{"id":2473225,"date":"2017-12-11T00:00:00","date_gmt":"2017-12-11T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/prgn-at-25-change-is-the-only-constant-in-pr\/"},"modified":"2021-10-06T05:27:21","modified_gmt":"2021-10-06T05:27:21","slug":"prgn-at-25-change-is-the-only-constant-in-pr","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/prgn-at-25-change-is-the-only-constant-in-pr\/","title":{"rendered":"PRGN at 25 – Change is the Only Constant in PR"},"content":{"rendered":"

Public Relations Global Network<\/strong> was founded 25 years ago to expand local knowledge into a communications provider that can serve clients in multiple markets. Like-minded independently owned and operated firms gathered together to share best practices, win worldwide business and enjoy the camaraderie of peers.<\/p>\n

But a lot has changed in the industry since then\u2026<\/p>\n

Three original PRGN founders shared their top 3 industry changes of the past quarter century with us \u2013 and it pretty much boils down to speed, tech, blurred lines and measurement:<\/p>\n

Anne Buchanan, Buchanan Public Relations<\/a><\/p>\n

\u2022 Shrinking of traditional media \u2013 it\u2019s made securing coveted media placements more challenging
\n\u2022 Collapse of the walls that used to segment PR and advertising along with the deconstruction of the marketing communications industry: Who handles social? What does digital mean and should a PR firm offer it? Is the term \u201cpublic relations\u201d still relevant? There is both a lot of confusion \u2013 and a lot of opportunity \u2013 in the field today.
\n\u2022 The shift in what the \u201cnew\u201d PR professional embodies: I find myself looking for recent college grads who aren\u2019t just great writers and news junkies \u2013 the really \u201cgame ready\u201d ones come with additional skills such as photography, videography, graphic arts, podcasting, etc.!<\/p>\n

Scott Hanson, HMA Public Relations<\/a><\/p>\n

\u2022 The globalization of communications. The need to have cross-border capabilities didn\u2019t really exist 25 years ago. Today, an agency must have those resources in its arsenal to be able to meet the needs of international clients.
\n\u2022 Technology. Gone are the days of mailed press kits and media alerts sent via fax. Instant communication with virtually unlimited reach has changed the methods and the speed in which we communicate.
\n\u2022 The changing face of media. The challenges that traditional media have to survive amidst the lightning-quick evolution of social and digital media reflects how today\u2019s consumers choose to get their information.<\/p>\n

Edward M. Stevens, Stevens Strategic Communications<\/a><\/p>\n

\u2022 Due to our new technology and smart phones, the speed news travels and the collateral damage it can do is astronomical\u2014especially during a crisis situation<\/a>.
\n\u2022 The rise of PR and the fall of advertising has really evolved into the birth of social communications. This is defined as a blend of public relations, advertising, film-making, storytelling, digital marketing and direct mail.
\n\u2022 Measurement and monitoring have become critical fixtures in every public relations program. Even though clients still are reluctant to pay for this service, they appreciate the reporting. It has become a cost of doing business for the results-driven PR firm.<\/p>\n

What\u2019s YOUR number one change? Leave a comment below or tweet us @PRGN.<\/p>","protected":false},"excerpt":{"rendered":"

Public Relations Global Network was founded 25 years ago to expand local knowledge into a communications provider that can serve clients in multiple markets. Like-minded independently owned and operated firms gathered together to share best practices, win worldwide business and enjoy the camaraderie of peers. But a lot has changed in the industry since then\u2026 […]<\/p>\n","protected":false},"author":76,"featured_media":2473226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1256,1296],"tags":[1266,1268],"coauthors":[],"class_list":["post-2473225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-public-relations","tag-pr","tag-public-relations"],"acf":[],"yoast_head":"\nPRGN at 25 - Change is the Only Constant in PR - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/prgn-at-25-change-is-the-only-constant-in-pr\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRGN at 25 - Change is the Only Constant in PR - PRGN\" \/>\n<meta property=\"og:description\" content=\"Public Relations Global Network was founded 25 years ago to expand local knowledge into a communications provider that can serve clients in multiple markets. 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