{"id":2478360,"date":"2024-07-02T10:19:50","date_gmt":"2024-07-02T10:19:50","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2478360"},"modified":"2024-07-02T10:19:50","modified_gmt":"2024-07-02T10:19:50","slug":"prgn-global-expert-panel-newmark-group-africa-tourism","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/prgn-global-expert-panel-newmark-group-africa-tourism\/","title":{"rendered":"PRGN and The Newmark Group Launch Global Expert Panel to Boost Africa Tourism"},"content":{"rendered":"

NAIROBI \/ BRUSSELS<\/strong> \u2013 The Public Relations Global Network (PRGN) has announced today the launch of the Global Expert Panel on tourism and travel for Africa, led by its member agency The Newmark Group<\/a>, a strategic communications and advisory firm headquartered in Nairobi, Kenya.<\/p>\n

This pioneering initiative brings together top communications and marketing experts and leaders from across the world to arm tourism and destination management organizations with deep local insights and data from source countries. It underscores the importance of understanding cultural nuances to significantly enhance the market presence and reimagine Africa\u2019s tourism narrative globally.<\/p>\n

\"Global

PRGN’s Global Expert Panel on Tourism<\/p><\/div>\n

Tourism and Travel in Africa has experienced an impressive growth since the start of the millennium, as highlighted by a World Travel & Tourism Council report. In 2022, the sector contributed nearly 6% to Africa\u2019s GDP, playing a vital role in economic stability and supporting 22 million jobs across the continent.<\/p>\n

Amid this backdrop, the establishment of PRGN\u2019s Global Expert Panel in tandem with The Newmark Group is essential for leveraging Africa\u2019s tourism potential for sustainable development and inclusive growth. By addressing key challenges and tapping into the expertise of global communication and marketing professionals, the panel aims to push Africa\u2019s tourism industry to new heights and boost its visibility as a top travel destination.<\/p>\n

\u201cTo elevate Africa\u2019s tourism sector, destination marketers must harness global capabilities and adopt a holistic approach to branding and marketing,\u201d said PRGN President Natacha Clarac at the formation of the Global Expert Panel for tourism and emphasized the competitive nature of global tourism.<\/p>\n

PRGN provides unparalleled global resources and local expertise, delivering a unique insight to meet new needs and thus capture market shares,<\/p><\/blockquote>\n

she added.<\/p>\n

\u201cData and analyses that our team has carried out indicates that many African destinations significantly suffer from negative perceptions among target audiences abroad, mainly due to historically negative headlines in global media,\u201d said Gilbert Manirakiza, CEO of The Newmark Group and Co-Chair of PRGN\u2019s Global Expert Panel. \u201cWe must equip destination marketers with the insights, tools, content, and campaigns that not only capture the attention of potential travelers but also credibly tell the vibrant and diverse stories of our attractions.\u201d<\/p>\n

\u201cAfrica\u2019s tourism and travel sector is lively, but consumer trends, media consumption behavior and travelers\u2019 demographics are shifting constantly in source markets. It is the reason why we set out to bring together top experts who can design and help implement strategies that will position Africa\u2019s destinations as preferred, relatable and trusted attractions. This will help promote sustainable growth and enhance the cultural and economic fabric of local communities,\u201d said Christina Rytter, Founder and Managing Director of Scandinavian Communications<\/a> in Denmark, Co-Chair of the Global Expert Panel and PRGN\u2019s Vice President for the EMEA (Europe, Middle East and Africa) region.<\/p>\n

The Global Expert Panel for tourism and travel in Africa is committed to a long-term partnership aimed at driving positive change and improving this sector. The members of the Global Expert Panel include:<\/p>\n