{"id":2475605,"date":"2022-06-13T10:45:45","date_gmt":"2022-06-13T10:45:45","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2475605"},"modified":"2022-06-13T10:47:39","modified_gmt":"2022-06-13T10:47:39","slug":"how-companies-should-prepare-for-a-successful-ces-2023","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/how-companies-should-prepare-for-a-successful-ces-2023\/","title":{"rendered":"How Companies Should Prepare – and Why Start Now – for A Successful CES 2023"},"content":{"rendered":"

Believe it or not, it\u2019s time to start thinking about your company\u2019s plans for CES 2023.\u00a0<\/span><\/p>\n

Primed for a big comeback this year, the show is taking place in Las Vegas, Nevada, USA Jan. 5-8, 2023, with Media Days Jan. 3-4. CES is the most influential tech event in the world<\/a>, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry\u2019s most relevant issues.\u00a0<\/span><\/p>\n

And of course, it\u2019s become one of the most important shows for the technology industry in the world.<\/p>\n

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast.<\/p>\n

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Setting up CES Venue (photo credit: CTA)<\/p><\/div>\n

So, what do you need to start doing now to make sure next year\u2019s CES is a PR success for your company?\u00a0<\/span><\/strong><\/p>\n

Here are our top six suggestions:<\/p>\n

1. Look back at CES\u2019s past<\/h2>\n

If your company participated in CES before Covid-19, reflecting on how the show went for your company can go a long way to making your effort in 2023 even better. Start by gathering your planning team and reviewing: what worked; what didn\u2019t work; what could we do better; what logistical problems did we face; what can we add; and what should we stop doing?<\/p>\n

2. Secure your spot<\/h2>\n

Even with the added space of a new exhibit hall added in the past couple of years, CES exhibit space can fill up fast. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media.<\/p>\n

So, if you haven\u2019t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. From indoor and outdoor exhibits to set packages, the CTA team can help you develop a custom solution.\u00a0<\/span><\/p>\n

You may also want to talk now to CTA about meeting space, sponsorship opportunities, speaker proposal submissions and other special events you want to exploit during CES.\u00a0<\/span><\/p>\n

Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms. These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. We strongly recommend booking these facilities through CTA, as \u201coutboarding\u201d \u2013 trying to book a space for unsanctioned events during CES offsite \u2013 can get you banned from future CES events.<\/p>\n

You can sign up to be notified when registration for the show opens here<\/a>, and it\u2019s never too early to think about booking your flights and hotel accommodations.<\/p>\n

3. Produce a plan and update your partners<\/h2>\n

Next up, once you\u2019ve secured your space, it\u2019s time to start working on defining your objectives and key messaging for CES 2023. Start with questions like: what\u2019s our news; what products or technologies will we launch or showcase; do we have enough hard news for a press conference; what customers and\/or partners might want to participate with us; and what can we do to ensure we stand out in the crowd?<\/p>\n

Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows.<\/p>\n

4. Build your exhibit<\/h2>\n

With your objectives and messaging defined, now\u2019s the time to meet with your exhibit team. Depending on booth size, this should begin several months prior to the show to prevent premium rush charges \u2026 and minimize your stress.<\/p>\n

From initial concept to installation on the show floor, your exhibit house team can assist you with showcasing your company\u2019s image, brand and products in the best way possible, and help your company shine amongst the thousands of other exhibiting companies at CES.<\/p>\n

5. Assess and update your outreach list<\/h2>\n

You can have an amazing booth and the most creative CES event invitation, but that won\u2019t mean anything if the invite doesn\u2019t get to the right people to drive them to your event or booth.\u00a0<\/span><\/p>\n

Having a presence at CES is a big investment, so it\u2019s important to have your team start cleaning up and expanding your prospect list now, so you\u2019re not reaching out to the wrong people or scrambling right before the show. Try setting a goal to have your final, vetted prospect list complete by October 1. This will enable your team to focus on promotion and execution for the last two months prior to the show.<\/p>\n

6. Research speaking opportunities<\/h2>\n

The CES content team receives a significant number of submissions each year for limited speaking slots. According to the CTA, the best submissions demonstrate how the speaker is a catalyst for innovation and change, and an influencer in the industry.\u00a0<\/span><\/p>\n

The CES content team makes selections based on the following criteria:\u00a0<\/span><\/p>\n