{"id":2479197,"date":"2025-01-23T08:32:52","date_gmt":"2025-01-23T08:32:52","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2479197"},"modified":"2025-09-02T10:14:02","modified_gmt":"2025-09-02T10:14:02","slug":"como-prevenir-crisis","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/blog-espanol\/como-prevenir-crisis\/","title":{"rendered":"Las crisis que no debieron ser crisis"},"content":{"rendered":"

Mientras se lee este texto, una crisis est\u00e1 sucediendo o se est\u00e1 gestando en alguna parte. Y no basta con preguntarnos si nos tocar\u00e1 enfrentar alguna, sino m\u00e1s bien cu\u00e1ndo ser\u00e1. Por ello, ante lo inminente de la situaci\u00f3n, hay que estar preparados. Una crisis, dice la teor\u00eda, es un fen\u00f3meno s\u00fabito. Sin embargo, casi siempre es una serie de eventos que, aunque inesperados, resultan de situaciones que se pudieron prevenir. La clave est\u00e1 en qu\u00e9 hacer para evitarlos.<\/p>\n

El mundo entero ha sido testigo de diversas situaciones cr\u00edticas que han obligado a replantear sistemas de emergencia, salud, seguridad, continuidad de negocios, pol\u00edticas p\u00fablicas y consumo de marcas y productos. Una de estas crisis recientes es la pandemia por Covid-19, que provoc\u00f3 millones de muertes en todo el planeta. Es probable que esta crisis nunca debiera haber ocurrido; no obstante, las crisis seguir\u00e1n sucediendo, y ahora, m\u00e1s que nunca, debido a diversos factores.<\/p>\n

La desinformaci\u00f3n probablemente se consolidar\u00e1 como una crisis persistente debido al auge de las fake news<\/em>, ya que, al estar a un clic de distancia, su potencial de reproducci\u00f3n es no solo masivo, sino tambi\u00e9n intensivo.<\/p>\n

La seguridad inform\u00e1tica, alimentaria, de salud, financiera, reputacional, entre otras, seguir\u00e1n generando crisis. Y, \u00bfqu\u00e9 decir del cambio clim\u00e1tico, que contin\u00faa poniendo en riesgo a la humanidad? Lo m\u00e1s relevante es que todos estos eventos pudieron haberse prevenido.<\/p>\n

De esta manera, los expertos en contenci\u00f3n de riesgos indican que para prevenir una crisis es necesario plantearse todo tipo de posibles dificultades e implementar soluciones basadas en hechos:<\/p>\n

1. Determinar lo que se sabe y lo que no sobre un problema.<\/p>\n

2. Identificar y discutir los riesgos y obst\u00e1culos que el problema representar\u00eda.<\/p>\n

3. Generar posibles soluciones, clasificarlas y, en caso de crisis, ejecutarlas en orden.<\/p>\n

Son m\u00e9todos que pueden ayudar a encontrar el camino adecuado para prevenir una situaci\u00f3n que genere incertidumbre o crisis en cualquier \u00e1mbito en el que se desarrolle.<\/p>\n

Un aspecto fundamental es contar con expertos que ayuden no solo a prevenir las crisis, tambi\u00e9n a gestionarlas. En PRGN contamos con m\u00faltiples agencias alrededor del mundo<\/a> con una vasta experiencia en el manejo de las crisis<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Mientras se lee este texto, una crisis est\u00e1 sucediendo o se est\u00e1 gestando en alguna parte. Y no basta con preguntarnos si nos tocar\u00e1 enfrentar alguna, sino m\u00e1s bien cu\u00e1ndo ser\u00e1. Por ello, ante lo inminente de la situaci\u00f3n, hay que estar preparados. Una crisis, dice la teor\u00eda, es un fen\u00f3meno s\u00fabito. Sin embargo, casi […]<\/p>\n","protected":false},"author":256,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2011],"tags":[2775,2776,1555,1319,2772,1372,2774,2773,2770,2769,1268,1505,2777,1461,2771],"coauthors":[2516],"class_list":["post-2479197","post","type-post","status-publish","format-standard","hentry","category-blog-espanol","tag-cambio-climatico","tag-continuidad-de-negocio","tag-corporate-reputation","tag-crisis-communications","tag-crisis-globales","tag-crisis-management","tag-desinformacion","tag-estrategias-de-comunicacion","tag-gestion-de-crisis","tag-prevencion-de-crisis","tag-public-relations","tag-public-relations-global-network","tag-reputacion-corporativa","tag-reputation-management","tag-riesgos-empresariales"],"acf":[],"yoast_head":"\nC\u00f3mo 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