{"id":2473467,"date":"2021-04-19T00:00:00","date_gmt":"2021-04-19T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/side-parts-and-sippy-cups-speaking-the-language-of-millennial-moms\/"},"modified":"2024-10-24T13:27:19","modified_gmt":"2024-10-24T13:27:19","slug":"side-parts-and-sippy-cups-speaking-the-language-of-millennial-moms","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/side-parts-and-sippy-cups-speaking-the-language-of-millennial-moms\/","title":{"rendered":"Side Parts and Sippy Cups: Speaking the Language of Millennial Moms"},"content":{"rendered":"

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes<\/a>. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment with this powerful demographic.<\/p>\n

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 <\/p>\n

Whether you\u2019re developing an ad campaign for a client or drafting internal communications for a mostly millennial workforce, read on for how to truly capture millennial moms\u2019 attention and speak their language.<\/p>\n

Embrace diversity in different forms<\/h3>\n

Many millennials either grew up in or currently partake in non-tradition family structures. In fact, only 16% of families resemble nuclear households today (Millennial Marketing<\/a>).\u00a0 <\/span>In order to capture millennials\u2019 attention and accurately reflect their lived experiences, it\u2019s important to feature single moms and dads, co-parenting set ups, blended families and more in your communications.<\/p>\n

The millennial generation also includes a much larger percentage of racial minorities than previous generations (Brookings<\/a>). It\u2019s always a good idea to include cultural diversity in your marketing materials, now more so than ever.<\/p>\n

Meet them on mobile<\/h3>\n

Millennial moms are busy! Reach them where they already are\u2014on their mobile devices.<\/p>\n

Make sure your website is responsive to mobile phones and iPads so it\u2019s easy for moms on the go to browse and shop.<\/p>\n

It\u2019s also highly important for your brand to have a presence on social media, particularly on Instagram and Facebook. Millennials are drawn to beautiful photos and well-curated content, so take some time to develop your feed and really make your brand\u2019s story pop.<\/p>\n

Everyday we\u2019re hustling<\/h3>\n

Many millennial moms simultaneously parent and hold full-time jobs. Mother.ly found<\/a> that 73% of millennial moms work either part- or full-time. Be sure to reflect this major cultural shift in your marketing language and images. It\u2019s also important to note that being a parent is often only one part of the millennial mom\u2019s identity.<\/p>\n

The best course of action is to show appreciation for all types of mothers\u2014those that parent full-time, those that work long hours and every parenting style in between. Millennials appreciate brands that understand and support their hustle.<\/p>\n

Simplify to sell<\/h3>\n

With the constant rotation of parenting, work and social obligations, millennial moms need simplicity to keep their lives running smoothly. It\u2019s in every brand\u2019s best interest to make e-commerce flow as simply as possible and to minimize clicks.<\/p>\n

When working to reach millennials moms, “ease\u201d and \u201cconvenience” are two keywords to keep in mind. If you have a convoluted purchasing process, or one that does not work seamlessly on a mobile device, you risk losing the interest of moms on the go.<\/p>\n

Don’t ignore video\u00a0<\/span><\/h3>\n

Even though Gen Z is the TikTok generation, don\u2019t forget that millennials grew up with the advent of the Internet and early social media platforms like YouTube. They still value video content, especially when it’s humorous or informative.<\/p>\n

If you have already established your brand on Instagram, consider making a few promotional reels. Don\u2019t shy away from engaging with social media influencers to help you develop video content, either. Influencer marketing is expected to be worth $13.8 billion in 2021, says Influencer Marketing Hub<\/a>, and these social media and video editing specialists can be instrumental in reaching millennial moms. Many influencers themselves fit into the demographic!<\/p>\n

At the end of the day, reaching millennial moms means widening your view of the modern-day family and reflecting an array of lifestyle choices in your (mainly digital) marketing collateral. Millennial moms respect brands with strong values, great social media presence and an excellent product. Deliver on these fronts, and you\u2019ll find success with millennial moms.<\/p>","protected":false},"excerpt":{"rendered":"

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure […]<\/p>\n","protected":false},"author":53,"featured_media":2473468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1565,1566,1581,1272,1296,1265],"tags":[1258,1517,1654,1472,1644,1655,1656,1460,1488,1645,1280],"coauthors":[1856],"class_list":["post-2473467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-communications","category-gen-z","category-online-pr","category-pr-tips-trends","category-public-relations","category-social-media-marketing","tag-brand-awareness","tag-content-marketing-strategies","tag-gen-z","tag-influencer-marketing","tag-lauren-reed","tag-millennial-marketing","tag-millennials","tag-online-reputation","tag-pr-strategy","tag-reed-public-relations","tag-social-media"],"acf":[],"yoast_head":"\nSide Parts and Sippy Cups: Speaking the Language of Millennial Moms - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/side-parts-and-sippy-cups-speaking-the-language-of-millennial-moms\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Side Parts and Sippy Cups: Speaking the Language of Millennial Moms - PRGN\" \/>\n<meta property=\"og:description\" content=\"Millennial moms are more than their skinny jeans. 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When Lauren quit her job as a senior director at a national PR and marketing agency, she jumped without a net. There was no next job lined up. No lucrative book deal signed. No beach villa in St. Tropez waiting for her new life as a trophy wife. Lauren didn\u2019t need any of that. She had faith in herself. Faith that she would stick the landing. No safety net or parachute needed. Within a few weeks \u2013 yes, weeks \u2013 she\u2019d started REED Public Relations and had a roster of amazing clients. Just like that, the agency was well on its way to making a lasting impact on the Nashville PR scene. Industry accolades back up Lauren as a rising star. She earned her Accreditation in Public Relations (APR) designation in 2010 and is a member of the Entrepreneurs\u2019 Organization, Women Presidents\u2019 Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award, which recognizes the top young PR professional in the Nashville market. Most recently, Lauren was named to the Nashville Business Journal\u2019s 40 Under 40, and its Most Admired CEO list in 2018, 2019, 2020, 2021 and 2022. REED PR has also been named one of the Business Journal\u2019s Best Places to Work, and Lauren has been named to Nashville Post's In Charge List in 2021, 2022 an 2023. Even with all of her awards and the tremendous work she has done, she still says one of her greatest professional accomplishments was creating REED PR\u2019s Be The Good program, which reserves a portion of the agency\u2019s revenue to provide travel grants to individuals who want to do volunteer or mission work at home or abroad.","sameAs":["http:\/\/www.reedpublicrelations.com","https:\/\/www.linkedin.com\/in\/lauren-reed-apr-9151183"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/laurenreed\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473467"}],"version-history":[{"count":2,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473467\/revisions"}],"predecessor-version":[{"id":2478773,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473467\/revisions\/2478773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media\/2473468"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473467"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}