in Florida<\/h2>\n

Florida\u2019s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity and supporting infrastructure. Known globally for its theme parks and beaches, Florida\u2019s diverse economy is driven not only by tourism but also agriculture, aerospace, international banking, and life sciences.<\/p>\n

\"Miami,

Miami, Florida | Getty Images<\/p><\/div>\n

Currently, Florida\u2019s GDP is ranked 16th globally, just behind Spain, and growing rapidly. The state\u2019s population is third in the U.S. and growing faster than any other, with projections indicating an additional 2.8 million residents by 2030. This growth necessitates the creation of 1.23 million new jobs by 2030. Florida\u2019s unemployment rate is projected to remain low, with a forecast of 3.6-3.8% in 2025.<\/p>\n

Florida is also ranked No. 1 in the nation for higher education and workforce development \u2014 a draw for businesses seeking a skilled labor force. Opportunities to grow and relocate abound, particularly in the state\u2019s northwest. Millions of dollars in compensation for economic damages from the 2010 Deepwater Horizon oil spill are pouring in, with significant incentives for businesses relocating there.<\/p>\n

The Sunshine State is making waves as President Trump elevates some of its key leaders \u2013 18 to date \u2013 to positions of national prominence. With the President calling Florida home, the state\u2019s influence is creating exceptional opportunities for businesses with ties to Florida.<\/p>\n

Media, Communications and PR environment in Florida<\/h2>\n

The U.S. is divided into 210 \u201cdesignated market areas,\u201d and 10 are in Florida. Three are in the top 20 by size (Tampa-Saint Petersburg-Sarasota, Orlando-Daytona-Melbourne, and Miami-Fort Lauderdale), and all but one fall in the top half. Many markets are as varied as they are large.<\/p>\n

In central and south Florida, large and small media outlets report in languages other than English: primarily Spanish, but also French Canadian, Haitian Creole, Portuguese, and more.<\/p>\n

Florida also features high diversity when it comes to socioeconomics and age. Publications like The Villages Daily Sun<\/em> reach a high demographic of retirees, while others reach a more moderate age range. Florida is also a center of attention for national and international media, which make frequent visits during Trump\u2019s visits home or due to a constant swirl of news. Outlets like CNN, Fox News, AP, and national representatives for ABC, NBC, CBS, and The New York Times<\/em> can be found throughout the state.<\/p>\n

Key expertise of Moore<\/h2>\n

Moore<\/a> is a top-ranked marketing communications agency delivering trusted influence and impactful results. With 32 years of experience, Moore offers comprehensive services: digital marketing, public relations, paid media, public affairs, branding, crisis communications and data intelligence. The agency provides data-driven insights through cutting-edge technology and proprietary tools.<\/p>\n

Moore specializes in healthcare, education, workforce development, agriculture, and environmental industries, maintaining a 92% employee retention rate and 98% client retention rate. Our client roster includes notable names such as PhRMA, Takeda, the Florida Department of Agriculture, Ford Motor Company, Meta, and CareerSource Florida. We operate from our headquarters in Tallahassee, Florida\u2019s capital city, with teams in South and Central Florida.<\/p>\n

Top 3 advice for companies to navigate the media and communications environment in Florida<\/h2>\n

Multicultural considerations<\/strong>: Well-translated materials are crucial but insufficient. Engage with multicultural audiences through community partner initiatives to gather feedback and make informed decisions on messaging and collateral.<\/p>\n

Conservative-leaning political climate<\/strong>: It influences business aspects such as regulatory policies, tax structures, and labor laws. Understanding these values helps businesses navigate the market and build stronger relationships.<\/p>\n

Commitment to talent development<\/strong>: From its numerous colleges and universities (ranked No. 1 in the nation) to strong support from the Florida Chamber of Commerce, including the Florida 2030 Blueprint<\/a> to plan strategically for growth, Florida promotes a skilled workforce ready to drive economic growth.<\/p>\n

Most influential media for communication in Florida<\/h2>\n

Many media outlets have several different hyper-local publications in order to cover the unique interests and needs of our 10 designated market areas, including:<\/p>\n