{"id":2474292,"date":"2021-10-18T13:54:32","date_gmt":"2021-10-18T13:54:32","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/?p=2474292"},"modified":"2022-08-24T09:39:51","modified_gmt":"2022-08-24T09:39:51","slug":"companies-ngos-pr-agencies-creating-the-perfect-alliance-for-impactful-collaboration","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/companies-ngos-pr-agencies-creating-the-perfect-alliance-for-impactful-collaboration\/","title":{"rendered":"Companies-NGOs-PR Agencies \u2013 Creating the Perfect Alliance for Impactful Collaboration"},"content":{"rendered":"<p>Choosing the right NGO for a brand\u2019s meaningful social project is <a href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/media-relations\/five-plus-one-tips-to-connect-a-brand-with-the-right-ngos\/\" target=\"_blank\" rel=\"noopener\">a very important step<\/a> \u2013 the first of many. The hard work continues by building and developing a long-term and sustainable relationship.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2474295 size-large\" src=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/10\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-1024x683.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/10\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-1024x683.jpg 1024w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/10\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-300x200.jpg 300w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/10\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-768x512.jpg 768w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/10\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-1536x1024.jpg 1536w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/10\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-2048x1366.jpg 2048w, https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/10\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-1568x1046.jpg 1568w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>For a deeper dive into the matter \u2013 and to get an authentic glimpse of the NGOs\u2019 perspective \u2013 we have interviewed one of our long-standing NGO partners, <strong>Andreea Furtuna, Program Director at Romanian Red Cross<\/strong>, with over 15 years of experience in the field. Below is a selection of Andreea\u2019s key ideas and thoughts on how to best work with NGOs. Expect frank, open and helpful content.<\/p>\n<p>The key takeaway of the interview is that companies, NGOs, and PR agencies all must work together to accomplish a common purpose: improving the life of people who need it. This is what holds us together.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Of course, to achieve this is not always easy, and challenges usually appear in the process, but with openness, good will, mutual respect, diplomacy, and a lot of patience things move towards the right direction. Also, in this formula, PR agencies play a vital mitigation role, especially in tough times.<span class=\"Apple-converted-space\">\u00a0 <\/span>And finally, the personal relationships and chemistry between representatives of the three sides involved are paramount to great and successful projects.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Here are the key recommendations from Andreea for companies, NGOs, and the agencies on how things could work smoothly between them.<\/p>\n<p><strong>Tips for companies and brands:<\/strong><\/p>\n<ul>\n<li><strong>Be open to align your CSR policies, often established internationally, to the local realities and needs.<\/strong> And the entity who knows this the best is your partner NGO, so ask for their advice and trust their expertise. Of course, we will respect your CSR strategy and we will adapt to your communication pillars, but our focus remains the beneficiaries. Together we can find solutions to the community\u2019s needs.<\/li>\n<li><strong>Think about what other resources you can put at an NGO\u2019s disposal<\/strong>, besides the financial ones \u2013 e.g., specific knowledge on a topic, logistics, networking. They are all very valuable.<\/li>\n<li>The NGOs have limited resources and sometimes the advertising and PR requirements exceed our capabilities. Suggestion: <strong>take into consideration extra resources for communication and media exposure<\/strong> in addition to the actual budget for social projects. Invite your PR agency to work closely together with your in-house PR team and the NGO press officer and make sure to maximize the exposure \u2013 with benefits for both the company and the NGO. But please keep a balance between the budget for the cause and for advertising.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li><strong>Planning is very important<\/strong>, especially for the NGOs which often have an extended presence with subsidiaries in several regions and many people involved. We will do our best to implement last-minute projects, but sometimes it won\u2019t be possible, and we count on your understanding and adaptability. It is best to establish together a budget and a calendar at the end of the year for the following year to ensure continuity and allocate sufficient resources.<\/li>\n<li><strong>Let\u2019s do valuable social projects throughout the year, not only in December.<\/strong> We know it is a special period when we all feel generous and an urge to help, but the beneficiaries need our help and involvement all year round. So, we count on your on-going commitment.<\/li>\n<li><strong>Volunteering activities are not teambuilding exercises.<\/strong> Companies should allow their employees to get involved in the charity projects and give a helping hand with no preferential treatment (no fancy lunch, no diplomas for everyone at the end). It happens way too often that NGOs are expected to create special events for the sponsor\u2019s employees with insignificant or almost zero impact for the beneficiaries. With all good will, if an NGO can improve the experience and feel good of a company\u2019s employees, they will surely do it. But when the set-up does not allow that, the organizers should focus on the priority: doing good for the beneficiaries.<\/li>\n<\/ul>\n<p><strong>Tips for NGOs:<\/strong><\/p>\n<ul>\n<li>If your mission is <strong>clear<\/strong> and communicated in a <strong>transparent<\/strong> way, things will go smoother with brands and agencies. Complete information on your website, in your annual report and up-to-date communications on social media are a must.<\/li>\n<li>You must be mature enough to <strong>hold on to your mission<\/strong> and say no if you are asked to make compromises just to secure financial help from a company. Always <strong>keep your verticals<\/strong>!<span class=\"Apple-converted-space\">\u00a0<\/span>After all, your main stakeholders are the people who benefit from your programs.<span class=\"Apple-converted-space\">\u00a0 <\/span>Of course, the ideal situation is to be able to do good, with the support of your partners. But the reality is often far from ideal.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li><strong>Adapt, find solutions, be flexible, never stop learning!<\/strong><\/li>\n<\/ul>\n<p><strong>Tips for PR agencies:<\/strong><\/p>\n<ul>\n<li>We both know who \u201ethe client\u201d is, but we hope in sensitive situations <strong>the agency will be the NGO\u2019s ambassador<\/strong> in front of the company\u2019s representatives and spokespersons.<\/li>\n<li><strong>Be brave, take decisions, be firm and simplify the communication process.<\/strong><\/li>\n<li><strong>Keep a very open relationship with the NGO<\/strong> \u2013 let them know what is possible and what is not. Give them heads up if they don\u2019t achieve companies\u2019 expectations, make suggestions and \u2013 most importantly \u2013 listen to your partners.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li><strong>Stay well informed<\/strong> \u2013 the main criteria for working with an NGO is its proven capability to deliver the mission and have a positive impact. We often see that popular NGOs with great media presence are attractive for a public association, but always take a close look at their real activities.<\/li>\n<\/ul>\n<p>At the end of any cooperation project, all actors involved must feel the positive value of their partnership. But the beneficiaries must be the real winners.<\/p>","protected":false},"excerpt":{"rendered":"<p>Choosing the right NGO for a brand\u2019s meaningful social project is a very important step \u2013 the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter \u2013 and to get an authentic glimpse of the NGOs\u2019 perspective \u2013 we have interviewed [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1572,1496,2005,1272,1296,1459],"tags":[1555,1500,1673,1488,1268,1461,1598],"coauthors":[1798],"class_list":["post-2474292","post","type-post","status-publish","format-standard","hentry","category-corporate-communications","category-corporate-social-responsibility","category-employer-branding","category-pr-tips-trends","category-public-relations","category-reputation-management","tag-corporate-reputation","tag-corporate-social-responsibility","tag-free-communication","tag-pr-strategy","tag-public-relations","tag-reputation-management","tag-working-with-ngos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Companies-NGOs-PR Agencies \u2013 Creating the Perfect Alliance for Impactful Collaboration - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/companies-ngos-pr-agencies-creating-the-perfect-alliance-for-impactful-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companies-NGOs-PR Agencies \u2013 Creating the Perfect Alliance for Impactful Collaboration - PRGN\" \/>\n<meta property=\"og:description\" content=\"Choosing the right NGO for a brand\u2019s meaningful social project is a very important step \u2013 the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter \u2013 and to get an authentic glimpse of the NGOs\u2019 perspective \u2013 we have interviewed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/companies-ngos-pr-agencies-creating-the-perfect-alliance-for-impactful-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-18T13:54:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T09:39:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/10\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Alexandra Dinita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Dinita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Alexandra Dinita\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/companies-ngos-pr-agencies-creating-the-perfect-alliance-for-impactful-collaboration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/companies-ngos-pr-agencies-creating-the-perfect-alliance-for-impactful-collaboration\\\/\"},\"author\":{\"name\":\"Alexandra Dinita\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/bc16cd73f365a16bbd670e5177d0d5a0\"},\"headline\":\"Companies-NGOs-PR Agencies \u2013 Creating the Perfect Alliance for Impactful Collaboration\",\"datePublished\":\"2021-10-18T13:54:32+00:00\",\"dateModified\":\"2022-08-24T09:39:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/companies-ngos-pr-agencies-creating-the-perfect-alliance-for-impactful-collaboration\\\/\"},\"wordCount\":934,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/companies-ngos-pr-agencies-creating-the-perfect-alliance-for-impactful-collaboration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/2021.10.18.NGOs_Andreea-Fortuna_Free-Communication-1-1024x683.jpg\",\"keywords\":[\"corporate reputation\",\"Corporate Social Responsibility\",\"Free Communication\",\"PR Strategy\",\"public relations\",\"reputation management\",\"Working with NGOs\"],\"articleSection\":[\"Corporate Communications\",\"Corporate Social Responsibility\",\"Employer Branding\",\"PR Tips &amp; 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With a degree in architecture and urbanism, Alexandra has chosen to take challenges of the communications field more than 20 years ago. With an extensive experience in PR &amp; marketing, she has coordinated integrated communication services for large international brands and companies in challenging industries as healthcare, aviation, finance &amp; insurance, automotive, retail, construction. Alexandra also holds a degree in Executive MBA from ASSEBUSS\/Kennesaw State University Program. 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