{"id":2477820,"date":"2024-03-03T19:40:14","date_gmt":"2024-03-03T19:40:14","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2477820"},"modified":"2024-03-05T22:05:46","modified_gmt":"2024-03-05T22:05:46","slug":"agencias-de-relaciones-publicas-y-despachos-de-abogados-nuevos-aliados-en-las-crisis-corporativas","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/blog-espanol\/agencias-de-relaciones-publicas-y-despachos-de-abogados-nuevos-aliados-en-las-crisis-corporativas\/","title":{"rendered":"Agencias De Relaciones P\u00fablicas Y Despachos De Abogados: Nuevos Aliados En Las Crisis Corporativas"},"content":{"rendered":"

Hace unos a\u00f1os, si un cliente estaba a punto de afrontar una crisis, primero llamaba a su abogado preferido para concertar una cita con un especialista jur\u00eddico adecuado que pudiera realizar un an\u00e1lisis de la situaci\u00f3n.<\/p>\n

Hoy eso ya no es necesario.\u00a0El mismo abogado pedir\u00eda incorporar inmediatamente al equipo a un especialista en comunicaci\u00f3n, que supervisar\u00e1 el caso, atender\u00e1 las llamadas y consultas de los periodistas y desarrollar\u00e1 una estrategia de comunicaci\u00f3n.<\/p>\n

\"Agencias
Foto de\u00a0krakenimages<\/a>\u00a0en\u00a0Unsplash<\/a><\/figcaption><\/figure>\n

El primer paso ante cualquier situaci\u00f3n de riesgo es formar un comit\u00e9 de crisis con las personas adecuadas, tanto dentro como fuera de la empresa, que analizar\u00e1n escenarios, definir\u00e1n estrategias y designar\u00e1n un portavoz.<\/p>\n

Esto se debe al conocimiento bien establecido de que cualquier\u00a0crisis corporativa<\/a>\u00a0puede afectar significativamente la reputaci\u00f3n y la imagen de una empresa.\u00a0Por lo tanto, cualquier estrategia de crisis debe tener en cuenta las posibles consecuencias sobre la reputaci\u00f3n corporativa y el valor de la empresa.<\/p>\n

En Chile existen numerosos casos en los que las empresas han perdido valor y los ejecutivos han sufrido da\u00f1os reputacionales.<\/p><\/blockquote>\n

La pregunta es cu\u00e1ntos de ellos buscaron asesoramiento oportuno de especialistas en comunicaci\u00f3n y cu\u00e1ntos realmente prestaron atenci\u00f3n a sus asesores de crisis.<\/p>\n

Los profesionales de los que hablamos aqu\u00ed deben poseer la capacidad de comprender el funcionamiento de los medios, anticipar los motivos detr\u00e1s de las consultas de los periodistas, realizar investigaciones, solicitar opiniones de diversas partes interesadas, reconstruir hechos a partir de datos precisos y, finalmente, presentarlos de manera clara. manera clara para la comprensi\u00f3n universal.\u00a0Esto se conoce com\u00fanmente como narraci\u00f3n o elaboraci\u00f3n de mensajes.\u00a0En este punto estamos hablando de estrategas de comunicaci\u00f3n.\u00a0Sin duda, esta no es una habilidad que se pueda adquirir plenamente en una escuela de comunicaci\u00f3n;\u00a0se necesita experiencia pr\u00e1ctica sustancial y exposici\u00f3n a diversas crisis para ofrecer una orientaci\u00f3n eficaz.<\/p>\n

Este \u00e1mbito de experiencia en comunicaciones ha surgido junto con el concepto de Reputaci\u00f3n Corporativa, un tema ampliamente deliberado en seminarios y art\u00edculos de hoy.\u00a0Sin embargo, este concepto, ahora excesivamente utilizado, ha sido eclipsado por las \u201cnoticias falsas\u201d y la posverdad, ya que se fabrican numerosas informaciones falsas en torno a conflictos para empa\u00f1ar la imagen de un individuo o manipular la percepci\u00f3n p\u00fablica de la realidad.<\/p>\n

La gesti\u00f3n de la comunicaci\u00f3n de crisis no es una pr\u00e1ctica novedosa dentro del campo de las comunicaciones.\u00a0Sin embargo, existe una gran conciencia de las nefastas repercusiones que puede tener un mal manejo de la comunicaci\u00f3n, incluso dentro del \u00e1mbito legal, intensificadas por la r\u00e1pida expansi\u00f3n de las redes sociales.\u00a0Un destacado experto jur\u00eddico chileno coment\u00f3 en un art\u00edculo reciente: \u201cEl tribunal de juicio social es a menudo m\u00e1s severo que el de los tribunales reales\u201d.<\/p>\n

Por \u00faltimo, un consejo: abst\u00e9ngase de actuar como asesor en una crisis si no cree en el relato de la persona a la que est\u00e1 ayudando.\u00a0Esto se debe a que los clientes muchas veces ocultan la verdad, y esta verdad puede salir a la luz a mitad de camino, lo que es perjudicial cuando eres el portavoz y la cara de esa empresa frente a los medios.<\/p>","protected":false},"excerpt":{"rendered":"

Hace unos a\u00f1os, si un cliente estaba a punto de afrontar una crisis, primero llamaba a su abogado preferido para concertar una cita con un especialista jur\u00eddico adecuado que pudiera realizar un an\u00e1lisis de la situaci\u00f3n. Hoy eso ya no es necesario.\u00a0El mismo abogado pedir\u00eda incorporar inmediatamente al equipo a un especialista en comunicaci\u00f3n, que […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2011],"tags":[],"coauthors":[1804],"class_list":["post-2477820","post","type-post","status-publish","format-standard","hentry","category-blog-espanol"],"acf":[],"yoast_head":"\nAgencias De Relaciones P\u00fablicas Y Despachos De Abogados: Nuevos Aliados En Las Crisis Corporativas - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/blog-espanol\/agencias-de-relaciones-publicas-y-despachos-de-abogados-nuevos-aliados-en-las-crisis-corporativas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agencias De Relaciones P\u00fablicas Y Despachos De Abogados: Nuevos Aliados En Las Crisis Corporativas - PRGN\" \/>\n<meta property=\"og:description\" content=\"Hace unos a\u00f1os, si un cliente estaba a punto de afrontar una crisis, primero llamaba a su abogado preferido para concertar una cita con un especialista jur\u00eddico adecuado que pudiera realizar un an\u00e1lisis de la situaci\u00f3n. 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