{"id":2477077,"date":"2023-09-25T14:11:08","date_gmt":"2023-09-25T14:11:08","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2477077"},"modified":"2023-09-25T14:11:08","modified_gmt":"2023-09-25T14:11:08","slug":"client-agency-relationships","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/public-relations\/client-agency-relationships\/","title":{"rendered":"Five Steps to Manage Client-Agency Relationships"},"content":{"rendered":"

All relationships take effort, and that includes the one between client and communications agency. Considering that \u201ccommunication\u201d is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it\u2019s usually smooth sailing. Here are five tips for creating a partnership that yields results with minimum drama.<\/p>\n

\"client-agency

Photo by Christina @ wocintechchat.com<\/a> on Unsplash<\/a><\/p><\/div>\n

Know your plan<\/h2>\n

I\u2019m not talking about the ponderous strategic plans of old that became unwieldy 50-slide powerpoints. I\u2019m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. The goal is that no one from agency or client side ever has to wonder, \u201cwhat\u2019s going on this week\/month\/quarter.\u201d This is a living document, so don\u2019t forget to update prodigiously.\u00a0<\/span><\/p>\n

Talk often<\/h2>\n

Here at Landis<\/a>, we have weekly client meetings (zoom, phone) that last all of 30 minutes on a busy week. Attendance is mandatory and it\u2019s the week\u2019s opportunity to get clarification, adjust a plan in coordination with the client, brainstorm ideas, or itemize \u201cgentle reminders\u201d on due dates. It\u2019s also a time to get to know each other! Most meetings open with chatter about news items, weekend activities, or impending vacations.<\/p>\n

Don\u2019t email to death<\/h2>\n

I hate instant messaging (there I said it \u2013 sorry Slack and Teams and whatever) but the functionality is priceless. Don\u2019t email asking for the date for the next board meeting. Use the technology<\/a> we all have access to. Nothing strains a relationship more than being a bother.<\/p>\n

Set expectations and reiterate them<\/h2>\n

At the beginning of a project, clearly outline what the expected outcomes might be and how it will support the client business. Do not leave this vital information unsaid.<\/p>\n

Ask, \u201chow are we doing?\u201d<\/h2>\n

Ask clients regularly how they think the team is performing and how you might improve. Don\u2019t wait until something goes haywire.<\/p>\n

Have a tip to add to my list? Email brianne@landispr.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

All relationships take effort, and that includes the one between client and communications agency. Considering that \u201ccommunication\u201d is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it\u2019s usually smooth sailing. Here are five […]<\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1572,1272,1296,1459],"tags":[1470,1998,2266,1520,2265,1454,1488,1461],"coauthors":[1813],"class_list":["post-2477077","post","type-post","status-publish","format-standard","hentry","category-corporate-communications","category-pr-tips-trends","category-public-relations","category-reputation-management","tag-brianne-murphy-miller","tag-client-management","tag-client-agency-relationship","tag-global-public-relations","tag-landis-communications-inc-lci","tag-pr-agencies","tag-pr-strategy","tag-reputation-management"],"acf":[],"yoast_head":"\nFive Steps to Manage Client-Agency Relationships - PRGN<\/title>\n<meta name=\"description\" content=\"Client-agency relationships are key to successful communications programs. 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