{"id":2473312,"date":"2018-12-14T00:00:00","date_gmt":"2018-12-14T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/whats-in-store-for-pr-in-2019\/"},"modified":"2022-01-19T06:54:45","modified_gmt":"2022-01-19T06:54:45","slug":"whats-in-store-for-pr-in-2019","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/media-relations\/whats-in-store-for-pr-in-2019\/","title":{"rendered":"What\u2019s in store for PR in 2019?"},"content":{"rendered":"<p>It\u2019s that time of year. We\u2019re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what\u2019s in store for the field of public relations in 2019.<\/p>\n<p>I took the liberty of asking my friends and colleagues at the <a href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/\">Public Relations Global Network<\/a> about their PR predictions. With a global coverage of 50 agencies and about 1,000 communications professionals in six continents, it\u2019s a vast resource of industry knowledge and insights. Here\u2019s a smattering of answers, edited for space:<\/p>\n<p>\u201cIncrease in influencer marketing, continued merging of paid\/earned, fewer press releases, ever shorter news cycles and the fact that PR practitioners need to be \u201cjacks of all trades\u201d (media relations is just a small part of the equation)\u201d \u2013 Brianne Miller, <a href=\"https:\/\/landispr.com\/\">LCI, San Francisco<\/a><\/p>\n<p>\u201cI predict that there will be more mergers and acquisitions among PR firms globally, since our industry is still transforming.\u201d \u2013 CL Conroy, <a href=\"http:\/\/www.conroymartinez.com\">The Conroy Martinez Group, Miami<\/a><\/p>\n<p>\u201cI think next year will keep pushing us deeper and deeper into the digital world. Customers will be more demanding in terms of results, analysis and judicious evaluation. (Also), we will have to deal with the dark social media; since that is a private form of messaging, there&#8217;s no way of understanding the true reach of those stories.\u201d \u2013 Rui Elias, <a href=\"http:\/\/global-press.com\/\">Global Press, Lisbon<\/a><\/p>\n<p>\u201cThe coming year and beyond will see us increasingly working to bring people and groups with disparate agendas and goals to the table in a more productive and collaborative manner. We need to support the separation of ideas from individuals so that merits of solutions are the focus of the debate &#8211; and not personal differences.\u201d \u2013 Blake Lewis, <a href=\"http:\/\/www.threeboxstrategic.com\">Three Box Strategic Communications, Dallas<\/a><\/p>\n<p>\u201cDecreased retainer-based PR aimed at getting media coverage and increased \u201cguaranteed coverage and results,&#8221; such as paid publicity and\/or events for immediate performance. Retaining talented personnel also is a serious issue.\u201d \u2013 Judy Kuramata, <a href=\"http:\/\/www.integrate-com.co.jp\">Integrate Communications, Tokyo<\/a><\/p>\n<p>\u201cPR has to serve sales and reputation. The trend next year will continue to shift to content marketing \/paid media, since they are trackable. PR 2019 will become even more a part of content marketing strategies. Agencies that are able to combine both the PR craft and the technological skills will be very powerful and able to dominate.\u201d \u2013 Uwe Schmidt, <a href=\"http:\/\/www.publicrelations-germany.com\">Industrie-Contact, Hamburg\u00a0<\/a><\/p>\n<p>\u201cIn the US, we will see more crises fueled by social media, because of the heightened awareness of gender, race and social justice issues, and the divisiveness around those issues. More companies will be reviewing and instituting crisis communications plans that factor in the potential scenarios they face today.\u201d \u2013 Sandy Lish, <a href=\"http:\/\/www.thecastlegrp.com\">The Castle Group, Boston and Atlanta<\/a><\/p>\n<p>\u201cThe global crisis in trust will deepen in Australia during 2019. In response, we predict brand owners in the world&#8217;s 13th biggest economy will spend more on reputation management, social license and corporate social responsibility activities.&#8221; \u2013 Mark Paterson, <a href=\"http:\/\/www.curriecommunications.com.au\">Currie Communications, Melbourne<\/a><\/p>\n<p>\u201cThe trends of 2018 will continue into the coming year. \u00a0Those include the growth of content marketing and the emphasis by professional communicators to differentiate their messaging from untruths and fabrications that have become a part of everyday conversation. \u00a0\u00a0We will also see a heightened effort by the media to ensure that infringement of the First Amendment should not and will not be tolerated.\u201d \u2013 Scott Hanson, <a href=\"https:\/\/hmapr.com\">HMA PR, Phoenix<\/a><\/p>\n<p>\u201cDeepening of Client-Agency-Stakeholder relationships will be a key driver in 2019 and beyond if PR agencies are to remain relevant in the future.\u201d \u2013 Andy See Teong Leng, <a href=\"https:\/\/www.perspective.com.my\/\">Perspective Strategies, Kuala Lumpur<\/a><\/p>\n<p>\u201c2019 will be the year that progressive PR firms will fully embrace the PESO (paid, earned, shared, owned) model. We&#8217;ll stop wasting time arguing about what is, and what is not, public relations.\u201d \u2013 Anne Buchanan, <a href=\"http:\/\/www.buchananpr.com\">Buchanan Public Relations, Philadelphia<\/a><\/p>\n<p>\u201cWe will see our role further evolve into a more general reputation and overall communication survival and prevalence consultancy. \u2013 Robert Bauer, Asoluto, Vienna<\/p>\n<p>\u201cIt will be an awesome growth year for the public relations industry as PR firms continue to reinvent themselves. There will be an increased need for PR networks to do business together in the United States and across the globe. Finally, crisis communications will focus on harassment, shootings and the actions of undisciplined leaders.\u201d \u2013 Ed Stevens, <a href=\"http:\/\/www.stevensstrategic.com\">Stevens Strategic Communications, Cleveland<\/a><\/p>\n<p>\u201cClients are increasingly valuing strategic counseling to help them navigate a public opinion that puts more and more pressure on corporate entities.\u201d \u2013 Stephane Billiet, <a href=\"http:\/\/www.we-agency.fr\/?lang=en\">We Agency, Paris<\/a><\/p>\n<p>\u201cMeasurement\u00a0&amp; ROI will continue to drive decisions to hire agencies; physicality\u00a0will become less and less important and virtual reality will emerge as a prominent force; lightning fast news cycles will dominate: PR pros need to understand how and when to newsjack and be prepared for short-lived successes, or even failures; brands need to find strategies to rise above news exhaustion and focus on\u00a0positivity\u00a0and\u00a0unification; and women in leadership roles and brands with a woman\u2019s voice will be front and center.\u201d Ashley Boarman, <a href=\"https:\/\/landispr.com\/\">LCI, San Francisco <\/a><\/p>\n<p>\u201cWe must create a new cooperation model that is more measurable in terms of quantitative achievement, such as how much sales or how many leads a campaign can generate.\u201d \u2013 Joanne Chan, <a href=\"http:\/\/www.lbs-comm.com\">LBS Communications Consulting Ltd., Hong Kong<\/a><\/p>\n<p>\u201cAs always, credibility is a must in our business.\u201d \u2013 Dominique Biquard, <a href=\"http:\/\/www.identiapr.com\">Identia PR, Buenos Aires<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>It will be an evolving year.<\/strong><\/p>\n<p><em>What\u2019s your prediction for the communications industry for 2019? Leave a comment here or email me at: <\/em><a href=\"mailto:david@landispr.com\"><em>david@landispr.com<\/em><\/a><em>. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time of year. We\u2019re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what\u2019s in store for the field of public relations in 2019. I took the liberty of asking my friends and colleagues at the Public [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":2473313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1282,1270,1272,1296],"tags":[1515,1516,1517,1518,1519,1520,1472,1521,1275,1522,1523,1266,1524,1267,1268,1505],"coauthors":[1817],"class_list":["post-2473312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crisis-communications","category-media-relations","category-pr-tips-trends","category-public-relations","tag-2019-pr-predications","tag-communcations","tag-content-marketing-strategies","tag-david-landis","tag-decreased-retainer-based-pr","tag-global-public-relations","tag-influencer-marketing","tag-landis-communications-inc","tag-marketing","tag-measurement-roi","tag-paid-earned-shared-owned-model","tag-pr","tag-pr-companies","tag-prgn","tag-public-relations","tag-public-relations-global-network"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s in store for PR in 2019? - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/media-relations\/whats-in-store-for-pr-in-2019\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s in store for PR in 2019? - PRGN\" \/>\n<meta property=\"og:description\" content=\"It\u2019s that time of year. We\u2019re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what\u2019s in store for the field of public relations in 2019. 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