{"id":2473294,"date":"2018-08-31T00:00:00","date_gmt":"2018-08-31T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/four-actions-companies-must-take-before-launching-a-new-product\/"},"modified":"2021-10-05T14:45:33","modified_gmt":"2021-10-05T14:45:33","slug":"four-actions-companies-must-take-before-launching-a-new-product","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/four-actions-companies-must-take-before-launching-a-new-product\/","title":{"rendered":"Four Actions Companies Must Take Before Launching A New Product"},"content":{"rendered":"

When it comes to launching a new product or service, success isn\u2019t defined by whether or not you launch \u201con time.\u201d Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world.<\/p>\n

Here are four key things to consider before your announcement which will help reduce the risk of failure on launch day:<\/p>\n

    \n
  1. Failure to test<\/u>: Make sure you have a deep understanding of the challenge you\u2019re looking to solve. From organized focus groups to simply testing it out with friends, family and colleagues, do your homework in advance to know that your launch will achieve the goals you\u2019re expecting it to.<\/li>\n<\/ol>\n

     <\/p>\n

      \n
    1. Know your competition<\/u>: The last thing you want to be remembered for is a launch that may position your product as a \u201cme too\u201d version of that which already exists. Always offer something that\u2019s new or different, which will lessen the chance of being seen as simply following a trend.<\/li>\n<\/ol>\n

       <\/p>\n

        \n
      1. Develop a strategic plan for post-launch<\/u>: From a thoughtful evaluation of the market in which you\u2019re entering to a detailed SWOT analysis of the competition, do your homework in advance to help ensure success after launch day.<\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. Start planning now for the next launch<\/u>: Take careful note of what works and doesn\u2019t work during this launch so you \u2018ll be set up for another round of success when you launch version 2.0. Stay tuned into customer feedback in order to make any necessary adjustments the next time around.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

          When it comes to launching a new product or service, success isn\u2019t defined by whether or not you launch \u201con time.\u201d Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world. Here are four key things […]<\/p>\n","protected":false},"author":76,"featured_media":2473295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1270,1272,1296,1265],"tags":[1367,1275,1440,1268,1263],"coauthors":[],"class_list":["post-2473294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-relations","category-pr-tips-trends","category-public-relations","category-social-media-marketing","tag-advertising","tag-marketing","tag-product-launch","tag-public-relations","tag-strategy"],"acf":[],"yoast_head":"\nFour Actions Companies Must Take Before Launching A New Product - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/four-actions-companies-must-take-before-launching-a-new-product\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Actions Companies Must Take Before Launching A New Product - PRGN\" \/>\n<meta property=\"og:description\" content=\"When it comes to launching a new product or service, success isn\u2019t defined by whether or not you launch \u201con time.\u201d Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating your news to the world. Here are four key things […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/four-actions-companies-must-take-before-launching-a-new-product\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-31T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T14:45:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/board-marketing-strategy-6229-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PRGN Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRGN Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"PRGN Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/four-actions-companies-must-take-before-launching-a-new-product\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/four-actions-companies-must-take-before-launching-a-new-product\\\/\"},\"author\":{\"name\":\"PRGN Admin\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\"},\"headline\":\"Four Actions Companies Must Take Before Launching A New Product\",\"datePublished\":\"2018-08-31T00:00:00+00:00\",\"dateModified\":\"2021-10-05T14:45:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/four-actions-companies-must-take-before-launching-a-new-product\\\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/four-actions-companies-must-take-before-launching-a-new-product\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/board-marketing-strategy-6229-scaled.jpg\",\"keywords\":[\"Advertising\",\"Marketing\",\"product launch\",\"public relations\",\"Strategy\"],\"articleSection\":[\"Media Relations\",\"PR Tips & Trends\",\"Public Relations\",\"Social Media Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/four-actions-companies-must-take-before-launching-a-new-product\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/four-actions-companies-must-take-before-launching-a-new-product\\\/\",\"name\":\"Four Actions Companies Must Take Before Launching A New Product - 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