{"id":2479210,"date":"2025-01-27T09:58:53","date_gmt":"2025-01-27T09:58:53","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2479210"},"modified":"2025-01-27T10:03:03","modified_gmt":"2025-01-27T10:03:03","slug":"new-york-the-city-that-never-sleeps","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/","title":{"rendered":"New York: The City That Never Sleeps"},"content":{"rendered":"

Business environment in New York<\/h2>\n

New York City is truly the city that never sleeps\u2026 literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City.<\/p>\n

\"New

New York City | Photo by Luca Bravo<\/a> on Unsplash<\/a><\/p><\/div>\n

New York provides a great working environment in that it\u2019s the media capital of the world, the financial capital of the world and the cultural capital of the world. It\u2019s expensive to live and work here but the business opportunities are significant. Interestingly, just outside of New York City, in New Jersey is the lion\u2019s share of pharmaceutical companies, so the business opportunities are endless in NYC. There is also an incredibly strong pool of talent from which to recruit staff.<\/p>\n

Media, Communications and PR environment in New York<\/h2>\n

There\u2019s no question that New York City is the U.S. media capital with more press outlets located within New York City. All of the national morning shows broadcast from New York City, the major magazines are headquartered here as are the wire services.<\/p>\n

On the Public Relations front, almost 80 percent of all firms have presence in New York because of all the reasons mentioned so far, so it\u2019s an extremely competitive market, but offers significant opportunities.<\/p>\n

Key expertise of Southard Communications<\/h2>\n

Southard Communications<\/a> is primarily a consumer products company and this segment represents about 80 percent of the agency\u2019s current business. Since founded in 1994, the agency has always been a general practice PR firm with expertise across a myriad of markets and industries. Specific areas of expertise include:<\/p>\n

Toy and Game industry<\/strong>: Southard Communications is one of the largest independent firms in the U.S. on this front and has represented brands including Etch A Sketch<\/a>, Elf on the Shelf<\/a>, LeapFrog<\/a>, Toys\u201dR\u201dUs<\/a>, to name a few.<\/p>\n

Consumer Packaged Goods<\/strong>, including food and beverage, is another key expertise area in which we do significant work representing both large established food and beverage companies, as well as early stage companies. This includes natural and plant-based products, which is a strong and growing category.<\/p>\n

Educational Products<\/strong>: We have launched LeapFrog, and work with a number of companies such as KinderCare<\/a> Learning Centers, Hooked on Phonics<\/a> and Smile Zemi<\/a> that market educational products for children \u2013 pre-school, elementary and high school.<\/p>\n

Top 3 advice for companies to navigate the media and communications environment in New York<\/h2>\n

Be realistic about expectations<\/strong>: Despite the size of our country, it\u2019s extremely competitive and is a cluttered environment. Set deliverables that can be obtained based on the business environment and the opportunities within that space.<\/p>\n

Understand the U.S. is different<\/strong> than the country you are currently selling in. The same messaging, positioning and approach you are using in your home country likely will not work here in the U.S., so be appreciative of the differences and let your agency guide you through this process.<\/p>\n

Start with consumer research<\/strong> so you can best understand the end user you are targeting here in the Unites States, Don\u2019t make assumptions but invest in some preliminary qualitative and quantitative research<\/a> to most effectively understand your customer (consumer) and client (business-to-business) base.<\/p>\n

Most influential media for consumer communications in New York<\/h2>\n

All national press are based here, including the national morning shows, including The Today Show<\/em>, Good Morning America<\/em>, CBS This Morning<\/em> and Fox and Friends<\/em>. A myriad of afternoon talk shows. Also just almost every magazine is located in New York City as are the main national influencers.<\/p>\n

Most influential media for corporate communications in New York<\/h2>\n

All of the business and financial outlets, from broadcast such as CNN<\/strong>, MSNBC<\/strong>, CNBC<\/strong>, Yahoo Finance<\/strong>, Fox News<\/strong> and others. Also all the business press such as BusinessWeek<\/em>, Forbes<\/em>, Fortune<\/em>, Fast Company<\/em>, Entrepreneur<\/em> and lastly the financial outlets, such as The Financial Times<\/em>, Dow Jones<\/em> and Bloomberg<\/em> to name a few.<\/p>\n

Most important international events in New York<\/h2>\n

There are just simply too many events to name as the United Nations is based in New York and meets regularly.<\/p>\n

Many view New York City as the center of the sports universe with three hockey teams, two baseball teams, two basketball teams, two soccer teams and has the most famous arena in sports \u2013 Madison Square Garden. New York City also hosts The U.S. Open<\/a>.<\/p>\n

Also, we host the New York City Marathon<\/a> in the Fall and host a ton of cultural events including the Global Citizen Festival<\/a> held in Central Park, and the Tribeca Film Festival<\/a> to name just a few.<\/p>","protected":false},"excerpt":{"rendered":"

Business environment in New York New York City is truly the city that never sleeps\u2026 literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City. New York provides a great working environment in that it\u2019s the media capital […]<\/p>\n","protected":false},"author":74,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1565,1572,2305,1270,1581,1272,1296,1459],"tags":[1782,1520,2550,2488,2551,1505,1783],"coauthors":[1859],"class_list":["post-2479210","post","type-post","status-publish","format-standard","hentry","category-consumer-communications","category-corporate-communications","category-faces-and-markets-of-prgn","category-media-relations","category-online-pr","category-pr-tips-trends","category-public-relations","category-reputation-management","tag-bill-southard","tag-global-public-relations","tag-new-york-agency","tag-new-york-pr","tag-new-york-public-relations","tag-public-relations-global-network","tag-southard-communications"],"acf":[],"yoast_head":"\nNew York: The City That Never Sleeps - PRGN<\/title>\n<meta name=\"description\" content=\"In this PRGN blog post, Bill Southard of Southard Communications describes the business, media, and communications landscape in New York.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New York: The City That Never Sleeps - PRGN\" \/>\n<meta property=\"og:description\" content=\"In this PRGN blog post, Bill Southard of Southard Communications describes the business, media, and communications landscape in New York.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-27T09:58:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T10:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/01\/New-York-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Bill Southard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Southard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Bill Southard\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/\"},\"author\":{\"name\":\"Bill Southard\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/cbd3f8639cc4c40b8692b907cd1b8833\"},\"headline\":\"New York: The City That Never Sleeps\",\"datePublished\":\"2025-01-27T09:58:53+00:00\",\"dateModified\":\"2025-01-27T10:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/\"},\"wordCount\":780,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/New-York-1024x683.jpg\",\"keywords\":[\"Bill Southard\",\"Global Public Relations\",\"New York agency\",\"New York PR\",\"New York Public Relations\",\"Public Relations Global Network\",\"Southard Communications\"],\"articleSection\":[\"Consumer Communications\",\"Corporate Communications\",\"Faces and Markets of PRGN\",\"Media Relations\",\"Online PR\",\"PR Tips & Trends\",\"Public Relations\",\"Reputation Management\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/\",\"name\":\"New York: The City That Never Sleeps - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/New-York-1024x683.jpg\",\"datePublished\":\"2025-01-27T09:58:53+00:00\",\"dateModified\":\"2025-01-27T10:03:03+00:00\",\"description\":\"In this PRGN blog post, Bill Southard of Southard Communications describes the business, media, and communications landscape in New York.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/new-york-the-city-that-never-sleeps\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/New-York-1024x683.jpg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/New-York-1024x683.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"name\":\"PRGN\",\"description\":\"The World's Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/cbd3f8639cc4c40b8692b907cd1b8833\",\"name\":\"Bill Southard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Bill-Southard-150x150.png58fe7f4194f48309af68212e01550be1\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Bill-Southard-150x150.png\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Bill-Southard-150x150.png\",\"caption\":\"Bill Southard\"},\"description\":\"Bill Southard is founder and CEO of Southard Communications, a firm he launched in 1994 and has since grown to become one of the fastest growing communications firms in the country. Since its founding, the agency has experienced consistent and considerable growth and today represents a broad range of clients across a myriad of industries. In his day-to-day role at the agency, Bill drives the creative process, provides ongoing strategic counsel and manages all crisis communications on behalf of agency clients. With more than 35 years of communications experience, Bill has counseled some of the country's leading Fortune 500 firms and prior to founding Southard has was president of Earle Palmer Brown Public Relations and previous to that General Manager with Dorf & Stanton Communications.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bill-southard-1874899\"],\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/es_es\\\/author\\\/billsouthard\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New York: The City That Never Sleeps - PRGN","description":"In this PRGN blog post, Bill Southard of Southard Communications describes the business, media, and communications landscape in New York.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/","og_locale":"es_ES","og_type":"article","og_title":"New York: The City That Never Sleeps - PRGN","og_description":"In this PRGN blog post, Bill Southard of Southard Communications describes the business, media, and communications landscape in New York.","og_url":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/","og_site_name":"PRGN","article_published_time":"2025-01-27T09:58:53+00:00","article_modified_time":"2025-01-27T10:03:03+00:00","og_image":[{"url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/01\/New-York-1024x683.jpg","type":"","width":"","height":""}],"author":"Bill Southard","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Bill Southard","Tiempo de lectura":"4 minutos","Written by":"Bill Southard"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/#article","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/"},"author":{"name":"Bill Southard","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/cbd3f8639cc4c40b8692b907cd1b8833"},"headline":"New York: The City That Never Sleeps","datePublished":"2025-01-27T09:58:53+00:00","dateModified":"2025-01-27T10:03:03+00:00","mainEntityOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/"},"wordCount":780,"publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/01\/New-York-1024x683.jpg","keywords":["Bill Southard","Global Public Relations","New York agency","New York PR","New York Public Relations","Public Relations Global Network","Southard Communications"],"articleSection":["Consumer Communications","Corporate Communications","Faces and Markets of PRGN","Media Relations","Online PR","PR Tips & Trends","Public Relations","Reputation Management"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/","url":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/","name":"New York: The City That Never Sleeps - PRGN","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/#primaryimage"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/01\/New-York-1024x683.jpg","datePublished":"2025-01-27T09:58:53+00:00","dateModified":"2025-01-27T10:03:03+00:00","description":"In this PRGN blog post, Bill Southard of Southard Communications describes the business, media, and communications landscape in New York.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/new-york-the-city-that-never-sleeps\/#primaryimage","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/01\/New-York-1024x683.jpg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2025\/01\/New-York-1024x683.jpg"},{"@type":"WebSite","@id":"https:\/\/prgn.cullencommunications.ie\/#website","url":"https:\/\/prgn.cullencommunications.ie\/","name":"PRGN","description":"The World's Local Agency","publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.cullencommunications.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.cullencommunications.ie\/#organization","name":"PRGN","url":"https:\/\/prgn.cullencommunications.ie\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/cbd3f8639cc4c40b8692b907cd1b8833","name":"Bill Southard","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/12\/Bill-Southard-150x150.png58fe7f4194f48309af68212e01550be1","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/12\/Bill-Southard-150x150.png","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/12\/Bill-Southard-150x150.png","caption":"Bill Southard"},"description":"Bill Southard is founder and CEO of Southard Communications, a firm he launched in 1994 and has since grown to become one of the fastest growing communications firms in the country. Since its founding, the agency has experienced consistent and considerable growth and today represents a broad range of clients across a myriad of industries. In his day-to-day role at the agency, Bill drives the creative process, provides ongoing strategic counsel and manages all crisis communications on behalf of agency clients. With more than 35 years of communications experience, Bill has counseled some of the country's leading Fortune 500 firms and prior to founding Southard has was president of Earle Palmer Brown Public Relations and previous to that General Manager with Dorf & Stanton Communications.","sameAs":["https:\/\/www.linkedin.com\/in\/bill-southard-1874899"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/billsouthard\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2479210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2479210"}],"version-history":[{"count":9,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2479210\/revisions"}],"predecessor-version":[{"id":2479219,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2479210\/revisions\/2479219"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2479210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2479210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2479210"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2479210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}