Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers.<\/p>\n
Clubhouse is an iOS-only app that allows users to listen to, participate in and curate \u201cclub rooms\u201d where they can discuss any topic in the world. Discussions are often long-form and off-the-cuff. Think of club room conversations as \u201cinteractive podcasts.\u201d This type of unfiltered content is a significant departure from the polished feeds you\u2019ll find on Instagram and TikTok.<\/p>\n
The social media platform broke headlines when it grew from 3.5 million downloads on Feb. 1, 2021 to 8.1 million by Feb. 16, 2021, in just 15 days! The company\u00a0is currently valued at $1 billion, up from $100 million in May 2020. Clubhouse\u2019s exponential growth indicates longevity, making it a worthwhile investment to learn the app\u2019s ins and outs.<\/p>\n
Although you can amass followers on the platform, one of Clubhouse\u2019s key attributes is that follower count does not change how the platform functions for different users. Therefore, it\u2019s an excellent tool for small businesses, agencies and freelancers with less name recognition than major corporations. Individuals can share big ideas and meet other industry professionals regardless of how many followers they have.<\/p>\n
Clubhouse\u2019s \u201ceven playing field\u201d approach means there\u2019s a low barrier to garner attention. The only thing you need to secure is an invite to join the platform.<\/p>\n
Clubhouse is also desirable because the audio-only setup allows participation in club room conversations without concern for appearance. You could feasibly participate in a discussion while wearing pajamas and eating ice cream in bed. No one will ever know!<\/p>\n
The low entry barriers, audio-only format and lack of emphasis on followers mean the users with the best ideas will shine brightest. As an expert in your field, you can exploit your industry knowledge to secure new business opportunities, expand your network and more.<\/p>\n
Currently, the most popular use of Clubhouse is listening to conversations featuring celebrities and public figures. Instead of getting wrapped up in the Hollywood of it all, consider why Clubhouse became so popular in the first place: it\u2019s a bona fide replacement for the authentic social interaction we lost during Covid-19. Unless you\u2019re a celebrity, you\u2019ll want to maintain an approachable persona on the platform. Position yourself as someone with whom other users feel comfortable interacting.<\/p>\n
Like TikTok, Instagram and Facebook before it, harnessing Clubhouse\u2019s powerful potential as a marketing tool can be daunting. Even in its early days, though, a few key tactics for leveraging the platform have emerged:<\/p>\n
Network<\/strong><\/p>\n Spend some time each week participating in industry-specific club rooms. Ask questions and don\u2019t be afraid to speak up and help others solve marketing dilemmas. After each discussion, connect with users that you found interesting or spoke with directly.<\/p>\n Build your client base<\/strong><\/p>\n After you have a feel for the platform, show off your extensive industry knowledge by leading your own discussions. Try to make your club rooms interactive and allow plenty of audience participation. As always, connect with other users after the conversation ends and offer future assistance with business needs.<\/p>\n