{"id":2473375,"date":"2020-01-20T00:00:00","date_gmt":"2020-01-20T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\/"},"modified":"2021-10-05T14:09:31","modified_gmt":"2021-10-05T14:09:31","slug":"best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\/","title":{"rendered":"\u201cBest Of\u201d Lists: How to gain notoriety for your business in 4 easy steps"},"content":{"rendered":"

In public relations, we\u2019re always working hard for our clients to get them noticed on lists that decry \u201cThe Top This\u201d or \u201cBest Of That.\u201d And yet, like the proverbial shoemaker\u2019s kids, we might not always do it so well for ourselves.<\/p>\n

What\u2019s a great PR agency (or any business) to do? Well, here are four easy tips to help you get you started:<\/p>\n

    \n
  1. \n
      \n
    1. Identify the places that will help your business\u2019s reputation<\/strong>
      \nThere are many opportunities to increase your own agency\u2019s \u2013 or business\u2019s \u2013 own brand awareness. But do your research in advance. Identify the trade publications that run these types of lists (for public relations agencies, these include such outlets as Ragan\u2019s, PR Week, PR News, The Holmes Report, O\u2019Dwyers, AdWeek, Ad Age, the Public Relations Society of America (local chapter) and others).Your local business media outlet (such as our own San Francisco Business Times and other Business Journals publications) are prime suspects as well.<\/p>\n

      The local metropolitan magazine, such as New York Magazine, also tends to publish lists of this nature, as does The Observer (nationally and internationally).<\/p>\n

      In addition, there are new online outlets to mine, including Clutch, Feedspot, TopPRAgencies.com, DesignRush, UpCity, Expertise, The Manifest, 10BestPR and GrowthList. And don\u2019t forget other business publications such as Fast Company, Forbes, Bloomberg, Entrepreneur, Search Engine Journal and Digiday.<\/li>\n

    2. Think Outside the \u201cList\u201d box<\/strong>
      \nYes, it\u2019s easy to remember when business publications do their annual \u201cBest PR Agencies\u201d lists. But some cities (like ours) no longer do that list for PR due to an inability to verify fiscal numbers. So, think outside the box and think about other areas where your business excels, such as:<\/p>\n
        \n
      • Best Company Blog<\/li>\n
      • Best Digital Agencies<\/li>\n
      • Best Family-Owned Business<\/li>\n
      • Best Female Employee<\/li>\n
      • Best Female-Owned Business<\/li>\n
      • Best LGBT-owned Business<\/li>\n
      • Best Places To Work<\/li>\n
      • Best Social Media Agencies<\/li>\n
      • Best Young Employee<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. Join the new business panels in your city<\/strong>
          \nBusiness publications like Forbes and the Business Journals in each market are getting smart these days. In order to expand their own readership and reach, they are creating \u201cbusiness councils\u201d in each market \u2013 these are councils made up of business professionals who can offer advice, provide networking, write content and in general help create a positive business climate in each market.These councils generally require a membership fee (so the business publication also makes money), but then allow members to create content for the business publication\u2019s community platform. Writing about your industry gives your agency \u2013 or business \u2013 credibility and awareness, as you can rightfully claim that you write for those publications. It also achieves many of the same thought leadership goals as when you\u2019re included in a \u201cBest Of\u201d list.<\/li>\n
        2. SEO, SEO, SEO<\/strong>
          \nIf your goal is to be included in top results when people are searching for your market\u2019s best agency or business, your best bet is still the simplest (and yet the hardest): search engine optimization. Where do most businesses now go to search for a business partner? Online. If you type in \u201cpublic relations\u201d (or your type of business) and the name of your city or market \u2013 and your agency or business doesn\u2019t appear on the first page, you\u2019ve got work to do. How do you improve your rankings in search? Through daily, refreshed new content on your site, backlinks to credible sources and helpful business advice through your own blog.<\/li>\n<\/ol>\n

          Following these four easy steps can help your agency \u2013 or any business in general \u2013 get those \u201cshoemaker shoes\u201d that will fit your business perfectly to be \u201cone of the best.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

          In public relations, we\u2019re always working hard for our clients to get them noticed on lists that decry \u201cThe Top This\u201d or \u201cBest Of That.\u201d And yet, like the proverbial shoemaker\u2019s kids, we might not always do it so well for ourselves. What\u2019s a great PR agency (or any business) to do? Well, here are […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272],"tags":[],"coauthors":[],"class_list":["post-2473375","post","type-post","status-publish","format-standard","hentry","category-pr-tips-trends"],"acf":[],"yoast_head":"\n\u201cBest Of\u201d Lists: How to gain notoriety for your business in 4 easy steps - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cBest Of\u201d Lists: How to gain notoriety for your business in 4 easy steps - PRGN\" \/>\n<meta property=\"og:description\" content=\"In public relations, we\u2019re always working hard for our clients to get them noticed on lists that decry \u201cThe Top This\u201d or \u201cBest Of That.\u201d And yet, like the proverbial shoemaker\u2019s kids, we might not always do it so well for ourselves. What\u2019s a great PR agency (or any business) to do? Well, here are […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/landiscommunications\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-20T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T14:09:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Landis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LandisComm\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Landis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"David Landis\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\\\/\"},\"author\":{\"name\":\"David Landis\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/3151568a8c69b91a85f309fb91362079\"},\"headline\":\"\u201cBest Of\u201d Lists: How to gain notoriety for your business in 4 easy steps\",\"datePublished\":\"2020-01-20T00:00:00+00:00\",\"dateModified\":\"2021-10-05T14:09:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\\\/\"},\"wordCount\":617,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"articleSection\":[\"PR Tips & Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/best-of-lists-how-to-gain-notoriety-for-your-business-in-4-easy-steps\\\/\",\"name\":\"\u201cBest Of\u201d Lists: How to gain notoriety for your business in 4 easy steps - 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(LCI) in San Francisco, a longstanding sustainable marketing\\\/communications agency which this year celebrates 30 years in business. With more than 30 years experience in public relations, brand management, digital strategies, social media, positioning, marketing, content marketing, analyst relations, media training, crisis communications, public affairs and community relations, David Landis has lent his expertise to a variety of U.S. and Bay Area-based corporations. These include: financial institutions, real estate businesses, consumer technology businesses, insurance companies, hospitality and travel-related businesses, retailers, consumer businesses, food\\\/wine clients, entertainment businesses, educational institutions, technology companies, broadcasters, fashion businesses, media, cultural institutions, sports organizations and non-profit organizations. 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A recipient of numerous awards, Mr. Landis is a published writer and has been a featured speaker at numerous industry conferences, as well as a guest lecturer at Stanford University, the University of California-Berkeley, University of San Francisco and Golden Gate University. Prior to launching LCI, Mr. Landis served as PR\\\/Community Relations Director for KPIX TV, the San Francisco CBS affiliate. While there, he was part of a team that won the station two national Emmy Awards and a Peabody Award. Before his work in television, Mr. Landis was PR Director of the San Francisco Symphony, where he helped open San Francisco\u2019s Davies Symphony Hall. In his volunteer capacities, Mr. Landis serves on the advisory boards of Project Open Hand (serving meals to people with life threatening diseases) and ODC, San Francisco\u2019s modern dance company, theatre and school. He also serves on the Marketing Committees of the San Francisco Symphony and the San Francisco Ballet. 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(LCI) in San Francisco, a longstanding sustainable marketing\/communications agency which this year celebrates 30 years in business. With more than 30 years experience in public relations, brand management, digital strategies, social media, positioning, marketing, content marketing, analyst relations, media training, crisis communications, public affairs and community relations, David Landis has lent his expertise to a variety of U.S. and Bay Area-based corporations. These include: financial institutions, real estate businesses, consumer technology businesses, insurance companies, hospitality and travel-related businesses, retailers, consumer businesses, food\/wine clients, entertainment businesses, educational institutions, technology companies, broadcasters, fashion businesses, media, cultural institutions, sports organizations and non-profit organizations. Among the prestigious clients Mr. Landis has counseled over the years are: UCSF, Stanford Children\u2019s Hospital, Walmart, California Bank & Trust, Match.com, MetLife, Emirates Airline, Whole Foods Market, NBC Universal, Old Navy, Sony, Cold Stone Creamery, eBates, Port of San Francisco, Tiffany & Co., Pottery Barn, California Society of Anesthesiologists, Planned Parenthood, Stanford University, San Francisco Convention & Visitors Bureau, Kimpton Hotels and Restaurants, Bravo, Hilton Hotels, Gap, Levi Strauss & Co., Xerox, AAA, AT&T, Harry & David, PIER 39, San Francisco Symphony, Save the Redwoods League, KPIX-TV (San Francisco), KCBS-TV (Los Angeles), Examiner Bay to Breakers and more. Currently, Mr. Landis is a member of the Forbes San Francisco Business Council. For three years, Mr. Landis taught public relations in the MBA program at San Francisco\u2019s Golden Gate University. A recipient of numerous awards, Mr. Landis is a published writer and has been a featured speaker at numerous industry conferences, as well as a guest lecturer at Stanford University, the University of California-Berkeley, University of San Francisco and Golden Gate University. Prior to launching LCI, Mr. Landis served as PR\/Community Relations Director for KPIX TV, the San Francisco CBS affiliate. While there, he was part of a team that won the station two national Emmy Awards and a Peabody Award. Before his work in television, Mr. Landis was PR Director of the San Francisco Symphony, where he helped open San Francisco\u2019s Davies Symphony Hall. In his volunteer capacities, Mr. Landis serves on the advisory boards of Project Open Hand (serving meals to people with life threatening diseases) and ODC, San Francisco\u2019s modern dance company, theatre and school. He also serves on the Marketing Committees of the San Francisco Symphony and the San Francisco Ballet. Like every other PR professional, Mr. Landis studied piano in college (at Northwestern University in Chicago) and his first jobs included teaching piano to neighborhood children (at the ripe old age of 12). Mr. Landis lives in San Francisco with his husband, Sean Dowdall (General Manager at LCI) and in his spare time enjoys music, theatre, travel, hiking, skiing, hanging out with his dogs Gaston & Alphonse and partaking in the culinary delights of San Francisco. David Landis\u2019 best celebrity meeting ever? The one and only Stephen Sondheim.","sameAs":["https:\/\/landispr.com","https:\/\/www.facebook.com\/landiscommunications\/","https:\/\/www.linkedin.com\/company\/landis-communications-inc-\/","https:\/\/x.com\/LandisComm"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/davidlandis\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473375"}],"version-history":[{"count":1,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473375\/revisions"}],"predecessor-version":[{"id":2474016,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473375\/revisions\/2474016"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473375"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}