Yelp, Trip Advisor, Glassdoor, Amazon and hundreds of other sites invite customer reviews on products, businesses and services. Less than stellar reviews can have a real financial impact on your business. According to Web Republic, products with positive reviews sell 200% more than those with no reviews. So how do you influence your customers to provide feedback when we\u2019re more inclined to complain than praise?<\/p>\n
1. Provide a great product or service.<\/strong> Rule #1 is to be good at what you do \u2013 give customers great service and value and they\u2019ll happily reward you for it.<\/p>\n 2. Ask!<\/strong> How many times have you had a great experience in a hotel and then simply\u2026never mentioned that to anyone. It\u2019s the business\u2019 \u2013 business \u2013 to engage customers and encourage brand support. Case in point \u2013 I recently had a lovely stay at The Venetian in Las Vegas. Would I have run home and written a review if I didn\u2019t get a personalized email from hotel customer service staff reminding me? Probably not. If you\u2019re confident in your service, ask happy customers to tell others about it.<\/p>\n 3. Say please and thank you.<\/strong> It\u2019s true that our Mothers knew a thing or two about persuasion\u2026if you ask customers nicely (please) to write a review and then thank them (publicly \u2013 in the case of a site like Trip Advisor or Yelp where businesses can comment on reviews) \u2013 that\u2019s memorable, and supports your brand attributes.<\/p>\n 4. Pick your poison.<\/strong> Every business has those two or three really important review\/sales points. Consumer packaged goods? Amazon rules. Local restaurant? Yelp and Trip Advisor. Home improvements? Angie\u2019s List and the Better Business Bureau. Engage with those customers and keep the conversation going.<\/p>\n 5. Take your lumps.<\/strong> Not every review is going to be good because we\u2019re human \u2013 and can\u2019t be perfect. But acknowledge the poor review and try to set it right. Thank customers for sharing their opinions \u2013 good and bad \u2013 and encourage them to give you another try.<\/p>\n Comments? Review this blog below ????.<\/p>","protected":false},"excerpt":{"rendered":" Yelp, Trip Advisor, Glassdoor, Amazon and hundreds of other sites invite customer reviews on products, businesses and services. Less than stellar reviews can have a real financial impact on your business. According to Web Republic, products with positive reviews sell 200% more than those with no reviews. So how do you influence your customers to […]<\/p>\n","protected":false},"author":76,"featured_media":2473192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272,1296],"tags":[1393,1394],"coauthors":[],"class_list":["post-2473191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tips-trends","category-public-relations","tag-5-star-reviews","tag-customer-reviews"],"acf":[],"yoast_head":"\n