{"id":2473458,"date":"2021-03-16T00:00:00","date_gmt":"2021-03-16T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/how-to-find-micro-influencers-that-match-your-brand\/"},"modified":"2021-10-05T13:14:16","modified_gmt":"2021-10-05T13:14:16","slug":"how-to-find-micro-influencers-that-match-your-brand","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/how-to-find-micro-influencers-that-match-your-brand\/","title":{"rendered":"How to Find Micro-Influencers That Match Your Brand"},"content":{"rendered":"<p>Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social media personality with a small (1k \u2013 50k) but highly engaged following. Every follower is part of a community and has chosen to be there. Followers are either highly interested in the topic the micro-influencer covers or strongly invested in the influencer\u2019s life. Compare this to celebrity influencers with 1MM+ followers\u2014the influencer-follower connection isn\u2019t as strong.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2468125 size-large\" src=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/03\/2021.03.15_REED-micro-influencers-1024x718.jpg\" alt=\"selecting the right micro-influencer for your brand\" width=\"1024\" height=\"718\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Micro-influencers can cover niche topics (for example, see <a href=\"https:\/\/www.instagram.com\/jesskidding_\/?hl=en\" target=\"_blank\" rel=\"noopener\">@jesskidding<\/a> for Disney-focused content and a pastel aesthetic or <a href=\"https:\/\/www.instagram.com\/amillionlittlepages\/?hl=en\" target=\"_blank\" rel=\"noopener\">@amillionlittlepages<\/a> for endless book recommendations and reviews). They can also be regular people sharing a glimpse of their daily lives. Micro-influencers are cost-effective due to their smaller followings, but most importantly, they\u2019re often easy to work with and willing to share content that suits both parties.<\/p>\n<p>Guaranteed engagement, authentic content and trust amongst followers make micro-influencers an excellent choice for brand partnerships. So, how do you go about choosing the right micro-influencer for your brand?<\/p>\n<p>Hashtags are the best method for influencer discovery. Start with general queries. For example, if you\u2019re a Nashville restaurant looking for a micro-influencer to dine in and post about your food, start with #nashville. You can refine your search from there\u2014for example, try #nashvillefood, #nashvillefoodie, #nashvilleeats, #nashvilledinner. Scroll through the populated images and develop a list of potential micro-influencers for your partnership.<\/p>\n<p>Once you\u2019ve found a few prospective micro-influencers, peruse their feed posts to discover others with similar interests. Scroll through comments and look for accounts that interact with your micro-influencer often. Influencers build real friendships on the platform, so by paying attention to the conversations occurring in the comments section, you\u2019ll likely find additional micro-influencers that are good fits for your brand.<\/p>\n<p>Once you\u2019ve developed a list of micro-influencers with 10-15 options, consider the following criteria to find your perfect partnership.<\/p>\n<h3>Does the influencer\u2019s authentic voice match your brand\u2019s voice?<\/h3>\n<p>Start by reviewing your website and marketing collateral. Do you employ a casual, conversational tone, or are your marketing materials drowning in jargon? Do you select formal language or use a specific dialect?<\/p>\n<p>Make sure the micro-influencer you partner with is comfortable using the style of language your brand employs. This is critical to ensure posts about your organization or product are a natural fit on the feed. Content that\u2019s overtly \u201csales-y\u201d leads to minimal engagement.<\/p>\n<h3>Does the influencer\u2019s aesthetic match your brand\u2019s aesthetic?<\/h3>\n<p>You can pull directly from your brand standards to determine your organization\u2019s aesthetic. Do you use punchy, in-your-face colors and graphics? Or do you stick with a neutral palette? Influencers spend a lot of time and energy curating their feed\u2019s aesthetic. You won\u2019t have much luck asking an influencer who posts all black-and-white images to promote your brightly colored product.<\/p>\n<h3>Does the influencer\u2019s following reach your target demographic?<\/h3>\n<p>Once you\u2019ve narrowed the field to your top five, take a look at the micro-influencers\u2019 followings. Read comments on feed posts to get a sense of who\u2019s following along and why.<\/p>\n<p>The micro-influencer\u2019s age can be a good indicator of the type of follower he or she attracts. It will also help to review previous brand partnerships and the types of products this individual has successfully promoted.<\/p>\n<p>Many industry leaders have predicted micro-influencers to be the top marketing trend for 2021. Stay ahead of the curve and diversify your influencer partnerships sooner rather than later. Don\u2019t be surprised when your partnerships yield double or triple the expected dividends!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.\u00a0 With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":2473459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1565,1566,1581,1272,1296,1556,1265],"tags":[1517,1582,1472,1644,1449,1460,1645,1280],"coauthors":[],"class_list":["post-2473458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-communications","category-gen-z","category-online-pr","category-pr-tips-trends","category-public-relations","category-social-media-management","category-social-media-marketing","tag-content-marketing-strategies","tag-digital-pr","tag-influencer-marketing","tag-lauren-reed","tag-micro-influencers","tag-online-reputation","tag-reed-public-relations","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find Micro-Influencers That Match Your Brand - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/how-to-find-micro-influencers-that-match-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Micro-Influencers That Match Your Brand - PRGN\" \/>\n<meta property=\"og:description\" content=\"Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.\u00a0 With each passing year, influencer trends shift dramatically, too. 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When Lauren quit her job as a senior director at a national PR and marketing agency, she jumped without a net. There was no next job lined up. No lucrative book deal signed. No beach villa in St. Tropez waiting for her new life as a trophy wife. Lauren didn\u2019t need any of that. She had faith in herself. Faith that she would stick the landing. No safety net or parachute needed. Within a few weeks \u2013 yes, weeks \u2013 she\u2019d started REED Public Relations and had a roster of amazing clients. Just like that, the agency was well on its way to making a lasting impact on the Nashville PR scene. Industry accolades back up Lauren as a rising star. She earned her Accreditation in Public Relations (APR) designation in 2010 and is a member of the Entrepreneurs\u2019 Organization, Women Presidents\u2019 Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award, which recognizes the top young PR professional in the Nashville market. Most recently, Lauren was named to the Nashville Business Journal\u2019s 40 Under 40, and its Most Admired CEO list in 2018, 2019, 2020, 2021 and 2022. REED PR has also been named one of the Business Journal\u2019s Best Places to Work, and Lauren has been named to Nashville Post's In Charge List in 2021, 2022 an 2023. Even with all of her awards and the tremendous work she has done, she still says one of her greatest professional accomplishments was creating REED PR\u2019s Be The Good program, which reserves a portion of the agency\u2019s revenue to provide travel grants to individuals who want to do volunteer or mission work at home or abroad.","sameAs":["http:\/\/www.reedpublicrelations.com","https:\/\/www.linkedin.com\/in\/lauren-reed-apr-9151183"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/laurenreed\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473458"}],"version-history":[{"count":1,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473458\/revisions"}],"predecessor-version":[{"id":2473952,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473458\/revisions\/2473952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media\/2473459"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473458"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}