\u201cNo one\u2019s ever heard of us.\u201d \u201cPeople know us for the wrong reasons.\u201d \u201cI want it all.\u201d Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times.<\/p>\n
There are five specific themes that repeat themselves when it comes to public relations, marketing and social media. No one is immune to a crisis \u2013 as is so visible today \u2013 but there are five situations you can avoid or mitigate if you work with the right public relations and marketing agency.<\/p>\n
Here are the top five nightmares we\u2019ve come across in decades on the job:<\/p>\n
1. \u201cOur company is the Best Kept Secret\u201d<\/span> 2. Your Product Isn\u2019t as Good as its Marketing<\/span> 3. People Know Us for the Wrong Reason<\/span> 4. Social Media faux paus<\/span> 5. \u201cChampagne Taste on a Beer Budget\u201d<\/span> Whether your business is new or well-established, integrated communications campaigns can help eliminate or at least mitigate these common issues.<\/p>","protected":false},"excerpt":{"rendered":" \u201cNo one\u2019s ever heard of us.\u201d \u201cPeople know us for the wrong reasons.\u201d \u201cI want it all.\u201d Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times. There are five specific themes that repeat themselves when it comes to public relations, […]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272],"tags":[],"coauthors":[1865],"class_list":["post-2473395","post","type-post","status-publish","format-standard","hentry","category-pr-tips-trends"],"acf":[],"yoast_head":"\n
\nIt\u2019s amazing how many times we hear companies say this. In today\u2019s 24\/7 media-cycle world, it takes 9-10 touch points for a consumer to hear your message. Whether it\u2019s through a press release, blog, social media post, online ad, social media ad, radio spot, billboard, media interview, or word of mouth, people are overwhelmed by media. If you are not keeping up and staying in the conversation, you will be ignored or worse, forgotten. Now more than ever \u2013 out of sight truly equals out of mind.<\/p>\n
\nYou can take a horse to water, but you can\u2019t make it drink. We can create integrated public relations, marketing and social media campaigns around a product, service or organization. If the product does not match or exceed what advertising, PR, social media and marketing are saying, your campaign will fail. Your product must be as good as you say it is and does what you say it does.<\/p>\n
\nCrises happen. Whether it\u2019s an accident, disgruntled employee, financial issue or other regrettable situation, it\u2019s the thing that comes up first in a Google search of your company. The best antidote for bad publicity is good publicity. Driving down bad stories is just one-way people will know you for the right reasons.<\/p>\n
\nConsider that all posts on social media are forever. With the ever-presence of \u201cscreen shots,\u201d any post, no matter how short it lived on social media, can live on in infamy. It\u2019s hard, if not impossible, to take things back on social media. Well thought-out social media calendars provide the planning and flexibility to be relevant and remain timely.<\/p>\n
\nDon\u2019t complain when your three-month social media campaign done by a part time consultant for a fraction of what a public relations agency would charge does not work. Integrated public relations, marketing and social media campaigns are momentum building entities that need time and the right guidance to blossom. One-off projects and on again off again campaigns simply don\u2019t work. Commit to an ongoing campaign to gauge results.<\/p>\n