{"id":2476731,"date":"2023-04-21T15:56:26","date_gmt":"2023-04-21T15:56:26","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2476731"},"modified":"2023-04-24T12:35:51","modified_gmt":"2023-04-24T12:35:51","slug":"playing-the-long-game-in-b2b-marketing","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/prgn-presents-podcasts\/playing-the-long-game-in-b2b-marketing\/","title":{"rendered":"Playing the Long Game in B2B Marketing"},"content":{"rendered":"

When you\u2019re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients\u2019 services are the product and the purchasing process is not as simple as clicking \u201cAdd to Cart\u201d nor should it be. Welcome to the B2B marketing<\/a> trenches. It\u2019s a lot of work over an extended period of time, but you\u2019re going to love it\u2026even if you never finished a game of Monopoly.\u00a0<\/span><\/p>\n

In the B2B space, it\u2019s all about building trust<\/a> and establishing your clients as thought leaders, which can be accomplished in a multitude of ways.<\/p>\n

As with any marketing strategy, the baseline should be to address the audience\u2019s pain points in ways that allow your clients to get the most value and longevity out of their efforts.<\/p><\/blockquote>\n

Your clients and their teams will need to evaluate their schedules to understand how much time they can devote to this arm of their business. It\u2019s up to us as PR professionals to strategically guide them through the process of creating cornerstone content and repurposing it in ways their audience will actually consume. This doesn\u2019t always look like landing a big TV or magazine interview. Being mindful of the platform\u2019s saturation level and capacity for your client\u2019s content is a key facet of a successful campaign and can lead to in-depth conversations with potential customers.<\/p>\n

B2B marketing content should provide unique information truthfully in spaces the audience is apt to see and use authenticity<\/a> to nurture meaningful human connections. Audiences can easily differentiate between real thought leaders and pseudo-intelligent fakers, so it\u2019s vital for your clients to articulate their perspectives online in ways that do not contradict their authentic selves. It\u2019s equally important that they speak to the various decision-maker personas in their audience who occupy a range of influential positions and encounter starkly different pain points. Your generic messaging should be collecting dust by now.<\/p>\n

In this week\u2019s episode of PRGN Presents<\/a>, Abbie Fink<\/a> and Natalie Ghidotti<\/a> discuss the foundation of developing versatile B2B content and ways to assist clients on their thought leadership journeys.<\/p>\n

Listen to find out how to help your clients with B2B marketing and get the conversation started (and keep it going) and follow the PRGN Presents podcast on your favorite listening platform for the latest news and PR tips from our network of experts.<\/p>\n