{"id":2479366,"date":"2025-03-03T10:25:44","date_gmt":"2025-03-03T10:25:44","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2479366"},"modified":"2025-03-03T10:30:57","modified_gmt":"2025-03-03T10:30:57","slug":"portland-the-rose-city","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/portland-the-rose-city\/","title":{"rendered":"Portland: The Rose City"},"content":{"rendered":"

Business environment in Portland, Oregon<\/h2>\n

Portland is a big little city that thrives on innovation, art and culture. We are homebase to a robust tech business community and where Intel\u2019s global research and development operations are based.<\/p>\n

\"Portland

Portland, Oregon<\/p><\/div>\n

In recent years Amazon has taken up a significant residence here as well. Portland has a strong commitment to tech entrepreneurs, making the city a hub for startups.<\/p>\n

Known for being home to Nike, we have built a reputation as the epicenter for athletic and outdoor apparel retailers. In addition to Nike, Portland is headquarters for adidas North America, Columbia Sportswear and Under Armour\u2019s global innovation hub.<\/p>\n

Diversity and culture are key facets to Portland. The city boasts a thriving art scene and is where many creatives in the design, branding and performance industries choose to live and work.\u00a0 The city is relaxed when it comes to flexible work arrangements, especially since COVID, with a large number of professionals still working remotely.\u00a0 The\u00a0 downside of this is the economic impact felt in the city\u2019s core. Downtown Portland suffered a significant hit during the pandemic with commercial real estate vacancies skyrocketing and dining, retail and hospitality businesses struggling to survive.\u00a0 As we move into 2025 we are starting to see a rebound in the heart of the city with tourists, locals and business executives returning to downtown on a more consistent basis.<\/p>\n

Portland is known for being a \u201cfoodie\u201d city, with some of the country\u2019s most renowned chefs and restaurants operating here. If you come to Portland for work, make sure to carve out some free time to explore the culinary and wine country offerings in and around Portland.<\/p>\n

Media and Communications Environment in Portland<\/h2>\n

If you\u2019ve ever watched an American Football Super Bowl, you\u2019ve likely seen a Nike commercial that was created and produced by Wieden+Kennedy, a global advertising agency based in Portland. Founder Dan Wieden coined the \u201cJust Do It\u201d tagline and the firm was behind the LIVESTRONG yellow bracelet campaign of now disgraced American cyclist Lance Armstrong.<\/p>\n

Our city is also home to many small to mid-sized communications agencies in the PR, branding, design and marketing spaces.\u00a0 WE Communications (formerly Waggener Edstrom) is based here and known for being the agency of record for Microsoft.\u00a0 Besides WE, the market is made up predominantly of firms like A.wordsmith that bring specific expertise and offerings despite our smaller sizes.<\/p>\n

Key expertise of A.wordsmith<\/a><\/h2>\n