{"id":2473208,"date":"2017-10-31T00:00:00","date_gmt":"2017-10-31T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/10-tips-to-construct-a-media-pitching-email-that-works\/"},"modified":"2021-10-06T05:38:39","modified_gmt":"2021-10-06T05:38:39","slug":"10-tips-to-construct-a-media-pitching-email-that-works","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/media-relations\/10-tips-to-construct-a-media-pitching-email-that-works\/","title":{"rendered":"10 Tips to Construct a Media-Pitching Email that Works"},"content":{"rendered":"

Media relations<\/strong> is our bread and butter in the PR industry. There\u2019s nothing better than a well-placed media hit that\u2019s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch<\/strong> can be tricky. Here are 10 tips for crafting a media pitch email that actually works.<\/p>\n

1. Research before you pitch.<\/strong>
\nThis is critical. Take time to research the outlet and the contact you are reaching out to before sending a pitch. If the outlet has recently covered your pitch topic or the person you are contacting doesn\u2019t cover that beat, they\u2019re likely to delete your email and not think twice about it.<\/p>\n

2. Spell their name correctly.<\/strong>
\nAs obvious as it seems, when we ask reporters and editors the most common reason they toss a pitch, it\u2019s because the sender misspelled their name. A mistake like this gives the impression that you didn\u2019t take the time to do your research or you just don\u2019t care enough to get it right. A slight distinction between \u2018Molly\u2019 and \u2018Mollie\u2019 or \u2018Nicholas\u2019 and \u2018Nicolas\u2019 can make all the difference in landing coverage.<\/p>\n

3. Always hyperlink directly to the client\u2019s website.<\/strong>
\nYour goal is to make the journalist\u2019s job as easy as possible. They receive thousands of email pitches a day and may not take the time to consider yours if more information is not easily accessible. Additionally, requiring them to search for more info on their own increases the chances of misinformation being printed if they stumble onto the wrong website.<\/p>\n

4. Don\u2019t attach any documents or images. Link to them.<\/strong>
\nAttachments from unknown senders frequently get blocked by spam filters. When sending a press release, either paste the copy into the body of the email under your signature or link to a file-sharing site like Dropbox. It can be helpful to go ahead and build a media kit in a Dropbox folder that includes images, videos, company bios and other crucial assets and link to it so the recipient has everything they need on the frontend.<\/p>\n

5. Offer them something for free.<\/strong>
\nNot necessarily a gift \u2013 many hard news writers will not accept gifts due to journalistic integrity \u2013 but offer to give them a way to experience the service\/product\/company you are pitching for themselves so they can better report on it. This could include a comped dinner at a new restaurant, free trial at a fitness studio or coffee date with a new CEO.<\/p>\n

6. Ask what they are working on and offer to be a resource.<\/strong>
\nJournalists frequently pitch their own story ideas to their editors and may already have a big piece in the works when you reach out to them. Offering your client up as a resource for their current piece or future stories can land you the coverage you want without seeming self-promotional. It also helps establish a more long-standing relationship between the client and the writer that could result in future inclusions.<\/p>\n

7. Explain why your client is an expert.<\/strong>
\nWhy should they feature or interview your client over their competitors? Make sure you have a boilerplate with key messages ready to go and position the client as a thought leader in the industry. If a journalist gets a pitch for an interview that doesn\u2019t explain why the client is a trusted source on a topic, they\u2019re likely to pass.<\/p>\n

8. Offer exclusivity.<\/strong>
\nIt\u2019s no secret that media outlets love a good scoop. When pitching a bylined column, mention in your email that the piece has not been offered to anyone else and they will have exclusive rights to it. When making a big announcement, be strategic in selecting one outlet to break the news and let them know they will have a set period of time before you reach out to other publications.<\/p>\n

9. Customize your pitch.<\/strong>
\nAs tempting as it can be to copy and paste or use a mass email distributor to send out hundreds of pitches at a time, it’s usually pretty obvious to a journalist when they\u2019re just another name in your Excel spreadsheet. Instead, think quality over quantity and take the time to customize a pitch by referencing a recent story they\u2019ve written as a reason you think they\u2019d be interested in covering your client or asking a personal question based on your experience with them.<\/p>\n

10. Remember they are human.<\/strong>
\nWriters, editors, producers, bloggers, influencers \u2013 at the end of the day, we\u2019re all human and whoever you\u2019re pitching will appreciate your recognition of that. Be conversational but professional in your email and don\u2019t be afraid to follow up politely if you don\u2019t receive a response. Many journalists appreciate reminders, especially about stories that are time sensitive.<\/p>","protected":false},"excerpt":{"rendered":"

Media relations is our bread and butter in the PR industry. There\u2019s nothing better than a well-placed media hit that\u2019s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1270,1272,1296],"tags":[1400,1401,1277,1268],"coauthors":[],"class_list":["post-2473208","post","type-post","status-publish","format-standard","hentry","category-media-relations","category-pr-tips-trends","category-public-relations","tag-emails","tag-media-pitching","tag-media-relations","tag-public-relations"],"acf":[],"yoast_head":"\n10 Tips to Construct a Media-Pitching Email that Works - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/media-relations\/10-tips-to-construct-a-media-pitching-email-that-works\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips to Construct a Media-Pitching Email that Works - PRGN\" \/>\n<meta property=\"og:description\" content=\"Media relations is our bread and butter in the PR industry. There\u2019s nothing better than a well-placed media hit that\u2019s authentic, engaging and delivered directly to your target audience. 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