{"id":2473373,"date":"2019-12-30T00:00:00","date_gmt":"2019-12-30T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr\/"},"modified":"2021-10-05T14:11:21","modified_gmt":"2021-10-05T14:11:21","slug":"pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr\/","title":{"rendered":"PR Predictions for 2020 \u2013 looking into the crystal ball of PR"},"content":{"rendered":"<p><em>It\u2019s that time of year again: as 2019 comes to a close, we\u2019re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the <\/em><a href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/\"><em>Public Relations Global Network<\/em><\/a><em> for their ideas. Here\u2019s a smattering of what\u2019s in store for PR. Happy new year!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIn this election year for the US, brands will increasingly be judged by their stances on hot-button issues like candidate donations, gun control, free speech, racial and gender equity and immigration. There will be more online and physical protests \u2013 on campuses, in the workplace and by consumers. As a result, crisis communicators will be working harder to both pre-identify and plan for such crises, and to manage reputational and bottom-line risks when protests occur.\u201d \u2013 Sandy Lish, <a href=\"http:\/\/www.thecastlegrp.com\">The Castle Group,<\/a> Boston<\/p>\n<p>\u201cI think that the time of the digital (online) media may diminish, because people now read the news and opinion directly on Twitter. There will be fewer press releases and PR pros will need to use more social media instruments to interact with our publics.\u201d \u2013 Valentina Giacaman, <a href=\"http:\/\/rumbocierto.cl\/?lang=en\">RumboCierto,<\/a> Santiago de Chile<\/p>\n<p>\u201cIn 2020, the PR agency business model will keep changing from a mostly retainer-based to a more project-based model. Similar to advertisers, we will have to think more and more in campaigns rather than in traditional corporate communications structures.\u201d \u2013 Robert Bauer, <a href=\"https:\/\/accelent.at\/en\/\">accelent,<\/a> Vienna<\/p>\n<p>\u201cWith the growing upsurge of fake news, economic crisis and climate change disasters, crisis preparedness services, crisis management and media training will be in strong demand.\u201d \u2013 Boh Tiong Yap, <a href=\"http:\/\/mileage.com.sg\/\">Mileage Communications,<\/a> Singapore<\/p>\n<p>\u201cPublic relations is the driver of online reputation management services. We will continue to see substantial growth at the modern PR agencies as a result of this.\u201d \u2013 Aaron Blank, <a href=\"https:\/\/feareygroup.com\/\">The Fearey Group<\/a>, Seattle<\/p>\n<p>\u201cContinuation of a trend we have been seeing for a couple years \u2013 true public relations where engagement, authenticity and honesty are the measures of successful communications and marketing strategies.\u201d \u2013 David Wills, <a href=\"http:\/\/www.mediaprofile.com\/\">Media Profile<\/a>, Toronto<\/p>\n<p>\u201cThe public at large is becoming more sophisticated about what\u2019s true \u2013 and what\u2019s not \u2013 especially on social media platforms such as Facebook. With the US election approaching, citizens are wary and less likely to believe what they read on social media. PR professionals will therefore need to play a greater role in guiding clients and organizations to embrace critical thinking.\u201d \u2013 David Landis, <a href=\"https:\/\/landispr.com\">Landis Communications Inc.,<\/a> San Francisco<\/p>\n<p>\u201cIn 2020, building brands and companies\u2019 reputations as a relationship will be more crucial as brands are no more just an idea, but an experience. Hence, relationship management will play a bigger role in communications for two reasons. First, the growing importance of data (collection, monetization, targeting, etc.) begets a crisis of trust that only &#8220;PR&#8221; approaches can help overcome. Then, in order to escape from the GAFA (Gang of 4 tech companies) supremacy, more and more brands will put their bet on the relational dimension, based on affinity. Brands will need to reclaim the relationship with their customers, that being their only condition for survival. The good news is that PR professionals are the unrivaled experts in the art of the relationship!\u201d \u2013 Stephane Billiet, <a href=\"https:\/\/www.we-agency.fr\/?lang=en\">The We Agency,<\/a> Paris<\/p>\n<p>\u201cCommunications will need to be further customized for specific age-group platforms such as Instagram and Tik Tok. Agencies that understand that and deliver outstanding results for their clients will continue to thrive.\u201d \u2013 Scott Hanson, <a href=\"https:\/\/hmapr.com\/\">HMA Public Relations<\/a>, Phoenix<\/p>\n<p>\u201cAs the average age group for many agency owners increases, we will see more mergers and acquisitions of PR Agencies in 2020. Journalists are already writing about the upcoming surplus of home sales due to baby boomers selling their homes. We will continue to see it more and more in our industry over the next 10 years.\u201d \u2013 C.L. Conroy, <a href=\"https:\/\/www.conroymartinez.com\/\">The Conroy Martinez Group<\/a>, Miami<\/p>\n<p>\u201cWhether owned, earned or paid: the individual channels grow together, the interfaces become larger and communication must take place at all levels. Those who combine the individual sub-areas of communication under a common content strategy will be able to use the viral possibilities for themselves.\u201d \u2013 Uwe Schmidt, <a href=\"https:\/\/www.publicrelations-germany.com\/\">Industrie-Contact<\/a>, Hamburg<\/p>\n<p>\u201cIn 2020, the biggest trend in PR will be connecting people through shared experiences \u2013 not just engaging them behind a screen. Successful brands will create authentic moments that outlast a social post or media article.\u201d \u2013 Amanda Hill, <a href=\"https:\/\/www.threeboxstrategic.com\/\">Three Box Strategic Communications<\/a>, Dallas<\/p>\n<p>\u201cTrust is the foundation of sustainable businesses and is more vital to brand survival than it\u2019s ever been. To successfully build trust with the public, relevant and authentic stories are vital. I can predict, therefore that storytelling will play an even more important role in inspiring, building community and connecting people to the causes they care about.\u201d \u2013 Alessandra Malvermi, <a href=\"https:\/\/www.soundpr.it\/en\/\">Sound PR<\/a>, Milan<\/p>\n<p>\u201cI expect 2020 to be the year when brands and corporations will move towards seeking agencies that can deliver work that showcases the quality of a specialist while at the same time offer a holistic strategy to reflect the crowded, cluttered and borderless digital marketplace. This presents a great opportunity for mid-size and niche PR firms to strengthen their position and win in the marketplace.\u201d -Andy See Teong Leng, <a href=\"https:\/\/www.perspective.com.my\/\">Perspective Strategies<\/a>, Kuala Lumpur<\/p>\n<p>\u201c2020 will be the year that governments worldwide will attempt to legislate the role that social media companies play in the dissemination of fake news. Reputable PR firms have functioned as \u201cguardians of the truth\u201d for years. 2020 may be the year that social platforms like Facebook are compelled to join us in communicating truthfully and ethically.\u201d \u2013 Anne Buchanan, <a href=\"https:\/\/buchananpr.com\/\">Buchanan Public Relations<\/a>, Philadelphia<\/p>\n<p>\u201cPR has been overtaking digital for years. PR agencies have hired digital experts and merged with web agencies. But in 2020, the PR industry will question: is what we have been doing right? The power of media, power of stories and our communication skills need to be re-evaluated. Paid media and running social media: are they where we PR professionals should focus? PR professionals and our clients together will determine where PR agencies should put our strengths.\u201d \u2013 Judy Kuramata, <a href=\"http:\/\/www.integrate-com.co.jp\/en\/\">Integrate Communications<\/a>, Tokyo<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>So, there you have it: some of the best PR professionals\u2019 predictions for the coming year. Let\u2019s check back next December and see how we did. Here\u2019s to 2020!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time of year again: as 2019 comes to a close, we\u2019re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here\u2019s a smattering of what\u2019s in store for PR. Happy new [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272],"tags":[],"coauthors":[],"class_list":["post-2473373","post","type-post","status-publish","format-standard","hentry","category-pr-tips-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR Predictions for 2020 \u2013 looking into the crystal ball of PR - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR Predictions for 2020 \u2013 looking into the crystal ball of PR - PRGN\" \/>\n<meta property=\"og:description\" content=\"It\u2019s that time of year again: as 2019 comes to a close, we\u2019re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here\u2019s a smattering of what\u2019s in store for PR. Happy new [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/landiscommunications\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-30T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T14:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Landis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LandisComm\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Landis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"David Landis\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr\\\/\"},\"author\":{\"name\":\"David Landis\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/3151568a8c69b91a85f309fb91362079\"},\"headline\":\"PR Predictions for 2020 \u2013 looking into the crystal ball of PR\",\"datePublished\":\"2019-12-30T00:00:00+00:00\",\"dateModified\":\"2021-10-05T14:11:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr\\\/\"},\"wordCount\":1035,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"articleSection\":[\"PR Tips &amp; 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(LCI) in San Francisco, a longstanding sustainable marketing\\\/communications agency which this year celebrates 30 years in business. With more than 30 years experience in public relations, brand management, digital strategies, social media, positioning, marketing, content marketing, analyst relations, media training, crisis communications, public affairs and community relations, David Landis has lent his expertise to a variety of U.S. and Bay Area-based corporations. These include: financial institutions, real estate businesses, consumer technology businesses, insurance companies, hospitality and travel-related businesses, retailers, consumer businesses, food\\\/wine clients, entertainment businesses, educational institutions, technology companies, broadcasters, fashion businesses, media, cultural institutions, sports organizations and non-profit organizations. Among the prestigious clients Mr. Landis has counseled over the years are: UCSF, Stanford Children\u2019s Hospital, Walmart, California Bank &amp; Trust, Match.com, MetLife, Emirates Airline, Whole Foods Market, NBC Universal, Old Navy, Sony, Cold Stone Creamery, eBates, Port of San Francisco, Tiffany &amp; Co., Pottery Barn, California Society of Anesthesiologists, Planned Parenthood, Stanford University, San Francisco Convention &amp; Visitors Bureau, Kimpton Hotels and Restaurants, Bravo, Hilton Hotels, Gap, Levi Strauss &amp; Co., Xerox, AAA, AT&amp;T, Harry &amp; David, PIER 39, San Francisco Symphony, Save the Redwoods League, KPIX-TV (San Francisco), KCBS-TV (Los Angeles), Examiner Bay to Breakers and more. Currently, Mr. Landis is a member of the Forbes San Francisco Business Council. For three years, Mr. Landis taught public relations in the MBA program at San Francisco\u2019s Golden Gate University. A recipient of numerous awards, Mr. Landis is a published writer and has been a featured speaker at numerous industry conferences, as well as a guest lecturer at Stanford University, the University of California-Berkeley, University of San Francisco and Golden Gate University. Prior to launching LCI, Mr. Landis served as PR\\\/Community Relations Director for KPIX TV, the San Francisco CBS affiliate. While there, he was part of a team that won the station two national Emmy Awards and a Peabody Award. Before his work in television, Mr. Landis was PR Director of the San Francisco Symphony, where he helped open San Francisco\u2019s Davies Symphony Hall. In his volunteer capacities, Mr. Landis serves on the advisory boards of Project Open Hand (serving meals to people with life threatening diseases) and ODC, San Francisco\u2019s modern dance company, theatre and school. He also serves on the Marketing Committees of the San Francisco Symphony and the San Francisco Ballet. Like every other PR professional, Mr. Landis studied piano in college (at Northwestern University in Chicago) and his first jobs included teaching piano to neighborhood children (at the ripe old age of 12). Mr. Landis lives in San Francisco with his husband, Sean Dowdall (General Manager at LCI) and in his spare time enjoys music, theatre, travel, hiking, skiing, hanging out with his dogs Gaston &amp; Alphonse and partaking in the culinary delights of San Francisco. David Landis\u2019 best celebrity meeting ever? The one and only Stephen Sondheim.\",\"sameAs\":[\"https:\\\/\\\/landispr.com\",\"https:\\\/\\\/www.facebook.com\\\/landiscommunications\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/landis-communications-inc-\\\/\",\"https:\\\/\\\/x.com\\\/LandisComm\"],\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/es_es\\\/author\\\/davidlandis\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PR Predictions for 2020 \u2013 looking into the crystal ball of PR - PRGN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/pr-predictions-for-2020-looking-into-the-crystal-ball-of-pr\/","og_locale":"es_ES","og_type":"article","og_title":"PR Predictions for 2020 \u2013 looking into the crystal ball of PR - PRGN","og_description":"It\u2019s that time of year again: as 2019 comes to a close, we\u2019re all staring into that crystal ball, wondering what the future holds for public relations in 2020. 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(LCI) in San Francisco, a longstanding sustainable marketing\/communications agency which this year celebrates 30 years in business. With more than 30 years experience in public relations, brand management, digital strategies, social media, positioning, marketing, content marketing, analyst relations, media training, crisis communications, public affairs and community relations, David Landis has lent his expertise to a variety of U.S. and Bay Area-based corporations. These include: financial institutions, real estate businesses, consumer technology businesses, insurance companies, hospitality and travel-related businesses, retailers, consumer businesses, food\/wine clients, entertainment businesses, educational institutions, technology companies, broadcasters, fashion businesses, media, cultural institutions, sports organizations and non-profit organizations. Among the prestigious clients Mr. Landis has counseled over the years are: UCSF, Stanford Children\u2019s Hospital, Walmart, California Bank &amp; Trust, Match.com, MetLife, Emirates Airline, Whole Foods Market, NBC Universal, Old Navy, Sony, Cold Stone Creamery, eBates, Port of San Francisco, Tiffany &amp; Co., Pottery Barn, California Society of Anesthesiologists, Planned Parenthood, Stanford University, San Francisco Convention &amp; Visitors Bureau, Kimpton Hotels and Restaurants, Bravo, Hilton Hotels, Gap, Levi Strauss &amp; Co., Xerox, AAA, AT&amp;T, Harry &amp; David, PIER 39, San Francisco Symphony, Save the Redwoods League, KPIX-TV (San Francisco), KCBS-TV (Los Angeles), Examiner Bay to Breakers and more. Currently, Mr. Landis is a member of the Forbes San Francisco Business Council. For three years, Mr. Landis taught public relations in the MBA program at San Francisco\u2019s Golden Gate University. A recipient of numerous awards, Mr. Landis is a published writer and has been a featured speaker at numerous industry conferences, as well as a guest lecturer at Stanford University, the University of California-Berkeley, University of San Francisco and Golden Gate University. Prior to launching LCI, Mr. Landis served as PR\/Community Relations Director for KPIX TV, the San Francisco CBS affiliate. While there, he was part of a team that won the station two national Emmy Awards and a Peabody Award. Before his work in television, Mr. Landis was PR Director of the San Francisco Symphony, where he helped open San Francisco\u2019s Davies Symphony Hall. In his volunteer capacities, Mr. Landis serves on the advisory boards of Project Open Hand (serving meals to people with life threatening diseases) and ODC, San Francisco\u2019s modern dance company, theatre and school. He also serves on the Marketing Committees of the San Francisco Symphony and the San Francisco Ballet. Like every other PR professional, Mr. Landis studied piano in college (at Northwestern University in Chicago) and his first jobs included teaching piano to neighborhood children (at the ripe old age of 12). Mr. Landis lives in San Francisco with his husband, Sean Dowdall (General Manager at LCI) and in his spare time enjoys music, theatre, travel, hiking, skiing, hanging out with his dogs Gaston &amp; Alphonse and partaking in the culinary delights of San Francisco. David Landis\u2019 best celebrity meeting ever? The one and only Stephen Sondheim.","sameAs":["https:\/\/landispr.com","https:\/\/www.facebook.com\/landiscommunications\/","https:\/\/www.linkedin.com\/company\/landis-communications-inc-\/","https:\/\/x.com\/LandisComm"],"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/davidlandis\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473373"}],"version-history":[{"count":1,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473373\/revisions"}],"predecessor-version":[{"id":2474019,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473373\/revisions\/2474019"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473373"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}