{"id":2477798,"date":"2024-02-26T14:01:21","date_gmt":"2024-02-26T14:01:21","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2477798"},"modified":"2024-03-12T10:06:13","modified_gmt":"2024-03-12T10:06:13","slug":"chile-recognized-by-investors-around-the-world","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/faces-and-markets-of-prgn\/chile-recognized-by-investors-around-the-world\/","title":{"rendered":"Chile – Recognized by Investors Around the World"},"content":{"rendered":"

Business environment in Chile<\/h2>\n

Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region.<\/p>\n

It has been recognized by investors around the world thanks to its large mineral reserves, its energy potential and for being one of the 15 leading food exporting countries on the planet. This has been achieved through the signing of 26 international agreements and anti-double taxation treaties with 64 countries representing 86.3% of the world\u2019s GDP.<\/p>\n

\"Santiago

Santiago, Chile | Photo by Chalo Gallardo<\/a> on Unsplash<\/a><\/p><\/div>\n

Chile\u2019s unusual shape ranges from the world\u2019s driest desert \u2013 the Atacama \u2013 in the North, through a Mediterranean climate in the center, to a snow-prone Alpine climate in the South, with glaciers, fjords and lakes. This unique landscape has generated huge potential for tourism. It won the Tourism Oscar for the second consecutive year as the Best Green Destination in the World. The award given by the World Travel Awards adds to the recognitions awarded as Best Romantic Destination and Best Adventure Tourism Destination in South America.<\/p>\n

However, while ten years ago Chile ranked among the first 10 countries in the Economic Freedom Index, in 2023 it was listed at the 22nd place. This is in part for the constitutional uncertainty provoked by two constitutional referendums, in which Chile became the first country in the world to reject two new constitution-drafts in a row.<\/p>\n

Communications, media and PR market in Chile<\/h2>\n

Chile has solid, serious traditional media, with seniority and experience and recognized prestige throughout Latin America, such as El Mercurio<\/em> newspaper chain. Because it is a country that does not exceed 20 million inhabitants, it does not have many media outlets, and the country\u2019s population prefers to be informed via radio, written press, television and digital media.<\/p>\n

Business journalism has been around for decades in this country and that tradition allows companies to communicate their results and announcements in serious channels, always finding space for good stories. This has encouraged transparency and openness in corporate communications.<\/p>\n

Key expertise of RumboCierto Comunicaciones<\/a><\/h2>\n

1) Public positioning of foreign companies that enter the Chilean market.<\/strong> Given our experience with international clients, we have successfully accompanied many foreign companies to enter Chile successfully. Our prestige and experience support us.<\/p>\n

2) Media Management.<\/strong> Since our company was founded by journalists who had worked at the country\u2019s main media outlets, we know the vision and ethics of the media and we know how to successfully place our clients\u2019 stories.<\/p>\n

3) Crisis Management and Advice.<\/strong> No company is exempt from crises, which is why a fair relationship with the media, transparency in communication and adequate strategic advice are always the best allies of a company.<\/p>\n

4) Knowledge of the market<\/strong>, the functioning of institutions and the stakeholders for your business.<\/p>\n

Top 3 advice for foreign companies navigating the communications environment in Chile<\/h2>\n

1. Have a strategic ally<\/strong> in the country who knows in depth how the laws, media, institutions and markets work.<\/p>\n

2. Do not try to reproduce<\/strong> successful strategies from other countries, they may not work in Chile if they are copied verbatim.<\/p>\n

3. Seek dialogue<\/strong>, integration and long-term sustainability as business trends for a country that coexists with indigenous communities and extensive protected green areas.<\/p>\n

Most influential media for corporate and consumer communication in Chile<\/h2>\n

Newspapers \u201cEl Mercurio<\/em>\u201d \u2013 with more than 100 years of history to date \u2013 and \u201cLa Tercera<\/em>\u201d are the most influential in the country. TVN<\/em> and T13<\/em> are among the terrestrial television networks that have anchor newscasts. The same goes to news radios such as Bio Bio<\/em>, Agriculture<\/em>, cooperative<\/em>, Pauta<\/em>, Duna<\/em>, Infinita<\/em> and Universo<\/em>, and online media such as Emol<\/em>, El Mostrador<\/em>, among others. As well as a wide variety of online niche magazines.<\/p>\n

The most popular social media channels in Chile<\/h2>\n

YouTube<\/strong>: 15.4 million users. A fundamental tool for many marketing strategies, depending on the type of product or service that companies want to promote or showcase.<\/p>\n

Facebook<\/strong>: 12.5 million users. Once the most popular social media platform in Chile. It is still popular among younger audience, but it\u2019s expected to lose market share in this segment, while remaining popular among adults and elderly people.<\/p>\n

Tik Tok:<\/strong> 11.3 million users. Used by younger people. Its format of short videos has been copied by other platforms, and it could be the format of the future.<\/p>\n

Instagram<\/strong>: 10.9 million users. It is projected to overtake Facebook by the number of users by 2028.<\/p>\n

LinkedIn<\/strong>: 6.9 million users. In Chile, unlike in the U.S., LinkedIn serves primarily as a platform for business recommendations and not so much as a job seeking space.<\/p>\n

X (formerly Twitter)<\/strong>: 3.6 million users. Its number is projected to stay stable in next years. Stagnation is due to perceived violence on the platform and a growing presence of bots. However, X remains a top source of breaking news (often including fake news) and complaints from clients on companies.<\/p>\n

Pinterest<\/strong>: 3.5 million users. Despite its potential for digital marketing, Pinterest remains relegated among preferences by the public.<\/p>\n

Snapchat<\/strong>: 1 million users. Its use has been decreasing over time and it lost market share to TikTok.<\/p>\n

Most important international events in Chile in 2024<\/h2>\n

VI\u00d1A DEL MAR INTERNATIONAL SONG FESTIVAL (FEBRUARY)<\/strong>: It is the most popular cultural event in Chile. Beyond the artistic aspect, this festival has such significance at the local level that it has never been detached from the political and social context of the country.\u00a0<\/span><\/p>\n

PRESIDENT\u2019S PUBLIC SPEECH OF JUNE<\/strong>: It is a public ceremony in which the President of the Republic delivers a speech before the Full Congress, to inform the country about the administrative and political state of the nation. Since 2017, it takes place on June 1 each year.<\/p>\n

MUNICIPAL AND REGIONAL ELECTIONS (OCTOBER)<\/strong>: The elections would be a test for Gabriel Boric\u2019s administration and a demonstration of political force ahead of 2025 Presidential elections. These are elections in municipal (lowest) and regional (highest) administrative levels of the country.<\/p>","protected":false},"excerpt":{"rendered":"

Business environment in Chile Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region. It has been recognized by investors around the world thanks to […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1571,1565,1572,1282,2305,1270,1581,1272,1296,1459,1556],"tags":[2362,2363,2360,2361,2364,2014,1537],"coauthors":[1804],"class_list":["post-2477798","post","type-post","status-publish","format-standard","hentry","category-b2b-communications","category-consumer-communications","category-corporate-communications","category-crisis-communications","category-faces-and-markets-of-prgn","category-media-relations","category-online-pr","category-pr-tips-trends","category-public-relations","category-reputation-management","category-social-media-management","tag-chile-communications","tag-chile-media-relations","tag-chile-pr","tag-chile-public-relations","tag-faces-and-markets-of-prgn","tag-rumbocierto-comunicaciones","tag-valentina-giacaman"],"acf":[],"yoast_head":"\nChile - 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Valentina started her career as a senior financial journalist at El Mercurio newspaper in Santiago, Chile for about a decade giving her a deep knowledge of the media. Later, she transitioned to the corporate world at Penta Group (one of the main financial groups in Chile) in charge of its strategic communications department. She also served as Executive Director at Bethlehem 2000 Foundation \u2013 Chile, a position from which she reconnected with her Palestinian roots. Valentina is currently focusing on crisis communications and reputation management for corporations and high net worth individuals, as well as counsel to international companies setting up shop in Chile.","sameAs":["https:\/\/rumbocierto.cl","https:\/\/www.facebook.com\/valentina.giacaman.3","https:\/\/www.linkedin.com\/in\/valegiacaman\/","https:\/\/x.com\/https:\/\/twitter.com\/valegiacaman"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/valentinagiacaman\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2477798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2477798"}],"version-history":[{"count":6,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2477798\/revisions"}],"predecessor-version":[{"id":2477948,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2477798\/revisions\/2477948"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2477798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2477798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2477798"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2477798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}