{"id":2478791,"date":"2024-11-11T20:39:39","date_gmt":"2024-11-11T20:39:39","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2478791"},"modified":"2024-11-11T20:39:39","modified_gmt":"2024-11-11T20:39:39","slug":"seattle-fearless-and-forward-thinking","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/seattle-fearless-and-forward-thinking\/","title":{"rendered":"Seattle: Fearless and Forward-Thinking"},"content":{"rendered":"<h2>Business environment in Seattle, Washington<\/h2>\n<p>Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups. Anchored by behemoths like Amazon, Microsoft, Starbucks, and Boeing (the largest employer in the area), Seattle has grown into one of the premier U.S. cities to do business, with other major companies like Facebook and Google increasingly deciding to set up shop in the Emerald City.<\/p>\n<p>Long regarded as a hub for medical innovation, it has also experienced a boom in life sciences in recent years, with cutting-edge biotech and research companies increasingly growing in and relocating to Seattle thanks largely to the abundance of local universities and science funding. Additionally, dozens of start-up accelerators and incubators help pave the way for the business leaders of tomorrow.<\/p>\n<div id=\"attachment_2478794\" style=\"width: 710px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2478794\" class=\"wp-image-2478794\" src=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/11\/Seattle-Washington.jpg\" alt=\"Seattle, Washington\" width=\"700\" height=\"296\" srcset=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/11\/Seattle-Washington.jpg 800w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/11\/Seattle-Washington-300x127.jpg 300w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/11\/Seattle-Washington-768x324.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-2478794\" class=\"wp-caption-text\">Seattle, Washington | VisitSeattle.org<\/p><\/div>\n<p>Given the area\u2019s natural geographic beauty \u2013 which has been a core part of its appeal for decades \u2013 its residents and visitors are drawn to outdoor and leisure activities like hiking, camping, kayaking and whale watching, which helped lead to the global success of the <a href=\"https:\/\/www.rei.com\/about-rei\" target=\"_blank\" rel=\"noopener\">Seattle-headquartered co-op REI<\/a>. Meanwhile, its sports teams (with a boost from the recently opened <a href=\"https:\/\/www.climatepledgearena.com\/\" target=\"_blank\" rel=\"noopener\">Climate Pledge Arena<\/a> and newest NHL franchise, the <a href=\"https:\/\/www.nhl.com\/kraken\/\" target=\"_blank\" rel=\"noopener\">Seattle Kraken<\/a>) bring out high passion and ticket sales alike.<\/p>\n<h2>Communications, media and PR market in Seattle Washington<\/h2>\n<p>The leading news outlets in the Seattle market are its major daily newspaper, <em>The Seattle Times<\/em>, as well as the four primary TV stations: KIRO (CBS), KING (NBC), FOX-13 (FOX), and KOMO (ABC). The media landscape in and around Seattle, like so many other major cities, has been harshly impacted by a reduction in traditional print media outlets (such as the <em>Seattle Post-Intelligencer<\/em> and <em>Seattle Weekly<\/em>) and the newsrooms of others.<\/p>\n<p>Outlets that are relatively more 21st century \u2013 such as <a href=\"https:\/\/www.geekwire.com\/\" target=\"_blank\" rel=\"noopener\">GeekWire<\/a> and <a href=\"https:\/\/www.bizjournals.com\/seattle\/inno\" target=\"_blank\" rel=\"noopener\">Seattle Inno<\/a> \u2013 reflect the growth and evolution of the area in the last two decades. The current business landscape is also reflected in leading business outlets, like the <em>Puget Sound Business Journal<\/em> and <em>Seattle Business<\/em>, along with there being dedicated Amazon and Boeing beat reporters at <em>The Seattle Times<\/em> and other local outlets.<\/p>\n<p>There are also outlets representing the city\u2019s Eastside (which includes Bellevue), including <em>425 Magazine<\/em> and its spinoff <em>425 Business<\/em>; as well as the Tacoma area, including the <em>News-Tribune<\/em> and <em>South Sound Magazine\/Business<\/em>.<\/p>\n<p>A city with such a rich cultural and artistic background is represented by outlets such as the iconic independent radio station KEXP, which covers global music as well as leading local artists, in addition to hosting countless live performances and hosting special events dedicated to topics such as mental health. Other outlets like <em>The Stranger<\/em> provide a home for alternative and\/or humorous cultural news and views.<\/p>\n<h2>Key expertise of <a href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/agency\/fearey\/\" target=\"_blank\" rel=\"noopener\">Fearey<\/a><\/h2>\n<ul>\n<li>Public Relations<\/li>\n<li>Crisis Communications<\/li>\n<li>Digital and Social Media<\/li>\n<li>Creative<\/li>\n<li>Community Relations and Placemaking<\/li>\n<\/ul>\n<h2>Top 3 advice for foreign companies to navigate the media and communications environment in Seattle<\/h2>\n<p>Like other places, <strong>Seattle is a tight media market<\/strong> with limited resources so it\u2019s vital to build relationships with journalists \u2013 and not to waste their time on non-news pitches.<\/p>\n<p>The biggest companies in the area (Boeing, Amazon, Microsoft, etc.) and their equally large influence can present challenges for others trying to move the needle with media attention. <strong>So go big<\/strong> in terms of your launch, PR stunts, grand opening or new office.<\/p>\n<p>Find ways to leverage or make connections to the <strong>unique geographical nature<\/strong> of the region.<\/p>\n<h2>Most influential media for consumer communications<\/h2>\n<ul>\n<li><em><strong>The Seattle Times<\/strong><\/em> \u2013 Seattle\u2019s major daily<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li><strong>KING\/KIRO\/KOMO\/FOX-13<\/strong> \u2013 four major television stations in market<\/li>\n<li><strong>KEXP<\/strong> \u2013 iconic longstanding independent radio station streamed by millions globally<\/li>\n<li><em><strong>Seattle Magazine<\/strong><\/em> \u2013 a monthly magazine and online outlet with features and news on arts, culture, life and work in Seattle.<\/li>\n<li><em><strong>The Stranger<\/strong><\/em> \u2013 Seattle\u2019s alt-weekly<\/li>\n<\/ul>\n<h2>Most influential media for corporate communications<\/h2>\n<ul>\n<li><em>The Seattle Times<\/em><\/li>\n<li><em>Puget Sound Business Journal<\/em><\/li>\n<li>GeekWire<\/li>\n<li><em>Daily Journal of Commerce<\/em><\/li>\n<li><em>Seattle Business Magazine<\/em><\/li>\n<\/ul>\n<h2>Most popular social media platforms in Seattle*<\/h2>\n<ul>\n<li><strong>YouTube<\/strong>: 68.1%<\/li>\n<li><strong>Facebook<\/strong>: 59.5%<\/li>\n<li><strong>Instagram<\/strong>: 22.8%<\/li>\n<li><strong>LinkedIn<\/strong>: 12.5%<\/li>\n<li><strong>Snapchat<\/strong>: 11.4%<\/li>\n<li><strong>X<\/strong>: 10.8%<\/li>\n<\/ul>\n<p><em>* &#8211; % of Seattle Adults Using Social Media Platforms: <a href=\"https:\/\/www.seattletimes.com\/seattle-news\/data\/driven-by-pandemic-social-media-use-surged-in-seattle\/\" target=\"_blank\" rel=\"noopener\">Nielsen Prime Lingo study<\/a> published 2021<\/em><\/p>\n<h3>Pandemic Social Media Surge<\/h3>\n<p>According to a Nielson Prime Lingo report published in 2021, we saw an increase in social media usage among Seattleites. Nearly 2.2 million users (68.1% of local adults) were using YouTube followed by 1.8 million on Facebook and 724K on Instagram. Overall, Nielson Prime Lingo saw an increase of 39% increase in those who state they spend three to four hours a day on social media and a 28% increase in adults who spend five hours or more a day in Seattle.<\/p>\n<h2>Most important international events in Seattle and Washington<\/h2>\n<p><a href=\"https:\/\/events.bloomberglive.com\/bloomberg-green-festival-seattle-2024\" target=\"_blank\" rel=\"noopener\"><strong>Bloomberg Green Festival<\/strong><\/a> \u2013 The inaugural event will kick off what hopes to be an annual gathering for business leaders, CEOs, journalists, and thought leaders on sustainability and green solutions.<\/p>\n<p><strong><a href=\"https:\/\/www.seafair.org\/\" target=\"_blank\" rel=\"noopener\">Seafair 2024<\/a><\/strong> \u2013 The 75th anniversary of the biggest summer celebration in the Pacific Northwest, Seafair Festival is 10 weeks long, features 40+ events, and reaches over two million people each year.<\/p>\n<p><strong><a href=\"https:\/\/bumbershoot.com\/\" target=\"_blank\" rel=\"noopener\">Bumbershoot Arts &amp; Music Festival<\/a><\/strong> \u2013 The biggest Pacific Northwest arts and music festival returns to the city in the summer.<\/p>\n<p><strong><a href=\"https:\/\/www.kpmgwomenspgachampionship.com\/2024-kpmg-womens-pga-championship\" target=\"_blank\" rel=\"noopener\">KPMG 2024 PGA Women\u2019s Championship<\/a><\/strong> \u2013 The best golfers in the world return to Sahalee Country Club in Sammamish, Washington, a majestic course designed by Ted Robinson in 1969 and renovated by Rees Jones in 1996.<\/p>","protected":false},"excerpt":{"rendered":"<p>Business environment in Seattle, Washington Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups. Anchored by behemoths like Amazon, Microsoft, Starbucks, and Boeing (the largest employer in the area), Seattle has grown into one of the premier U.S. cities to [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1572,1282,2305,1270,1581,1272,1296,1459,1556],"tags":[2684,2683,1520,1505,2682,2687,2686,2685],"coauthors":[1831],"class_list":["post-2478791","post","type-post","status-publish","format-standard","hentry","category-corporate-communications","category-crisis-communications","category-faces-and-markets-of-prgn","category-media-relations","category-online-pr","category-pr-tips-trends","category-public-relations","category-reputation-management","category-social-media-management","tag-aaron-blank","tag-fearey","tag-global-public-relations","tag-public-relations-global-network","tag-seattle-agency","tag-seattle-crisis-communications","tag-seattle-pr","tag-seattle-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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