{"id":2473382,"date":"2020-03-09T00:00:00","date_gmt":"2020-03-09T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/three-common-social-media-mistakes-and-how-to-avoid-them\/"},"modified":"2021-10-05T14:00:01","modified_gmt":"2021-10-05T14:00:01","slug":"three-common-social-media-mistakes-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/","title":{"rendered":"Three Common Social Media Mistakes \u2013 and How to Avoid Them"},"content":{"rendered":"

As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they\u2019re doing, why they\u2019re doing it, and how it\u2019s performing.<\/p>\n

Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them.<\/p>\n

    \n
  1. \n
      \n
    1. Having too many channels<\/strong>Facebook, Instagram, LinkedIn, Twitter, YouTube. Most consider those to be the standard, \u201cmust have\u201d social media channels.\n

      As we know, there are always new contenders \u2013 Snapchat, TikTok \u2013 some of which last, some of which disappear overnight. And others are important for focused audiences (Pinterest).<\/p>\n

      But if you are not doing a good job with creating and sharing quality content on a regular basis \u2013 and you\u2019re overwhelmed by the number of channels \u2013 what does it matter which channels you have set up?<\/p>\n

      Solution:<\/strong>
      \nTake a commonsense approach and work with the channels that matter to your audience. If you\u2019re a B2B company, then LinkedIn is important. If you\u2019re a consumer brand, Instagram is a must-have.<\/p>\n

      While it\u2019s always a good idea to \u201creserve\u201d channels under your organization\u2019s name so no one else can take them, you don\u2019t need to focus on them if you think you don\u2019t have the time to do it right.<\/p>\n

      You\u2019re better off with one outstanding channel than five that are out of date. We all know that expression, \u201cJack of all trades, master of none.\u201d Don\u2019t let that be your social media approach.<\/li>\n

    2. Lack of content strategy<\/strong>
      \nJust as you (hopefully) reserve personal content for Facebook and professional content for LinkedIn, you should take a similar approach for your organization\u2019s social content.Sharing the same type of content the same way on all channels may confuse \u2013 or lose – your audience.<\/p>\n

      Solution:<\/strong>
      \nConsider the attributes of each channel: Instagram is a visual platform; Twitter works really well for events and things as they happen in real time, LinkedIn = work, etc.
      \nBuild a distinct content strategy for each. But that\u2019s not to say you can’t overlap on a couple of channels where it makes sense.<\/p>\n

      For example, a B2B business may focus on LinkedIn and Twitter for its company news (media coverage, announcements, blog post links, trade shows), while they support their employer brand and recruitment by pushing out culture content on Instagram and Facebook.<\/p>\n

      By thinking through who you need to reach with which messages, then creating content that aligns with the audiences and channels, you can build a more streamlined and effective social strategy.<\/li>\n

    3. Not measuring engagement and impact<\/strong>
      \nLet\u2019s say that a member of your leadership team thinks it\u2019s important for you to post your industry\u2019s top news on Twitter a couple of times a week. You \u2013 or someone from your team \u2013 spends time researching it, getting approvals, posting it. But to what end?It may be difficult \u2013 risky even \u2013 to tell your boss or a client that their social media strategy isn\u2019t the best. But given the analytics available, there\u2019s no need to tell them \u2013 just show them.<\/p>\n

      Solution:<\/strong>
      \nThe analytics available for each channel clearly show what\u2019s resonating and what isn\u2019t. If no one is sharing or commenting, it\u2019s a clear indicator that a specific type of content isn\u2019t working.<\/p>\n

      Don\u2019t just focus on the negative \u2013 look at what is generating engagement and use that as a guide to shape your content going forward. Be sure to think through what it is about high-performing posts that is generating interest. Is it because it contains a great photo? Is it tied to a topic everyone\u2019s talking about? Does it connect to an event that attracts a lot of attendees?<\/p>\n

      Defining what resonates is a critical factor in shaping a social media roadmap.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      By spending some time on big picture thinking around social media, you can develop a strategy that is more engaging, meaningful, efficient and with a greater, measurable impact.<\/p>","protected":false},"excerpt":{"rendered":"

      As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they\u2019re doing, why they\u2019re doing it, and how it\u2019s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. Having […]<\/p>\n","protected":false},"author":88,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272,1265],"tags":[],"coauthors":[],"class_list":["post-2473382","post","type-post","status-publish","format-standard","hentry","category-pr-tips-trends","category-social-media-marketing"],"acf":[],"yoast_head":"\nThree Common Social Media Mistakes \u2013 and How to Avoid Them - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Common Social Media Mistakes \u2013 and How to Avoid Them - PRGN\" \/>\n<meta property=\"og:description\" content=\"As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they\u2019re doing, why they\u2019re doing it, and how it\u2019s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. Having […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-09T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T14:00:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hilary Allard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hallard\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hilary Allard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Hilary Allard\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/three-common-social-media-mistakes-and-how-to-avoid-them\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/three-common-social-media-mistakes-and-how-to-avoid-them\\\/\"},\"author\":{\"name\":\"Hilary Allard\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/f62abd9bcdc0984584b7b46467cc223d\"},\"headline\":\"Three Common Social Media Mistakes \u2013 and How to Avoid Them\",\"datePublished\":\"2020-03-09T00:00:00+00:00\",\"dateModified\":\"2021-10-05T14:00:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/three-common-social-media-mistakes-and-how-to-avoid-them\\\/\"},\"wordCount\":682,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"articleSection\":[\"PR Tips & Trends\",\"Social Media Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/three-common-social-media-mistakes-and-how-to-avoid-them\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/three-common-social-media-mistakes-and-how-to-avoid-them\\\/\",\"name\":\"Three Common Social Media Mistakes \u2013 and How to Avoid Them - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\"},\"datePublished\":\"2020-03-09T00:00:00+00:00\",\"dateModified\":\"2021-10-05T14:00:01+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/three-common-social-media-mistakes-and-how-to-avoid-them\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"name\":\"PRGN\",\"description\":\"The World's Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/f62abd9bcdc0984584b7b46467cc223d\",\"name\":\"Hilary Allard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Hilary-Allard_Castle-150x150.jpeg9d5f7ff8c95fe49f030029fe302b9847\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Hilary-Allard_Castle-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Hilary-Allard_Castle-150x150.jpeg\",\"caption\":\"Hilary Allard\"},\"description\":\"Hilary Allard is the Executive Vice President at The Castle Group, a Boston-based certified woman-owned agency providing public relations, event management, social media and crisis communications services to clients, with particular expertise in financial and professional services, education, healthcare, consumer and nonprofits. In addition to directing strategy for a number of accounts, Hilary manages PR team operations and is immersed in agency business development and marketing. She is a frequent speaker on social media best practices to business associations.\",\"sameAs\":[\"https:\\\/\\\/www.thecastlegrp.com\",\"https:\\\/\\\/x.com\\\/@hallard\"],\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/es_es\\\/author\\\/hilaryallard\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Three Common Social Media Mistakes \u2013 and How to Avoid Them - PRGN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/","og_locale":"es_ES","og_type":"article","og_title":"Three Common Social Media Mistakes \u2013 and How to Avoid Them - PRGN","og_description":"As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they\u2019re doing, why they\u2019re doing it, and how it\u2019s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. Having […]","og_url":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/","og_site_name":"PRGN","article_published_time":"2020-03-09T00:00:00+00:00","article_modified_time":"2021-10-05T14:00:01+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","type":"image\/jpeg"}],"author":"Hilary Allard","twitter_card":"summary_large_image","twitter_creator":"@hallard","twitter_misc":{"Escrito por":"Hilary Allard","Tiempo de lectura":"3 minutos","Written by":"Hilary Allard"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/#article","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/"},"author":{"name":"Hilary Allard","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/f62abd9bcdc0984584b7b46467cc223d"},"headline":"Three Common Social Media Mistakes \u2013 and How to Avoid Them","datePublished":"2020-03-09T00:00:00+00:00","dateModified":"2021-10-05T14:00:01+00:00","mainEntityOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/"},"wordCount":682,"commentCount":0,"publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"articleSection":["PR Tips & Trends","Social Media Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/","url":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/","name":"Three Common Social Media Mistakes \u2013 and How to Avoid Them - PRGN","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/#website"},"datePublished":"2020-03-09T00:00:00+00:00","dateModified":"2021-10-05T14:00:01+00:00","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/three-common-social-media-mistakes-and-how-to-avoid-them\/"]}]},{"@type":"WebSite","@id":"https:\/\/prgn.cullencommunications.ie\/#website","url":"https:\/\/prgn.cullencommunications.ie\/","name":"PRGN","description":"The World's Local Agency","publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.cullencommunications.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.cullencommunications.ie\/#organization","name":"PRGN","url":"https:\/\/prgn.cullencommunications.ie\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/f62abd9bcdc0984584b7b46467cc223d","name":"Hilary Allard","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2020\/03\/Hilary-Allard_Castle-150x150.jpeg9d5f7ff8c95fe49f030029fe302b9847","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2020\/03\/Hilary-Allard_Castle-150x150.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2020\/03\/Hilary-Allard_Castle-150x150.jpeg","caption":"Hilary Allard"},"description":"Hilary Allard is the Executive Vice President at The Castle Group, a Boston-based certified woman-owned agency providing public relations, event management, social media and crisis communications services to clients, with particular expertise in financial and professional services, education, healthcare, consumer and nonprofits. In addition to directing strategy for a number of accounts, Hilary manages PR team operations and is immersed in agency business development and marketing. She is a frequent speaker on social media best practices to business associations.","sameAs":["https:\/\/www.thecastlegrp.com","https:\/\/x.com\/@hallard"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/hilaryallard\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473382"}],"version-history":[{"count":1,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473382\/revisions"}],"predecessor-version":[{"id":2473999,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473382\/revisions\/2473999"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473382"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}