{"id":2478338,"date":"2024-06-24T17:05:12","date_gmt":"2024-06-24T17:05:12","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2478338"},"modified":"2024-06-24T17:05:12","modified_gmt":"2024-06-24T17:05:12","slug":"ireland-a-dynamic-economy-and-a-great-place-to-do-business","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/ireland-a-dynamic-economy-and-a-great-place-to-do-business\/","title":{"rendered":"Ireland – A Dynamic Economy And A Great Place To Do Business"},"content":{"rendered":"

Business environment in Ireland<\/h2>\n

Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills.\u00a0<\/span><\/p>\n

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world\u2019s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy.\u00a0<\/span><\/p>\n

\"Dublin

Dublin, Ireland | By Shutterstock<\/p><\/div>\n

In addition to a business-friendly environment, Ireland also offers a vibrant quality of life and has become an attractive destination for workers from all around the world. Within this dynamic, fast-growing business environment, there are many organisations that have great stories to tell.<\/p>\n

Communications, media and PR market in Ireland<\/h2>\n

On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. There are more opportunities to attract eyeballs than ever as people access content across multiple channels and devices, whenever and wherever it suits them.<\/p>\n

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national\/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.<\/p>\n

Although print newspaper readership has declined, publishers\u2019 online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Social media use, meanwhile, continues to rocket, across a growing number of platforms. A relentless appetite for original, high-quality content also fuels growth, especially in the digital space.<\/p>\n

For the PR industry, this all spells opportunity. PR continues to play a vital role in Ireland\u2019s business ecosystem, where the changing face of media has shifted the emphasis towards digital and social platforms.\u00a0<\/span><\/p>\n

For PR practitioners, keeping pace with technology (e.g. the rapid rise of influencer marketing) is one of the main challenges today. This in turn has put the onus on PR agencies to evolve their skillsets and service offerings to support clients\u2019 business objectives. Challenges abound but overall, Ireland\u2019s PR industry is thriving. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.<\/p>\n

Key expertise of Cullen Communications<\/h2>\n

Founded in 1985, Cullen Communications<\/a> is one of Ireland\u2019s longest-established PR agencies. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.<\/p>\n

We work with clients across almost every sector, and have a strong track record in consumer\/lifestyle and corporate PR.<\/p>\n

Last year, Cullen Communications attained B-Corp certification, signifying that the agency meets the highest standards of ESG performance. As a B-Corp, we offer sustainability PR services and can assist companies that wish to achieve B-Corp status.<\/p>\n

Key services include:<\/strong><\/p>\n