{"id":2476386,"date":"2023-02-07T14:20:45","date_gmt":"2023-02-07T14:20:45","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2476386"},"modified":"2023-02-07T15:16:50","modified_gmt":"2023-02-07T15:16:50","slug":"redes-sociales-personales-herramientas-para-el-posicionamiento-corporativo","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/blog-espanol\/redes-sociales-personales-herramientas-para-el-posicionamiento-corporativo\/","title":{"rendered":"Redes Sociales personales: herramientas para el posicionamiento corporativo"},"content":{"rendered":"<p><span data-contrast=\"none\">El liderazgo en redes sociales es la herramienta que implica el uso de las cuentas personales de ejecutivos, celebridades y otras figuras influyentes para colaborar con el posicionamiento de una marca y transmitir los mensajes de una compa\u00f1\u00eda a sus diferentes p\u00fablicos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Estas cuentas colaboran con un posicionamiento positivo de la marca, atraen potenciales clientes y logran establecer relaciones con otros actores con intereses similares. As\u00ed, los l\u00edderes transforman sus espacios virtuales personales en un nuevo canal de comunicaci\u00f3n para la compa\u00f1\u00eda, permitiendo comunicarse directamente con su audiencia de forma m\u00e1s cercana.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Su utilizaci\u00f3n ofrece adem\u00e1s otros beneficios, permite un di\u00e1logo efectivo entre la organizaci\u00f3n y sus stakeholders promoviendo conversaciones m\u00e1s abiertas y honestas, y hasta podr\u00eda pensarse que ofrece una forma complementaria de promoci\u00f3n que no involucra costosas campa\u00f1as publicitarias.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Sin embargo, si bien aprovechar las redes personales de los l\u00edderes puede ser una forma efectiva de aumentar la visibilidad de la marca, existen potenciales inconvenientes en el uso de esta herramienta.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Para evitarlos es crucial tener en cuenta que:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Debe analizarse y definir previamente el tipo de mensajes que ser\u00e1n compartidos desde esos espacios y el lugar que se busca para el posicionamiento de la organizaci\u00f3n y de la persona que compartir\u00e1 el contenido.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Si bien un l\u00edder corporativo puede hablar de las bondades de los productos de su compa\u00f1\u00eda ser\u00eda extra\u00f1o utilizar esas redes para compartir actualizaciones de productos, promociones, o brindar atenci\u00f3n al cliente por ejemplo. Las redes sociales de los referentes de una compa\u00f1\u00eda deben ser cuidadas y servir como un canal que comparta informaci\u00f3n -ya sea propia o de otros- asociada al prop\u00f3sito de la organizaci\u00f3n, a los pilares que hacen que esa compa\u00f1\u00eda sea lo que es y a lo que la representa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Sus perfiles pasar\u00e1n a ser p\u00fablicos, con lo cual millones de personas tendr\u00e1n acceso a sus publicaciones corporativas, pero tambi\u00e9n a los contenidos personales, los que, con buen criterio, deber\u00edan estar en l\u00ednea con los valores de la compa\u00f1\u00eda.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">De esta forma, con todos los detalles cubiertos y el referente alineado con la estrategia, la utilizaci\u00f3n de sus redes propias puede ampliar el alcance y profundidad de la conversaci\u00f3n. Es lo que muchos buscamos como meta cercana para un crecimiento exitoso del posicionamiento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Con la llegada de los nuevos medios, la industria de las Relaciones P\u00fablicas tuvo que atravesar un proceso de aprendizaje y adaptaci\u00f3n para comenzar a sacar provecho de las ventajas que el nuevo mundo ofrec\u00eda. Estos espacios representan una oportunidad de tocar a los diferentes p\u00fablicos de forma directa y aut\u00e9ntica, siempre y cuando as\u00ed se plantee su utilizaci\u00f3n.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360,&quot;469777462&quot;:[1095],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El liderazgo en redes sociales es la herramienta que implica el uso de las cuentas personales de ejecutivos, celebridades y otras figuras influyentes para colaborar con el posicionamiento de una marca y transmitir los mensajes de una compa\u00f1\u00eda a sus diferentes p\u00fablicos.\u00a0 Estas cuentas colaboran con un posicionamiento positivo de la marca, atraen potenciales clientes [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2011],"tags":[],"coauthors":[1814],"class_list":["post-2476386","post","type-post","status-publish","format-standard","hentry","category-blog-espanol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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