{"id":2473227,"date":"2018-01-08T00:00:00","date_gmt":"2018-01-08T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/5-tips-for-a-successful-product-launch\/"},"modified":"2022-01-19T07:33:31","modified_gmt":"2022-01-19T07:33:31","slug":"5-tips-for-a-successful-product-launch","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/5-tips-for-a-successful-product-launch\/","title":{"rendered":"5 Tips for a Successful Product Launch"},"content":{"rendered":"

In consumer public relations<\/strong>, we often build our annual plans around new product launches<\/a> and all of the buzz \u2013 and sales \u2013 they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign.<\/p>\n

1. Plan ahead.<\/strong> Ideally, the PR team<\/a> can start planning for a product launch<\/strong> about a year in advance. Not all details have to be confirmed at this point \u2013 retailers, pricing, even launch date may still be up in the air \u2013 but this timeline will provide enough time to develop strategy, understand the audience<\/a>, and brainstorm the creative elements needed to give the launch the attention it needs. If monthly consumer magazines are part of the editorial strategy, outreach to contributors will need to start four to six months ahead of launch, and media events and behind-the-scenes intros should happen at about the same time.<\/p>\n

2. Get \u201chands on\u201d product experience.<\/strong> We make sure that teams see, touch and try every product we launch. In the past, you could find our teams in the hallway assembling and trying a new vacuum, out on Michigan Avenue in a blizzard testing a new snow blower or at home making recipes with new frozen mashed cauliflower. These experiences allow us to craft pitches that cut through the clutter and describe \u2013 in users\u2019 terms \u2013 what makes a product special. We also are able to more effectively brainstorm story angles for media and answer their detailed questions about our new product.<\/p>\n

3. Know the competition.<\/strong> To pitch a product successfully, it\u2019s essential to understand what makes it new and special versus other options in the marketplace. For us, this means more than just a series of Google searches. Retail visits are great to get insight into the entire category, and trade show tours provide a valuable \u201cwhat\u2019s next\u201d viewpoint. And yes \u2013 social media and media reviews<\/a> are a must for truly understanding a new product category.<\/p>\n

4. Build online buzz.<\/strong> From a \u201ccountdown\u201d clock on the website to teaser photos strategically released in the weeks and days leading up to a launch, there are many ways to use websites and social media to pique customers\u2019 interest about an upcoming product introduction. Additionally, advanced product seeding can ensure that the moment a product is available, it has a corps of third-party influencers vouching for it.<\/p>\n

5. Keep momentum going.<\/strong> Rome wasn\u2019t built in a day \u2013 and product launches aren\u2019t done in a day, either. In fact, a successful launch campaign will build interest throughout the year \u2013 starting first with the \u201cnews\u201d of the new product and transitioning into lifestyle benefits of how the product is being used and enjoyed. Seasonal storylines and key selling periods, like spring cleaning, back-to-school or holiday gift giving, provide ample opportunities to continue talking about products long after they are first launched.<\/p>","protected":false},"excerpt":{"rendered":"

In consumer public relations, we often build our annual plans around new product launches and all of the buzz \u2013 and sales \u2013 they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1. Plan ahead. Ideally, the PR […]<\/p>\n","protected":false},"author":76,"featured_media":2473228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272,1296],"tags":[1440,1441,1442],"coauthors":[1817],"class_list":["post-2473227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tips-trends","category-public-relations","tag-product-launch","tag-product-launches","tag-successful-product-launch"],"acf":[],"yoast_head":"\n5 Tips for a Successful Product Launch - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/5-tips-for-a-successful-product-launch\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for a Successful Product Launch - PRGN\" \/>\n<meta property=\"og:description\" content=\"In consumer public relations, we often build our annual plans around new product launches and all of the buzz \u2013 and sales \u2013 they will bring. While every new product is different, here are a few tried and true tips to make the most of any product launch campaign. 1. Plan ahead. 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