{"id":2473186,"date":"2017-09-05T00:00:00","date_gmt":"2017-09-05T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing-for-businesses\/"},"modified":"2017-09-05T00:00:00","modified_gmt":"2017-09-05T00:00:00","slug":"social-media-marketing-for-businesses","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/social-media-marketing-for-businesses\/","title":{"rendered":"Social Media Marketing for Businesses"},"content":{"rendered":"

For the modern business, social media<\/a>\u00a0is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website traffic, and much more.<\/p>\n

If you don’t have a strong social media presence, your business is suffering. Yet navigating the social media world can be overwhelming. To help you, here are the top 5 social media platforms that you should start with as you build your online presence, along with our top favorite tips for each platform.<\/p>\n

Top 5 Social Media Marketing Platforms<\/strong><\/p>\n

1. LinkedIn<\/strong><\/p>\n

LinkedIn is, by far, the most important business platform for B2B\u2019s among the different social media sites. People are relying more and more on the digital world for networking and finding new leads, and as a marketer or business owner, this is a great place to start. LinkedIn is a great platform that helps you show off your credentials, build authority and trust, all while connecting with potential partners and clients.<\/p>\n

LinkedIn Tips <\/em><\/p>\n

\u2022 To start, create a LinkedIn Company page here: https:\/\/www.linkedin.com\/company\/add\/show<\/em>
\n\u2022 Optimize your page with photos, descriptions, target keywords, etc.<\/em>
\n\u2022 Share your LinkedIn Company page on your other social media channels to build exposure. <\/em>
\n\u2022 Add the URL to your LinkedIn Company page in your email signature to generate additional traffic. <\/em>
\n\u2022 Share your blog posts on your LinkedIn Company page to gain top of mind awareness with your current customers and potential new customers. Commit to sharing a certain number of posts on LinkedIn per month.<\/em><\/p>\n

2. Facebook<\/strong><\/p>\n

As of June 2017, there were over 2.01 billion active Facebook users. That’s a huge audience, and it’s one that’s constantly growing, with five new profiles being created every second! If your business doesn’t have an active Facebook presence, you are missing out a huge opportunity to reach your audience. Facebook also offers targeted ad options that allow you to carefully target the people who see your posts, which can help convert more viewers into customers.<\/p>\n

Facebook Tips <\/em><\/p>\n

\u2022 Post 3-5 times per week. <\/em>
\n\u2022 Mix up your content so that it either entertains, educates or inspires! A few examples of content that you could promote include #FAQFridays, behind the scenes photos, employee photos, customer photos, testimonials, blog posts, Facebook Live videos at an event or conference, testimonial videos, contests, etc.<\/em>
\n\u2022 Take advantage of all the benefits of Facebook Advertising. Did you know that Facebook only shows your posts to 1-3% of your fans? That\u2019s right \u2013 you now have to pay to get additional exposure (similar to any other media channel like newspapers or radio.) With as little as $5, you can have your posts be seen in front of a much wider, targeted audience. <\/em>
\n\u2022 With advanced Facebook Advertising options, you can laser target your audience. You can retarget website visitors, customers within a specific age range or location, job title, and even customers on your current email subscription list!<\/em><\/p>\n

3. Google+<\/strong><\/p>\n

Do you want your business to show up on Google? Adding a Google+ page is going to be key to that. When you post on Google+, it immediately gets indexed and shows up in search results, making it great for SEO and your visibility in the search engines. After all, Google owns Google+, so they are going to favor people who play in their sandbox.<\/p>\n

Google+ Tips <\/em><\/p>\n

\u2022 Make sure your Google+ page includes your business’s name, map location, contact information, photos and reviews, all of which help people not only find you through the search engine giant, but also become interested in working with you.<\/em>
\n\u2022 Post at least 1-2 times a week. <\/em>
\n\u2022 Include target keywords (phrases your customers are searching in Google) in your posts which may help you rank in the search engines.<\/em>
\n\u2022 Use hashtags in your posts. Google uses hashtags and semantic analysis to correlate relationship between different topics.<\/em><\/p>\n

4. YouTube<\/strong><\/p>\n

YouTube can be a good option if your business has a number of video tutorials or product demos, a YouTube page can be highly profitable. Not only could you potentially monetize your videos, but you can use them to build product understanding and trust, branding yourself as an “expert” in the field.<\/p>\n

YouTube Tips<\/em><\/p>\n

\u2022 Include your target keywords in your video title, description and tags. <\/em>
\n\u2022 In the description area, write a paragraph about the video, and at the end make sure to include a call-to-action link for more information. The goal is to get people to watch your video, then funnel that traffic back to your website.<\/em>
\n\u2022 When creating video content, focus on engaging and educating people, but leave them hanging just a bit. Use the video to convince visitors that they need to visit your website for more info.<\/em>
\n\u2022 Create a brandable YouTube channel banner.<\/em><\/p>\n

5. Twitter<\/strong><\/p>\n

Twitter is on the bottom of the list because it’s the least helpful of these, but it can be beneficial for those businesses that have frequent updates. It’s also free and easy to use, so you might as well add it to your branding efforts.<\/p>\n

Twitter Tips <\/em><\/p>\n

\u2022 Use relevant hashtags in your tweets so that people can find you based on a specific topic.<\/em>
\n\u2022 Create a brandable hashtag for your business that you can use and have your customers use.<\/em>
\n\u2022 Remember to retweet and share others posts as well.<\/em><\/p>\n

Don’t let the social media world pass your business by. Social media marketing<\/a> is a powerful tool for marketers to gain valuable data and reach new customers that should not be overlooked. Set up your profiles and implement our favorite tips above so you can enjoy the benefits of these marketing platforms for your business.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

For the modern business, social media\u00a0is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website traffic, […]<\/p>\n","protected":false},"author":76,"featured_media":2473187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272,1265],"tags":[1385,1386,1280,1387],"coauthors":[],"class_list":["post-2473186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tips-trends","category-social-media-marketing","tag-facebook","tag-linked-in","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"\nSocial Media Marketing for Businesses - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/social-media-marketing-for-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing for Businesses - PRGN\" \/>\n<meta property=\"og:description\" content=\"For the modern business, social media\u00a0is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website traffic, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/social-media-marketing-for-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-05T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/social-media-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"848\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PRGN Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRGN Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"PRGN Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/\"},\"author\":{\"name\":\"PRGN Admin\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\"},\"headline\":\"Social Media Marketing for Businesses\",\"datePublished\":\"2017-09-05T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/\"},\"wordCount\":967,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/social-media-1-1.jpg\",\"keywords\":[\"facebook\",\"linked in\",\"Social Media\",\"twitter\"],\"articleSection\":[\"PR Tips & Trends\",\"Social Media Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/\",\"name\":\"Social Media Marketing for Businesses - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/social-media-1-1.jpg\",\"datePublished\":\"2017-09-05T00:00:00+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/social-media-marketing\\\/social-media-marketing-for-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/social-media-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/social-media-1-1.jpg\",\"width\":848,\"height\":447,\"caption\":\"social-media-1\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"name\":\"PRGN\",\"description\":\"The World's Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\",\"name\":\"PRGN Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.pngc50528d8fbb4ddf30acaae5177c2b45d\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.png\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.png\",\"caption\":\"PRGN Admin\"},\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/es_es\\\/author\\\/prgn-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Marketing for Businesses - PRGN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/social-media-marketing-for-businesses\/","og_locale":"es_ES","og_type":"article","og_title":"Social Media Marketing for Businesses - PRGN","og_description":"For the modern business, social media\u00a0is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website traffic, […]","og_url":"https:\/\/prgn.cullencommunications.ie\/es_es\/social-media-marketing\/social-media-marketing-for-businesses\/","og_site_name":"PRGN","article_published_time":"2017-09-05T00:00:00+00:00","og_image":[{"width":848,"height":447,"url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/social-media-1-1.jpg","type":"image\/jpeg"}],"author":"PRGN Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"PRGN Admin","Tiempo de lectura":"5 minutos","Written by":"PRGN Admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/#article","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/"},"author":{"name":"PRGN Admin","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/4e8149167968fed097327214ce3987a6"},"headline":"Social Media Marketing for Businesses","datePublished":"2017-09-05T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/"},"wordCount":967,"commentCount":0,"publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/social-media-1-1.jpg","keywords":["facebook","linked in","Social Media","twitter"],"articleSection":["PR Tips & Trends","Social Media Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/","url":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/","name":"Social Media Marketing for Businesses - PRGN","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/#primaryimage"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/social-media-1-1.jpg","datePublished":"2017-09-05T00:00:00+00:00","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/social-media-marketing\/social-media-marketing-for-businesses\/#primaryimage","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/social-media-1-1.jpg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/social-media-1-1.jpg","width":848,"height":447,"caption":"social-media-1"},{"@type":"WebSite","@id":"https:\/\/prgn.cullencommunications.ie\/#website","url":"https:\/\/prgn.cullencommunications.ie\/","name":"PRGN","description":"The World's Local Agency","publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.cullencommunications.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.cullencommunications.ie\/#organization","name":"PRGN","url":"https:\/\/prgn.cullencommunications.ie\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/4e8149167968fed097327214ce3987a6","name":"PRGN Admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.pngc50528d8fbb4ddf30acaae5177c2b45d","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.png","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.png","caption":"PRGN Admin"},"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/prgn-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473186"}],"version-history":[{"count":0,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media\/2473187"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473186"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}