{"id":2478560,"date":"2024-09-17T17:42:52","date_gmt":"2024-09-17T17:42:52","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2478560"},"modified":"2024-09-17T17:54:33","modified_gmt":"2024-09-17T17:54:33","slug":"detroit-automotive-mobility-industry","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/detroit-automotive-mobility-industry\/","title":{"rendered":"Detroit: North American Crossroad for The Automotive & Mobility Industry"},"content":{"rendered":"

Business environment in the Detroit\/North American automotive community<\/h2>\n

Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers \u2013 and the media who cover them \u2013 are based.\u00a0<\/span><\/p>\n

Twenty-six vehicle manufacturers and 98 of the 100 top automotive suppliers to North America have a presence in Michigan, with 65 of those top suppliers headquartered here. So even those local businesses not directly involved in the highly competitive auto industry are affected by the dynamic U.S. automotive sector, which is valued at $100+ billion.<\/p>\n

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Detroit, Michigan | Wikimedia Commons<\/a><\/p><\/div>\n

In recent years, Detroit has also become a hotbed of mobility technology start-ups and investors, who are driving innovations in electric vehicles, autonomous driving, connected cars and shared mobility, thanks to the area\u2019s technical talent, top universities and public-private partnerships.<\/p>\n

Communications, media and PR market in the North American automotive community<\/h2>\n

Detroiters and Michiganians get their news from a broad array of local newspapers, radio and TV stations, business publications and digital platforms. And with the auto industry being one of the Detroit market\u2019s economic engines, automotive news tends to be important to consumer and business media, as well as trade media outlets.<\/p>\n

With thousands of automotive suppliers who provide components, technologies and services to the North American vehicle manufacturers, there are a number of media outlets PR professionals target for both advertising and editorial opportunities to promote their companies.<\/p>\n

On the traditional business-to-business media side, there are general automotive industry trade publications like Automotive News<\/em> and WardsAuto<\/em>, specialized outlets such as SAE Media Group\u2019s Automotive Engineering<\/em> magazine, Autoline<\/em> (online automotive video news program) and more specialized outlets, such as the electric-vehicle-focused magazine ChargedEVs<\/em>.\u00a0<\/span><\/p>\n

Beyond trade media, automotive and vehicle technology suppliers target reporters who cover the automotive beats (and are often based in Detroit to do so) for a wide range of business and trade publications, from IndustryWeek<\/em> to Rubber News<\/em>, from Bloomberg Business<\/em> to The Wall Street Journal<\/em>, and from DesignNews<\/em> to Manufacturing Engineering<\/em>.<\/p>\n

Top Advice for Newcomers to the Detroit Automotive Market<\/h2>\n

Be patient<\/strong> \u2013 The auto industry moves at a slower clock speed than the technology sector. It\u2019s difficult for a new supplier to break into the automotive OEM space because of stringent development and testing that has to be conducted to assure vehicles are safe and defect-free. Even for established suppliers, sales cycles often run from 18 to 36 months, so be prepared to invest time, effort and budget to educate the market.<\/p>\n

Build trust<\/strong> \u2013 The automotive industry sees itself as being different than other industries. It has its own language, idiosyncrasies and timeline. And because there are new promising technology start-ups emerging (and failing) every day, there is a lot of skepticism toward newcomers. So, it\u2019s important to build relationships and trust with prospects by attending events, joining industry associations such as MEMA, participating in industry business forums and demonstrating good corporate responsibility through civic and charitable efforts.<\/p>\n

Choose established partners<\/strong> \u2013 Newcomers to this market can enhance their position by teaming up with established players in the industry who have a proven track record and existing relationships with automakers. Software developers, for example, can partner with a major auto hardware manufacturer to move their software through the traps more quickly into commercialization. From the PR and marketing perspective, selecting an agency that is experienced and dedicated to this market can supercharge your brand awareness efforts as well.<\/p>\n

Key Expertise Offered by Bianchi Public Relations<\/h2>\n

As a PR firm that is based in Detroit and focused intently on the automotive and mobility technology supplier community for 32 years, Bianchi Public Relations<\/a> serves a select group of business-to-business clients who provide components, technologies and\/or services to vehicle manufacturers.\u00a0<\/span><\/p>\n

This includes manufacturers of traditional automotive OEM parts and systems \u2013 for powertrains, vehicle interiors, electronic comfort and convenience, and safety categories, as well as new software and hardware for emerging EV, automated driving and autonomous driving, V2X and shared mobility providers.<\/p>\n

With 32 years of experience in this specialized sector, Bianchi PR offers unsurpassed expertise \u2013 knows the reporters who cover the industry, the trends and issues shaping the future, the industry\u2019s key events and venues that provide a platform, and the industry\u2019s influencers who help shape the industry\u2019s vision.\u00a0<\/span><\/p>\n

Having worked with more than a dozen of the world\u2019s top automotive OEM suppliers, Bianchi PR also deeply understands auto suppliers\u2019 challenges and how to address them through traditional and digital public relations, executive visibility, thought leadership, and content development.<\/p>\n

Influential trade\/industry media for automotive supplier communication<\/h2>\n

Automotive News<\/strong><\/em><\/a> \u2013 62,282 paid subscribers, considered the weekly newspaper of record, publishing news for automakers, suppliers, dealers and related businesses. Bolstered by daily newsletters, podcasts, and video news reports<\/p>\n

Automotive Engineering<\/strong><\/em><\/a> \u2013 published 10X per year by SAE Media Group for engineering decision-makers, paid circulation of 65,000+, covers the tools and technologies used in and for next-generation vehicles<\/p>\n

WardsAuto<\/strong><\/a> \u2013 online resource for continuously updated information and insight on the global auto industry, with 155,000+ paid subscribers to it newsletter, has been covering the auto industry since 1924<\/p>\n

Autoline<\/strong><\/a> \u2013 Online video news programming dedicated to reporting on, discussing and dissecting the inner workings of the auto industry and the products that it makes. Hosted by veteran auto journalist John McElroy, Autoline is often the first stop for auto executives looking for the latest news about cars and the industry.<\/p>\n

Crain\u2019s Detroit Business<\/strong><\/em><\/a> \u2013 weekly newspaper of the Detroit business community, reaches some 450,000 business readers, carries selected stories about locally based automotive suppliers.<\/p>\n

Events Important to the Automotive Industry<\/h2>\n

Industry events are also important venues for automotive and mobility suppliers to build awareness; to meet customers, prospects, investors and influencers; and to differentiate their companies and demonstrate thought leadership in the industry.\u00a0<\/span><\/p>\n

Among key industry events in Michigan each year are major legacy shows such as the Detroit Auto Show<\/strong><\/a> (January), SAE WCX<\/strong><\/a> (April) and the CAR Management Briefing Seminars<\/strong><\/a> (August), as well as newer, smaller, more focused events such as AutoSens<\/strong><\/a> (May), AutoTech Detroit<\/strong><\/a> (June) and The Battery Show\/Electric Vehicle Technology Show<\/strong><\/a> (October).<\/p>\n

In recent years, CES<\/strong><\/a> (Las Vegas), formerly known as the Consumer Electronics Show<\/strong>, has become what many journalists consider the best automotive show in the world. In 2024, there were more than 700 vehicle technology exhibiting their wares, and more of the show\u2019s 138,000+ attendees were there to see automotive technology than any other category except artificial intelligence.<\/p>","protected":false},"excerpt":{"rendered":"

Business environment in the Detroit\/North American automotive community Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers \u2013 and the media who cover them \u2013 are based.\u00a0 Twenty-six vehicle manufacturers and 98 of the 100 top automotive suppliers to North America have […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1571,1572,2305,1270,1581,1272,1296,1459],"tags":[1632,2548,1994,2547,2546,2545,1993,1505],"coauthors":[1808],"class_list":["post-2478560","post","type-post","status-publish","format-standard","hentry","category-b2b-communications","category-corporate-communications","category-faces-and-markets-of-prgn","category-media-relations","category-online-pr","category-pr-tips-trends","category-public-relations","category-reputation-management","tag-automotive-pr","tag-automotive-public-relations","tag-bianchi-public-relations","tag-detroit-agency","tag-detroit-pr","tag-detroit-public-relations","tag-jim-bianchi","tag-public-relations-global-network"],"acf":[],"yoast_head":"\nDetroit: North American Crossroad for The Automotive & Mobility Industry - 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Offering 30+ years of B2B and automotive supplier PR experience gained in corporate and agency settings, gained from serving a wide range of clients, from start-ups to global corporations, as well as industry organizations. Jim leads a respected team of professionals honored as \u201cBest of Michigan Business\u201d for PR firms and one of \"101 Best & Brightest Companies\u201d in Metro Detroit. Inducted into the PRSA Detroit Hall of Fame (2012) for his contributions to the PR industry, the chapter and the community, Jim Bianchi was named the first recipient of the WSU Department of Communication\u2019s Alumni Achievement Award (2003).","sameAs":["https:\/\/www.facebook.com\/jim.bianchi.9","http:\/\/www.linkedin.com\/in\/jbianchi","https:\/\/x.com\/jamesbianchi"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/jimbianchi\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2478560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2478560"}],"version-history":[{"count":5,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2478560\/revisions"}],"predecessor-version":[{"id":2478569,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2478560\/revisions\/2478569"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2478560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2478560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2478560"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2478560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}