{"id":2476422,"date":"2023-02-08T17:03:56","date_gmt":"2023-02-08T17:03:56","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2476422"},"modified":"2023-02-08T17:03:56","modified_gmt":"2023-02-08T17:03:56","slug":"meaning-and-purpose-fuel-attraction-to-public-relations-jobs","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/public-relations\/meaning-and-purpose-fuel-attraction-to-public-relations-jobs\/","title":{"rendered":"Meaning and Purpose Fuel Attraction to Public Relations Jobs"},"content":{"rendered":"

Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish.<\/p>\n

The truth is that in all areas of our lives, we are searching for greater happiness and meaning. Work is no different. A recent Gallup study<\/a> found that over the past couple of years, more than half of workers were disengaged, quiet quitting, if you will. The number creeps higher among those under the age of 35.\u00a0<\/span><\/p>\n

Yikes. So, how does the public relations industry attract great talent\u2026and keep it?<\/p>\n

It\u2019s a no-brainer that attracting employees requires competitive compensation, great job descriptions, a terrific culture, and an exciting opportunity, but here are a few tips for attracting and keeping great talent that you may not have considered.<\/p><\/blockquote>\n

 <\/p>\n

1. Connect Meaning to Work<\/h2>\n

What do younger employees want? They want work that makes a difference in the world. The good news for the public relations and communication industry is that we specialize in what matters. We help people, organizations, and companies connect with their audiences. As senior leaders, we understand how important great communication is; however, in the hustle and bustle of a young colleague\u2019s day, are we doing enough to connect why we do what we do and what affect it has on our communities, our society, our families, and our friends?<\/p>\n

It is incumbent upon senior communication leaders to connect the dots for less seasoned colleagues. Sometimes it\u2019s tough to see how creating a media list is changing the world.<\/p>\n

2. Highlight Influence<\/h2>\n

As our traditional leaders fail in leading, increasingly our society is turning to businesses and non-governmental organizations fill the leadership vacuum. That means that no longer are we dependent on elected officials for societal change, people are turning to businesses and, specifically, their employers to drive the change that they seek.<\/p>\n

\"\"

Photo by Clark Tibbs<\/a> on Unsplash<\/a><\/p><\/div>\n

This massive shift started before Covid-19 but was accelerated throughout the pandemic. If companies and organizations are tasked with societal shifts, guess who drives these initiatives \u2013 sometimes it\u2019s operational departments, but often it\u2019s communication departments.\u00a0<\/span><\/p>\n

This trend is compounded by the withering of the media landscape. Again, this presents an incredible opportunity to shape narratives about important issues and, frankly, shape our communities. We need to shout this from the rooftops.\u00a0<\/span><\/p>\n

3. Offer Growth and Opportunity<\/h2>\n

Newly minted and seasoned employees alike want to be able to grow in their public relations jobs. At a big agency, the path is clear; at smaller agencies and in corporate communication roles, it\u2019s less so. For some, growing means title advancement, but for others, it\u2019s about learning.\u00a0<\/span><\/p>\n

We must focus on the learning opportunities that public relations jobs offer. Employees in the public relations industry can have 100 careers because we have the opportunity to be mini experts in so many different industries without ever leaving their current employer. In addition, the communications industry is constantly changing<\/a>, requiring renewed focus on learning. Just look at ChatGPT and Bard, which promise or threaten to upend the way we communicate.\u00a0<\/span><\/p>\n

It\u2019s not just enough to communicate what the opportunities are, but senior leaders in public relations must communicate how staff gets from where they are now to where they want to be. What are the skills they need? How can the firm or company help upskill employees?\u00a0<\/span><\/p>\n

4. Reward Achievement<\/h2>\n

Employees want to work where their contributions are recognized and acknowledged \u2013 it is an old saw that good bosses give credit and take blame. We know that bosses\/owners get credit naturally (and probably tangibly) when their business succeeds. It is important to recognize and reward employees who produce the good work product that drives the success of the business.<\/p>\n

Additionally, explicitly recognizing when employees display an \u201centrepreneurial spirit\u201d contributes to their interest in seeing the overall business succeed.<\/p><\/blockquote>\n

 <\/p>\n

5. Curate an Enviable Work Environment<\/h2>\n

Employees want their working conditions to be fair and, perhaps more difficult when it comes to public relations jobs, predictable. Obviously, every employee expects to be treated fairly and no employee wants to be subject to unreasonable demands or emotional outbursts. Unfortunately, too often employees fail to speak up when they have issues with their work environment and may simply look for a new job.\u00a0<\/span><\/p>\n

Managers must be proactive to ensure that employees enjoy coming to work \u2013 even if it is work. That means managers should be checking in with their reports at least weekly and executives should be checking in quarterly with all employees.\u00a0<\/span><\/p>\n

6. Drive a Culture of Excellence<\/h2>\n

We have a saying in our household that superstars don\u2019t like mediocre players and mediocre players don\u2019t like superstars. I don\u2019t think this needs much explanation. If it\u2019s excellence you want (and I think we all do), you cannot tolerate mediocrity within your organization. This might seem counterintuitive when everyone has worked so hard to please employees over the past year. I promise you that any superstar employee doesn\u2019t want to be surrounded by people who won\u2019t sharpen their skills. Iron sharpens iron.\u00a0<\/span><\/p>\n

As business leaders struggle to keep up with the economic whiplash of the past year when we couldn\u2019t hire fast enough to considering layoffs, these tried and true practices will only strengthen your organizations and prepare them to flourish in more stable economic times.<\/p>","protected":false},"excerpt":{"rendered":"

Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish. The truth is that in all areas of our lives, we are searching for greater happiness and […]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1572,2005,1566,1272,1296],"tags":[],"coauthors":[1816],"class_list":["post-2476422","post","type-post","status-publish","format-standard","hentry","category-corporate-communications","category-employer-branding","category-gen-z","category-pr-tips-trends","category-public-relations"],"acf":[],"yoast_head":"\nMeaning and Purpose Fuel Attraction to Public Relations Jobs - PRGN<\/title>\n<meta name=\"description\" content=\"Public Relations jobs often seem hard to fill. 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