While I\u2019m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what are the main points to keep in mind, especially if aviation was not your primary industry focus in past years?<\/p>\n
Love the topic:<\/strong> Dive deep into the terminology:<\/strong> Limit your responsibility:<\/strong> Be prepared for crises:<\/strong> For somebody who is fascinated by aviation, it is a dream to work for an aviation company. There is nothing more satisfying than when personal interests meet professional challenges. And if it\u2019s well paid, it\u2019s almost perfect. The same applies here \u2013 so if you are one of these aviation nerds, prepare for better times. I think we will see a comeback of global air travel and a new need for responsible and professional communication in that field.<\/p>","protected":false},"excerpt":{"rendered":" While I\u2019m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a professional communications mode. This is when communications agencies can step in. But what […]<\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1547,1272,1296],"tags":[1552,1483,1454,1488,1268,1461],"coauthors":[],"class_list":["post-2473397","post","type-post","status-publish","format-standard","hentry","category-coronavirus","category-pr-tips-trends","category-public-relations","tag-aviation","tag-communications","tag-pr-agencies","tag-pr-strategy","tag-public-relations","tag-reputation-management"],"acf":[],"yoast_head":"\n
\nThe aviation industry is full of aviation nerds and people who truly love all aspects of flying. So, if you have serious apprehension about the aviation industry, such as environmental concerns or a fear of flying, you should find another client. This will be apparent to your client, and you won\u2019t perform well as an aviation advocate.<\/p>\n
\nLike every industry, aviation has its own language. If you\u2019re not familiar with this language, insiders will immediately sense that you are new to the industry. If you are serious about breaking into the aviation industry, familiarize yourself with this language, starting with things like the aviation alphabet (alpha, bravo, charlie, delta, echo \u2026).
\nContrary to other industries, much of aviation basic knowledge is common sense among broader parts of society. It becomes obvious quite quickly that you are not an aviation expert, if you do not even know which airliner they call a \u201cJumbo Jet\u201d or which is the home country of Lufthansa. And if you think that \u201cConcorde\u201d is nothing but a French vegetable soup, your time will be better spent in another industry.<\/p>\n
\nFrustrated passengers who don\u2019t succeed at the customer care or the call center may try to find the PR agency and try to tell their stories that way. Don\u2019t let yourself be immersed into that kind of stuff as it will cost you enormous time and energy, and it won\u2019t lead you anywhere. Distance yourself from those issues; you won\u2019t get paid for this. Never answer passenger inquiries, but instead define a clear line of reporting with the client \u2013 e.g. an internal e-mail address at the client where you can forward all such messages at the end of a day in a collective e-mail.<\/p>\n
\nAirlines, airports and aircraft manufacturers face a broad variety of crises, ranging from weather and delay issues, employee and union topics, technical breakdowns and regulations to terrorism and severe accidents, and even loss of lives. And you can now add global pandemic to that list. Working as a PR pro for an aviation company is no cozy job as it can bring you into situations that you\u2019d rather not face. And if you have to explain injuries or fatalities to media and even relatives in your role as a spokesperson, it may bring you to your emotional limits. In such situations, it\u2019s more necessary than ever to listen to your inner compass: Remain committed to the truth. Act and speak as a human being to human beings. Never put business above people\u2019s lives and emotions.<\/p>\n