{"id":2473224,"date":"2017-11-28T00:00:00","date_gmt":"2017-11-28T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/public-relations-global-network-prgn-media-survey-reveals-growing-pressure-on-reporters-to-perform-on-social-media\/"},"modified":"2022-01-19T07:16:39","modified_gmt":"2022-01-19T07:16:39","slug":"public-relations-global-network-prgn-media-survey-reveals-growing-pressure-on-reporters-to-perform-on-social-media","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/news\/public-relations-global-network-prgn-media-survey-reveals-growing-pressure-on-reporters-to-perform-on-social-media\/","title":{"rendered":"Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media"},"content":{"rendered":"

Survey also offers fresh insights into how reporters vet and work with high-profile interview sources<\/em><\/p>\n


\nLOS ANGELES, CALIF. \u2013 Nov. 28. 2017 \u2013 <\/strong>Public Relations Global Network (PRGN)<\/a>, one of the largest international networks of independent public relations agencies, announced today the results of a worldwide media survey that finds increasing pressure on reporters to produce multimedia stories and perform well on social media<\/a>.<\/p>\n

The survey, which polled reporters from around the globe, also offers CEOs and business leaders new details into the research that goes into reporters\u2019 vetting process when considering interview sources.<\/p>\n

\u201cPRGN\u2019s goal was to give our members and their clients the most up-to-date understanding of how reporters and bloggers go about their jobs and consider their sources,\u201d said Christina Rytter, current president of PRGN and founder of Copenhagen, Denmark-based Scandinavian Communications. \u201cAs a result, agencies can better prepare our clients by giving them a broader appreciation for the pressures and processes that media professionals face on a daily basis.\u201d<\/p>\n

With more than 110 respondents to each question, the survey analyzes how media professionals vet CEOs prior to, and during, an interview to determine their story-worthiness. The survey also asks members of the survey pool to assess how their reporting responsibilities \u2013 print, audio, video, social media, etc. \u2013 have changed compared to two years ago.<\/p>\n

\u201cAs PR practitioners, we certainly have anecdotal evidence and experiential knowledge of how these factors impact the success of our clients. We also recognize that quantifiable data is \u2018king\u2019 when it comes to supporting opinions,\u201d said Leeza Hoyt, president of PRGN\u2019s Los Angeles agency The Hoyt Organization<\/a>, Inc., which designed the survey and coordinated its implementation with the network\u2019s more than 50 members. \u201cIn this case, we discovered that while business leaders can adapt to a rapidly changing media relations<\/a> landscape, there is a great deal of added pressure on media professionals to populate additional channels. That said, reporters still rely on past news coverage, websites and information from PR agencies as their top research tools.\u201d<\/p>\n

Interview Vetting
\n<\/strong>To determine how reporters assess whether a CEO is a qualified and credible interview source, the survey asked respondents to name the top three factors they consider during the interview-vetting process. The responses revealed:<\/p>\n