{"id":2473426,"date":"2020-09-28T00:00:00","date_gmt":"2020-09-28T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/six-tips-how-seo-can-power-your-new-business-strategy\/"},"modified":"2021-10-05T13:52:18","modified_gmt":"2021-10-05T13:52:18","slug":"six-tips-how-seo-can-power-your-new-business-strategy","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/six-tips-how-seo-can-power-your-new-business-strategy\/","title":{"rendered":"Six Tips: How SEO Can Power Your New Business Strategy"},"content":{"rendered":"

I\u2019m often asked, \u201cHow do you generate new business leads?\u201d There\u2019s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO).<\/p>\n

Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30 years in business this October. For probably the past 15 years, at least 50% (yup, 50%) of our new business leads come through organic search (and mostly through Google, which still dominates search).\u00a0<\/span><\/p>\n

Did you know that organic search results are 8.5 times more likely to be clicked on than paid search results?<\/p>\n

We\u2019re not a large agency (we\u2019re about 10 people) and our inbound leads average about 1 a day. Of those, I\u2019d say 30% are legitimate leads that seem like a good fit for our firm; and of those 30%, about half will make it to the proposal stage. We are lucky to win about 50% of the prospects for which we create proposals. So if you do the math, that translates to at least 1-2 client wins a month \u2013 more than enough to keep our business going strong.<\/p>\n

So, what\u2019s the secret sauce? Beyond keywords, which are critical, how do you leverage SEO for your business development efforts? Google will never tell the public exactly how they grade businesses for search (and they keep changing their algorithm all the time), but there are a number of tried and true practices that will help. And, we\u2019ve got one great idea of what to look for in the future as well.<\/p>\n

Here are six handy \u2013 and easy to implement \u2013 tips:<\/p>\n

1. Content, content, content<\/strong><\/p>\n

It\u2019s a proven fact that creating and refreshing content on your website is one of the best ways to rank higher in a Google organic search. We add new content to our site daily \u2013 yes, daily. It might be bragging about a new client, showcasing a great media placement for our clients, writing a new blog entry or more. Make sure you include quality backlinks, which also help search rankings. But also provide new content regularly \u2013 that translates to a higher score with Google.<\/p>\n

2. Leverage your blog<\/strong><\/p>\n

Your blog is the easiest way to create new content. Write about what you know \u2013 your own business – which, as it turns out, happens to be a lot. Not only does this help your search results, but it also establishes you and your business as industry thought leaders. Again, don\u2019t forget the legitimate backlinks and also include \u201cRelated Articles\u201d at the end of your blog to help boost your Google standing<\/p>\n

3. Be social<\/strong><\/p>\n

Your social channels can be another great source for content and can capture potential prospects looking for your business. But don\u2019t make the mistake of \u201cstand alone social.\u201d Add your social buttons and content to your website \u2013 and conversely, make sure your social channels are re-directing readers\/viewers back to your website.<\/p>\n

4. Claim and Maximize Your Google My Business Listing<\/strong><\/p>\n

Here\u2019s a dirty little secret: Playing to Google\u2019s own strengths will help your organic search. You definitely want to claim your Google My Business listing and then ensure it\u2019s fully-functioning with all your relevant information. Why? Those listings provide the information for the \u201cpop-ups\u201d that appear locally for searches \u2013 and they are also another part of the mix that Google uses in general to rate your business. With a good Google My Business listing, your chances of coming up higher in the local results increase.<\/p>\n

5.\u00a0Get Reviewed<\/strong><\/p>\n

Do reviews help search results? According to Leverage Marketing, \u201cThe short answer is yes. Google reviews do help improve search rankings and overall SEO results. While there are a lot of factors involved with search rankings, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority.\u201d So make sure you proactively ask your customers and clients to review you, especially on Google.<\/p>\n

6.\u00a0The Future for SEO?<\/strong><\/p>\n

The future for SEO should be music to a PR pro\u2019s ears. Why? It\u2019s all about storytelling. According to the Search Engine Journal, \u201cSEO is transforming. Understanding the user will be key to success. Getting them to stay on the page and explore the website will be the challenge. The interconnectivity of SEO, technology, human behavior, media, machine and mindset will change the game of SEO and online marketing. SEO professionals are now required to become storytellers and professional marketers that not only can develop a search strategy, but can also communicate and sell a brand online. The digital message must meet the user\u2019s mindset and intent \u2013 and deliver what the searcher is seeking while building brand awareness in the long term. The future of SEO is in understanding the user\u2019s intent and the deeper layers of wants and desires that drive behaviors.\u201d<\/p>\n

With these 6 tips for better search results, you\u2019ll be well on your way to embracing the flood of new business prospects coming your way.<\/p>\n

 <\/p>\n

Related articles:<\/strong><\/p>\n

Do Google Reviews Help Search Rankings (from Leverage Marketing)<\/a><\/p>\n

Do I Need A Website For My Business (from Mannix Marketing)<\/a><\/p>\n

The Top 5 Reasons PR Is A MUST For SEO (from Landis Communications Inc.)<\/a><\/p>\n

The Future of SEO (from Search Engine Journal)<\/a><\/p>","protected":false},"excerpt":{"rendered":"

I\u2019m often asked, \u201cHow do you generate new business leads?\u201d There\u2019s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30 years in business this October. For probably […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1581,1272,1595,1596],"tags":[1517,1518,1582,1591,1279],"coauthors":[],"class_list":["post-2473426","post","type-post","status-publish","format-standard","hentry","category-online-pr","category-pr-tips-trends","category-prgnfuture","category-seo","tag-content-marketing-strategies","tag-david-landis","tag-digital-pr","tag-lci","tag-seo"],"acf":[],"yoast_head":"\nSix Tips: How SEO Can Power Your New Business Strategy - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/six-tips-how-seo-can-power-your-new-business-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six Tips: How SEO Can Power Your New Business Strategy - PRGN\" \/>\n<meta property=\"og:description\" content=\"I\u2019m often asked, \u201cHow do you generate new business leads?\u201d There\u2019s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). 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(LCI) in San Francisco, a longstanding sustainable marketing\/communications agency which this year celebrates 30 years in business. With more than 30 years experience in public relations, brand management, digital strategies, social media, positioning, marketing, content marketing, analyst relations, media training, crisis communications, public affairs and community relations, David Landis has lent his expertise to a variety of U.S. and Bay Area-based corporations. These include: financial institutions, real estate businesses, consumer technology businesses, insurance companies, hospitality and travel-related businesses, retailers, consumer businesses, food\/wine clients, entertainment businesses, educational institutions, technology companies, broadcasters, fashion businesses, media, cultural institutions, sports organizations and non-profit organizations. Among the prestigious clients Mr. Landis has counseled over the years are: UCSF, Stanford Children\u2019s Hospital, Walmart, California Bank & Trust, Match.com, MetLife, Emirates Airline, Whole Foods Market, NBC Universal, Old Navy, Sony, Cold Stone Creamery, eBates, Port of San Francisco, Tiffany & Co., Pottery Barn, California Society of Anesthesiologists, Planned Parenthood, Stanford University, San Francisco Convention & Visitors Bureau, Kimpton Hotels and Restaurants, Bravo, Hilton Hotels, Gap, Levi Strauss & Co., Xerox, AAA, AT&T, Harry & David, PIER 39, San Francisco Symphony, Save the Redwoods League, KPIX-TV (San Francisco), KCBS-TV (Los Angeles), Examiner Bay to Breakers and more. Currently, Mr. Landis is a member of the Forbes San Francisco Business Council. For three years, Mr. Landis taught public relations in the MBA program at San Francisco\u2019s Golden Gate University. A recipient of numerous awards, Mr. Landis is a published writer and has been a featured speaker at numerous industry conferences, as well as a guest lecturer at Stanford University, the University of California-Berkeley, University of San Francisco and Golden Gate University. Prior to launching LCI, Mr. Landis served as PR\/Community Relations Director for KPIX TV, the San Francisco CBS affiliate. While there, he was part of a team that won the station two national Emmy Awards and a Peabody Award. Before his work in television, Mr. Landis was PR Director of the San Francisco Symphony, where he helped open San Francisco\u2019s Davies Symphony Hall. In his volunteer capacities, Mr. Landis serves on the advisory boards of Project Open Hand (serving meals to people with life threatening diseases) and ODC, San Francisco\u2019s modern dance company, theatre and school. He also serves on the Marketing Committees of the San Francisco Symphony and the San Francisco Ballet. Like every other PR professional, Mr. Landis studied piano in college (at Northwestern University in Chicago) and his first jobs included teaching piano to neighborhood children (at the ripe old age of 12). Mr. Landis lives in San Francisco with his husband, Sean Dowdall (General Manager at LCI) and in his spare time enjoys music, theatre, travel, hiking, skiing, hanging out with his dogs Gaston & Alphonse and partaking in the culinary delights of San Francisco. David Landis\u2019 best celebrity meeting ever? The one and only Stephen Sondheim.","sameAs":["https:\/\/landispr.com","https:\/\/www.facebook.com\/landiscommunications\/","https:\/\/www.linkedin.com\/company\/landis-communications-inc-\/","https:\/\/x.com\/LandisComm"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/davidlandis\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473426"}],"version-history":[{"count":2,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473426\/revisions"}],"predecessor-version":[{"id":2474800,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473426\/revisions\/2474800"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473426"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}