{"id":2473254,"date":"2018-05-14T00:00:00","date_gmt":"2018-05-14T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/the-right-measurements-to-determine-a-successful-pr-campaign\/"},"modified":"2021-10-06T05:06:45","modified_gmt":"2021-10-06T05:06:45","slug":"the-right-measurements-to-determine-a-successful-pr-campaign","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/the-right-measurements-to-determine-a-successful-pr-campaign\/","title":{"rendered":"The Right Measurements to Determine a Successful PR Campaign"},"content":{"rendered":"

When clients hire a public relations agency<\/a> to develop a PR campaign<\/strong>, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know that the story was free of errors and that the right message was communicated, but both clients and the public relations industry have grown accustomed to measuring the success of a PR campaign<\/strong> by placements and impressions alone.<\/p>\n

Yet how many people remember the campaign after two or three days? The fact is, without timely sustained action and continued loyalty work, audience interest will quickly fade. And while many companies believe that they can handle retention on their own, the best way to truly maintain this forward momentum is through an annual contract with a PR agency<\/a>.<\/p>\n

That\u2019s why I believe the way to measure the success of a PR campaign<\/strong> cannot continue to be based solely on the number of placements and publications. Although those factors undoubtedly matter, the true success of a PR campaign<\/strong> should also be measured by the contacts and relationships that are made, and how they serve the company in the medium term, as well as the long term.<\/p>\n

For example, a successful PR campaign<\/strong> should build a relationship of trust that leads to loyal customers or business contacts, or establishes the company as a reliable and permanent source for future alliances with the media. It\u2019s also important to remind our clients that they only get one chance to make a first impression, and that is where our consultancy and advice can be invaluable.<\/p>\n

Unfortunately, clients rarely consider all of this when budgeting for their PR campaigns<\/strong> and reviewing our fees. That is why, as PR agencies<\/a>, we must continue to educate our clients about what the final objectives are, and what they are really worth.<\/p>","protected":false},"excerpt":{"rendered":"

When clients hire a public relations agency to develop a PR campaign, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know that the story was free of errors […]<\/p>\n","protected":false},"author":76,"featured_media":2473255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272,1296],"tags":[1463,1464,1465],"coauthors":[],"class_list":["post-2473254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tips-trends","category-public-relations","tag-measuring-success","tag-successful-pr","tag-successful-public-relations"],"acf":[],"yoast_head":"\nThe Right Measurements to Determine a Successful PR Campaign - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/the-right-measurements-to-determine-a-successful-pr-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Right Measurements to Determine a Successful PR Campaign - PRGN\" \/>\n<meta property=\"og:description\" content=\"When clients hire a public relations agency to develop a PR campaign, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know that the story was free of errors […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/the-right-measurements-to-determine-a-successful-pr-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-14T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T05:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/evaluation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PRGN Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRGN Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"PRGN Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/the-right-measurements-to-determine-a-successful-pr-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/the-right-measurements-to-determine-a-successful-pr-campaign\\\/\"},\"author\":{\"name\":\"PRGN Admin\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\"},\"headline\":\"The Right Measurements to Determine a Successful PR Campaign\",\"datePublished\":\"2018-05-14T00:00:00+00:00\",\"dateModified\":\"2021-10-06T05:06:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/the-right-measurements-to-determine-a-successful-pr-campaign\\\/\"},\"wordCount\":330,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/the-right-measurements-to-determine-a-successful-pr-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/evaluation.jpg\",\"keywords\":[\"measuring success\",\"successful pr\",\"successful public relations\"],\"articleSection\":[\"PR Tips & Trends\",\"Public Relations\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/the-right-measurements-to-determine-a-successful-pr-campaign\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/the-right-measurements-to-determine-a-successful-pr-campaign\\\/\",\"name\":\"The Right Measurements to Determine a Successful PR Campaign - 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