{"id":2477903,"date":"2024-03-11T11:59:12","date_gmt":"2024-03-11T11:59:12","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2477903"},"modified":"2024-03-12T10:03:04","modified_gmt":"2024-03-12T10:03:04","slug":"malaysia-the-future-forward-and-business-ready-market","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/","title":{"rendered":"Malaysia &#8211; The Future-Forward and Business Ready Market"},"content":{"rendered":"<h2>Business environment in Malaysia<\/h2>\n<p>Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia\u2019s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business.<\/p>\n<div id=\"attachment_2477910\" style=\"width: 710px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2477910\" class=\"wp-image-2477910\" src=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1024x688.jpg\" alt=\"Kuala Lumpur Malaysia\" width=\"700\" height=\"470\" srcset=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1024x688.jpg 1024w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-300x202.jpg 300w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-768x516.jpg 768w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1536x1032.jpg 1536w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-2048x1376.jpg 2048w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1568x1054.jpg 1568w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-2477910\" class=\"wp-caption-text\">Kuala Lumpur, Malaysia | Photo by <a href=\"https:\/\/unsplash.com\/@esmonde?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Esmonde Young<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/high-rise-building-during-night-time--9B08uduMyY?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/p><\/div>\n<p>The country has received worldwide recognition by various international institutions including:<\/p>\n<ul>\n<li>Top country in emerging Southeast Asia for Foreign Investment (Global Opportunity Index, Bloomberg 2022)<\/li>\n<li>The 4th Most Competitive Emerging Market (Agility Emerging Markets Logistics Index 2022)<\/li>\n<li>The 2nd Most Competitive Country in ASEAN (World Competitiveness Yearbook 2022 IMD)<br \/>\n<span style=\"font-family: var(--global--font-secondary); font-size: var(--global--font-size-base);\">Source: <a href=\"https:\/\/www.mida.gov.my\/why-malaysia\/a-land-of-opportunities\/\" target=\"_blank\" rel=\"noopener\">Malaysian Investment Development Authority<\/a><\/span><\/li>\n<\/ul>\n<p>The official religion is Islam, and Muslims account for over 60% of the population. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification. The country is also a significant player in Islamic finance.<\/p>\n<p>Malaysia\u2019s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape.<\/p>\n<h2>Communications, media and PR market in Malaysia<\/h2>\n<p>Malaysia\u2019s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin.<\/p>\n<p>Media publications cater to a wide range of demographic segments, and both government-owned (Radio Television Malaysia) and private broadcasters like <em>Astro<\/em> and <em>Media Prima<\/em> operate numerous TV and radio channels. In the digital sphere, online portals offer alternative news sources, while Malaysia ranks as one of the countries with the most overall screen time for consuming news and the latest trends.<br \/>\n<em>Source: <a href=\"https:\/\/www.proxyrack.com\/screen-time-report\/\" target=\"_blank\" rel=\"noopener\">Proxyrack<\/a>, <a href=\"https:\/\/www.meltwater.com\/en\/blog\/social-media-statistics-malaysia\" target=\"_blank\" rel=\"noopener\">Meltwater and We Are Social\u2019s Digital 2023 Global Overview Report<\/a><\/em><\/p>\n<p>Regulation of the media falls under the purview of the Malaysian Communications and Multimedia Commission (MCMC). Efforts to combat misinformation involve collaborative initiatives between the government, media entities, and civil society.<\/p>\n<p>Challenges persist in the media sector, notably in balancing government regulations with press freedom. The industry is evolving with a shift towards digital platforms, video content, and interactive media, reflecting the dynamic trajectory of Malaysia\u2019s media landscape.<\/p>\n<h2>Key expertise of Perspective Strategies<\/h2>\n<p><a href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/agency\/perspective-strategies-sdn-bhd\/\" target=\"_blank\" rel=\"noopener\">Perspective Strategies<\/a> is a full-fledged Public Relations and Strategic Communications Consultancy. Since its inception, the firm has helped brands and organisations in advocacy, reputation building, brand communication and stakeholder engagement across our four core practices:<\/p>\n<ul>\n<li>Public Affairs Practice<\/li>\n<li>Corporate Practice<\/li>\n<li>Brands Practice<\/li>\n<li>Strategy &amp; Sustainability Practice<\/li>\n<\/ul>\n<h2>Top 3 advice for foreign companies navigating the communications environment in Malaysia<\/h2>\n<p><strong>1. Cultural Sensitivity, Multilingual Consumer Market<\/strong>: Malaysia is a multicultural and multiracial society with diverse consumer segments.<\/p>\n<ul>\n<li>Recognise the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities.<\/li>\n<li>Customise marketing strategies to cater to varied preferences and values. Urban areas may lean towards tech-savvy options, while rural communities may prioritise traditional mediums.<\/li>\n<li>Highlight cultural authenticity and respect local customs. The market\u2019s multilingual consumers allow brands to use Malaysia as a market to innovate and test its messaging as its multiracial consumers provide insights into the larger Asian market.<\/li>\n<\/ul>\n<p><strong>2. Embrace Digital and Social Media<\/strong>: Malaysians are <a href=\"https:\/\/www.meltwater.com\/en\/resources\/media-landscape-malaysia\" target=\"_blank\" rel=\"noopener\">highly connected on digital and social media<\/a>, with 44.5% of Malaysians using social media to consume news content while 30% follow influencers.<\/p>\n<ul>\n<li>Leverage online platforms for marketing and communication efforts. Develop content that resonates with the Malaysian audience by incorporating local culture and values.<\/li>\n<li>Utilise social media channels to connect with consumers. Most Malaysians are active on at least one social platform and preferences may vary across different demographic segments.<\/li>\n<li>Consider incorporating multimedia content and interactive campaigns to enhance engagement. Complement an online campaign with on-ground experiences amplified by influencers to create a more holistic audience engagement.<\/li>\n<\/ul>\n<p><strong>3. Region-Specific Understanding for East Malaysia<\/strong>: East Malaysia (Sabah and Sarawak) has its unique cultural heritage that shapes behaviour of its consumers.<\/p>\n<ul>\n<li>Emphasise values such as community, family, sustainability and nature in marketing efforts.<\/li>\n<li>If possible, incorporate products, spokespersons or cultural events local to Sabah and Sarawak for your campaign to better resonate with East Malaysian audience.<\/li>\n<li>Consider variations in technology access that may impact consumer habits. East Malaysia covers a large territory with a sharper distinction between urban and rural areas.<\/li>\n<\/ul>\n<h2>Most influential media in Malaysia<\/h2>\n<p>The highest reach of key media in Malaysia based on a mix of its estimations of a site&#8217;s monthly unique visitors and monthly pageviews are:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.malaysiakini.com\" target=\"_blank\" rel=\"noopener\">MalaysiaKini<\/a><\/li>\n<li><a href=\"https:\/\/www.thestar.com.my\" target=\"_blank\" rel=\"noopener\">The Star<\/a><\/li>\n<li><a href=\"https:\/\/www.hmetro.com.my\" target=\"_blank\" rel=\"noopener\">Harian Metro<\/a><\/li>\n<li><a href=\"https:\/\/www.bharian.com.my\" target=\"_blank\" rel=\"noopener\">Berita Harian<\/a><\/li>\n<li><a href=\"https:\/\/malaysia.yahoo.com\/?p=us\" target=\"_blank\" rel=\"noopener\">yahoo!<\/a><\/li>\n<\/ul>\n<p>However, the news media landscape in Malaysia is fragmented.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>There is always a need to understand the target audience prior to determining the relevant media. Media such as <em>The Edge<\/em> and <em>BFM<\/em> can be very useful when communicating with C-Suites and decision makers. Similarly, portals such as <em>Says<\/em> and <em>OhBulan!<\/em> could prove to be more beneficial when communicating consumer content.<\/p>\n<h2>The most popular social media channels in Malaysia<\/h2>\n<p><strong>YouTube<\/strong>: 24 million users. Used for a diverse range of content, from educational resources and tutorials to music, comedy, and other forms of entertainment.<\/p>\n<p><strong>WhatsApp<\/strong>: 23 million users. The most common messaging app in Malaysia.<\/p>\n<p><strong>Facebook<\/strong>: 22 million users.\u00a038.67% share photos and 33.92% share links<\/p>\n<p><strong>Instagram<\/strong>: 20 million users. Users tend to favour short form video on this platform.<\/p>\n<p><strong>TikTok<\/strong>: 16 million users. Demographics are skewed heavily in favour of youngsters and young adults.<\/p>\n<p><strong>LinkedIn<\/strong>: 7 million users. Used by professionals to network, find new opportunities, and showcase their skills.<\/p>\n<p><strong>X<\/strong>: 5.5 million users. Used mostly during major cultural events, major news events and subjects people discuss around the world.<\/p>\n<p><em>Source: <a href=\"https:\/\/datareportal.com\/reports\/digital-2023-malaysia\" target=\"_blank\" rel=\"noopener\">Digital 2023 Global Overview Report<\/a><\/em><\/p>\n<h2>The most important international events in Malaysia in 2024<\/h2>\n<p><strong>Cultural: The Rainforest World Music Festival 2024<\/strong><\/p>\n<p>An internationally renowned event that celebrates the diversity of world music and cultural heritage. It celebrates cultural diversity through traditional music, dance, and crafts, attracting both local and international visitors. The festival promotes environmental awareness and rainforest conservation, contributing to Malaysia\u2019s tourism industry and local economies. Additionally, it serves as a platform for traditional artists, fosters community engagement, and facilitates cultural exchange, promoting unity and understanding.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>From its humble beginnings of only 300 spectators in its first ever concert in 1998 to becoming Sarawak\u2019s \u201cstar festival\u201d as well as being recognised as one of the 25 best international festivals by Songlines (songlines.net.au), RWMF has grown over the years and has now also become a strong advocate of responsible tourism \u2013 in its quest to become one of the world\u2019s most sustainable, eco-friendly festivals. 2023 Footfall: 19,000 (<em>Source: <a href=\"https:\/\/www.thestar.com.my\/starpicks\/2023\/06\/10\/rainforest-world-music-festival-in-sarawak-june-23-25\" target=\"_blank\" rel=\"noopener\">The Star<\/a><\/em>)<\/p>\n<p><strong>Trade: Malaysia International Halal Showcase (MIHAS) 2024<\/strong><\/p>\n<p>The world\u2019s largest Halal showcase \u2013 a robust marketplace for both international and local players to seize opportunities beyond Halal food including Halal pharmaceutical, medical devices, finance, modest fashion, personal care and cosmetics, green technologies and even Muslim-friendly tourism to contribute significantly to the global Halal economy. In 2023, it had over 38,000 trade visitors, resulting in a total immediate and negotiated trade value of over RM3.11 billion (or USD 681 million). 2023 Footfall: 38,000 (<em>Source: <a href=\"https:\/\/mihas.com.my\/about_mihas_overview.php\" target=\"_blank\" rel=\"noopener\">MIHAS<\/a><\/em>)<\/p>\n<p><strong>Tech: Smart Nation Expo 2024<\/strong><\/p>\n<p>Southeast Asia\u2019s Biggest Tech Exhibition on 5G, Smart Cities, IR4.0, Emerging Technologies and Applications. In line with the continued rollout of 5G services across the region, digital transformation will accelerate across key sectors of the economy. The introduction of 5G together with INDUSTRY 4.0, IoT, Artificial Intelligence, Robotics and Web3.0 including Virtual\/Augmented Reality will create a whole host of new business that will spur growth and transform the economies of the future. SMART NATION 2023 bought together 14,000+ registered trade buyers including 1,446 overseas buyers from 54 countries. 2023 Footfall: 21,000 (<em>Source: <a href=\"https:\/\/smartnationexpo.org\/about-event.html\" target=\"_blank\" rel=\"noopener\">Smart Nation<\/a><\/em>)<\/p>","protected":false},"excerpt":{"rendered":"<p>Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia\u2019s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. The country has received worldwide recognition by various international institutions including: Top country in [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1571,1565,1572,2305,1270,1581,1272,1296,1556],"tags":[1592,1555,1409,1410,1416,2370,1488,1505,2371],"coauthors":[1850],"class_list":["post-2477903","post","type-post","status-publish","format-standard","hentry","category-b2b-communications","category-consumer-communications","category-corporate-communications","category-faces-and-markets-of-prgn","category-media-relations","category-online-pr","category-pr-tips-trends","category-public-relations","category-social-media-management","tag-andy-see","tag-corporate-reputation","tag-malaysia-pr","tag-malaysia-public-relations","tag-perspective-strategies","tag-pr-in-malaysia","tag-pr-strategy","tag-public-relations-global-network","tag-public-relations-in-malaysia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Malaysia - The Future-Forward and Business Ready Market - PRGN<\/title>\n<meta name=\"description\" content=\"In this PRGN blog post Andy See of Perspective Strategies in Kuala Lumpur describes the business and communications landscape of Malaysia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malaysia - The Future-Forward and Business Ready Market - PRGN\" \/>\n<meta property=\"og:description\" content=\"In this PRGN blog post Andy See of Perspective Strategies in Kuala Lumpur describes the business and communications landscape of Malaysia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/perspectivestrategies\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T11:59:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T10:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1024x688.jpg\" \/>\n<meta name=\"author\" content=\"Andy See\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy See\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Andy See\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/\"},\"author\":{\"name\":\"Andy See\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/90dba15bf94b307a3506322442e172e3\"},\"headline\":\"Malaysia &#8211; The Future-Forward and Business Ready Market\",\"datePublished\":\"2024-03-11T11:59:12+00:00\",\"dateModified\":\"2024-03-12T10:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/\"},\"wordCount\":1240,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Kuala-Lumpur_Malaysia-1024x688.jpg\",\"keywords\":[\"Andy See\",\"corporate reputation\",\"Malaysia PR\",\"Malaysia Public Relations\",\"Perspective Strategies\",\"PR in Malaysia\",\"PR Strategy\",\"Public Relations Global Network\",\"Public Relations in Malaysia\"],\"articleSection\":[\"B2B Communications\",\"Consumer Communications\",\"Corporate Communications\",\"Faces and Markets of PRGN\",\"Media Relations\",\"Online PR\",\"PR Tips &amp; Trends\",\"Public Relations\",\"Social media Management\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/\",\"name\":\"Malaysia - The Future-Forward and Business Ready Market - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Kuala-Lumpur_Malaysia-1024x688.jpg\",\"datePublished\":\"2024-03-11T11:59:12+00:00\",\"dateModified\":\"2024-03-12T10:03:04+00:00\",\"description\":\"In this PRGN blog post Andy See of Perspective Strategies in Kuala Lumpur describes the business and communications landscape of Malaysia\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/faces-and-markets-of-prgn\\\/malaysia-the-future-forward-and-business-ready-market\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Kuala-Lumpur_Malaysia-1024x688.jpg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Kuala-Lumpur_Malaysia-1024x688.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"name\":\"PRGN\",\"description\":\"The World&#039;s Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/90dba15bf94b307a3506322442e172e3\",\"name\":\"Andy See\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Andy-See_3-square-B-W-150x150.jpegac0f930331ceb91f792aaa23d2355b74\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Andy-See_3-square-B-W-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Andy-See_3-square-B-W-150x150.jpeg\",\"caption\":\"Andy See\"},\"description\":\"Andy See is the Principal Partner and Managing Director of Perspective Strategies. He is also the immediate past president of the Public Relations Global Network (PRGN) and a former president of PRCA Malaysia. Andy also actively contributes articles and thought leadership pieces on PR, leadership and strategic communications in various publications and online platforms. After spending more than 10 years working with leading multinational and Malaysian consultancies including The Boston Consulting Group and Edelman, Andy decided to reinvent his career by setting up his own firm. This led to the birth of Perspective Strategies in 2006. The boutique agency grew quickly with the promise of delivering strategic counsel and quality services to clients and has over the years won numerous industry awards on the global and national levels. Aside from steering the firm\u2019s strategic direction and managing key client relationships, Andy regularly conducts spokesperson training and speaks at industry events on strategic communications, issues management and stakeholder engagement. Since 2017, Perspective Strategies has been part of the Public Relations Global Network (PRGN), one of the world's leading independent PR agency networks. Andy has served on the Executive Committee as Secretary, Regional Vice-President for Asia Pacific (APAC), President and now immediate-past President.\",\"sameAs\":[\"http:\\\/\\\/www.perspective.com.my\\\/\",\"https:\\\/\\\/www.facebook.com\\\/perspectivestrategies\\\/\",\"https:\\\/\\\/www.instagram.com\\\/perspectivestrategies\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/andy-see-b961544\\\/\"],\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/es_es\\\/author\\\/andysee\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Malaysia - The Future-Forward and Business Ready Market - PRGN","description":"In this PRGN blog post Andy See of Perspective Strategies in Kuala Lumpur describes the business and communications landscape of Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/","og_locale":"es_ES","og_type":"article","og_title":"Malaysia - The Future-Forward and Business Ready Market - PRGN","og_description":"In this PRGN blog post Andy See of Perspective Strategies in Kuala Lumpur describes the business and communications landscape of Malaysia","og_url":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/","og_site_name":"PRGN","article_author":"https:\/\/www.facebook.com\/perspectivestrategies\/","article_published_time":"2024-03-11T11:59:12+00:00","article_modified_time":"2024-03-12T10:03:04+00:00","og_image":[{"url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1024x688.jpg","type":"","width":"","height":""}],"author":"Andy See","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Andy See","Tiempo de lectura":"6 minutos","Written by":"Andy See"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/#article","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/"},"author":{"name":"Andy See","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/90dba15bf94b307a3506322442e172e3"},"headline":"Malaysia &#8211; The Future-Forward and Business Ready Market","datePublished":"2024-03-11T11:59:12+00:00","dateModified":"2024-03-12T10:03:04+00:00","mainEntityOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/"},"wordCount":1240,"publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1024x688.jpg","keywords":["Andy See","corporate reputation","Malaysia PR","Malaysia Public Relations","Perspective Strategies","PR in Malaysia","PR Strategy","Public Relations Global Network","Public Relations in Malaysia"],"articleSection":["B2B Communications","Consumer Communications","Corporate Communications","Faces and Markets of PRGN","Media Relations","Online PR","PR Tips &amp; Trends","Public Relations","Social media Management"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/","url":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/","name":"Malaysia - The Future-Forward and Business Ready Market - PRGN","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/#primaryimage"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1024x688.jpg","datePublished":"2024-03-11T11:59:12+00:00","dateModified":"2024-03-12T10:03:04+00:00","description":"In this PRGN blog post Andy See of Perspective Strategies in Kuala Lumpur describes the business and communications landscape of Malaysia","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/faces-and-markets-of-prgn\/malaysia-the-future-forward-and-business-ready-market\/#primaryimage","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1024x688.jpg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2024\/03\/Kuala-Lumpur_Malaysia-1024x688.jpg"},{"@type":"WebSite","@id":"https:\/\/prgn.cullencommunications.ie\/#website","url":"https:\/\/prgn.cullencommunications.ie\/","name":"PRGN","description":"The World&#039;s Local Agency","publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.cullencommunications.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.cullencommunications.ie\/#organization","name":"PRGN","url":"https:\/\/prgn.cullencommunications.ie\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/90dba15bf94b307a3506322442e172e3","name":"Andy See","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W-150x150.jpegac0f930331ceb91f792aaa23d2355b74","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W-150x150.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W-150x150.jpeg","caption":"Andy See"},"description":"Andy See is the Principal Partner and Managing Director of Perspective Strategies. He is also the immediate past president of the Public Relations Global Network (PRGN) and a former president of PRCA Malaysia. Andy also actively contributes articles and thought leadership pieces on PR, leadership and strategic communications in various publications and online platforms. After spending more than 10 years working with leading multinational and Malaysian consultancies including The Boston Consulting Group and Edelman, Andy decided to reinvent his career by setting up his own firm. This led to the birth of Perspective Strategies in 2006. The boutique agency grew quickly with the promise of delivering strategic counsel and quality services to clients and has over the years won numerous industry awards on the global and national levels. Aside from steering the firm\u2019s strategic direction and managing key client relationships, Andy regularly conducts spokesperson training and speaks at industry events on strategic communications, issues management and stakeholder engagement. Since 2017, Perspective Strategies has been part of the Public Relations Global Network (PRGN), one of the world's leading independent PR agency networks. Andy has served on the Executive Committee as Secretary, Regional Vice-President for Asia Pacific (APAC), President and now immediate-past President.","sameAs":["http:\/\/www.perspective.com.my\/","https:\/\/www.facebook.com\/perspectivestrategies\/","https:\/\/www.instagram.com\/perspectivestrategies\/","https:\/\/www.linkedin.com\/in\/andy-see-b961544\/"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/andysee\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2477903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2477903"}],"version-history":[{"count":17,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2477903\/revisions"}],"predecessor-version":[{"id":2477945,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2477903\/revisions\/2477945"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2477903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2477903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2477903"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2477903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}