{"id":2473157,"date":"2017-06-05T00:00:00","date_gmt":"2017-06-05T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/why-reporters-didnt-attend-your-press-event\/"},"modified":"2021-10-06T05:29:29","modified_gmt":"2021-10-06T05:29:29","slug":"why-reporters-didnt-attend-your-press-event","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/","title":{"rendered":"Why Reporters Didn\u2019t Attend Your Press Event"},"content":{"rendered":"

You didn\u2019t get the media attendance you expected at your last press conference. And you\u2019re taking heat from your boss for the weak turn-out. She wants to know why reporters didn’t attend your press event.<\/p>\n

What went wrong?<\/p>\n

There are a number of reasons that reporters cite for not showing up to press events.\u00a0\u00a0Often, they\u00a0politely claim\u00a0that \u201cbreaking news\u201d got in the way. And that may be true sometimes, but many times it\u2019s just not the case.\u00a0Here are some of the\u00a0real<\/strong>\u00a0reasons reporters have given for press-event no-shows:<\/p>\n

1)\u00a0You didn\u2019t have any real news to offer<\/strong>. Background and perspective is great, food and drink are nice, but unless you have real news, I have other things to cover.<\/p>\n

2)\u00a0You didn\u2019t tell me why your news was pertinent to me<\/strong>\u00a0\u2026 and my viewers\/readers\/listeners. Do you even know what my beat is and do you read our publication or watch\/listen to our show?<\/p>\n

3)\u00a0You didn\u2019t give me enough advance notice.<\/strong>\u00a0I already have my week planned out and I can\u2019t change my schedule on a few days\u2019 notice.<\/p>\n

4)\u00a0You scheduled it without regard to other competing events<\/strong>\u00a0\u2026 that are more important to me. I\u2019d love to attend your one-hour event in Detroit, but on that day I\u2019ll be out of town attending seven press conferences at the Los Angeles Auto Show.<\/p>\n

5)\u00a0You scheduled it for a location\u00a0that is\u00a0inconvenient\u00a0or unfeasible for me<\/strong>. I work in California, and while I think Toledo is a wonderful place, I have a hard time justifying a cross-country flight there (especially in January) for your one-hour press briefing and lunch. As PRGN’s journalist survey has shown, location<\/a> is a crucial consideration for press events and CEO interviews.<\/p>\n

6)\u00a0I never heard from you before<\/strong>\u00a0\u2026 I\u2019ve never heard your CEO speak \u00a0and I\u2019ve never heard of your company before, so why should I come running now?<\/p>\n

7)\u00a0You\u2019re not offering anything at the event that I can\u2019t get from your news release<\/strong>\u00a0\u2026 or via a phone interview, at least as far as I can tell.<\/p>\n

8)\u00a0I was somewhat interested when you invited me two weeks ago<\/strong>\u00a0\u2026 but you failed to follow-up with more compelling details on why I should attend.<\/p>\n

9)\u00a0We\u2019re short-staffed due to budget cuts<\/strong>\u00a0\u2026 and I just don\u2019t have the time to spend a half-day getting to and back from your event.<\/p>\n

10)\u00a0You scheduled it at, or in conjunction with, a\u00a0trade show or conference that I\u2019ll be attending<\/strong>\u00a0\u2026 but unfortunately I already have a full schedule there. After all, at these expos, you are competing with hundreds, perhaps thousands, of other companies for a few precious hours of my time.<\/p>\n

11)\u00a0You scheduled it for too early in the morning or too late in the day.<\/strong>\u00a0I do have a family and a personal life, you know, and have already missed dinner with my kids four times this week.<\/p>\n

12)\u00a0You haven\u2019t been helpful to me in the past<\/strong>\u00a0\u2026 with follow-up questions, images, B-roll video or other information that make it easy for me to develop my story.<\/p>\n

13)\u00a0You didn\u2019t tie your news into the bigger picture<\/strong>\u00a0\u2026 to connect it\u00a0to trends, industry issues, local economic impact, etc., and your revolutionary new widget isn\u2019t newsworthy by itself.<\/p>\n

14)\u00a0You\u2019ve turned down multiple interview requests in the past<\/strong>\u00a0\u2026 or failed to return my phone calls or failed to be honest with me.<\/p>\n

With a press event, it\u2019s not as simple as \u201cif you plan it, they will come<\/em>.\u201d Sometimes a press event is the right answer, sometimes it\u2019s not. (We\u2019ve actually been thanked by editors \u2013 and received better editorial treatment \u2013 for\u00a0not<\/strong>\u00a0having a press conference at a major trade show.)<\/p>\n

But if you decide a press event is the best course of action, you can maximize your media attendance by focusing on the needs and concerns of the reporter in your planning \u2026 and building those considerations into your plan. That way, afterwards, no one will be asking why reporters didn’t attend your press event.<\/p>\n

The bottom line is:\u00a0in the world of press events, the reporters and editors are your\u00a0real customers, so make the event work for them<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

You didn\u2019t get the media attendance you expected at your last press conference. And you\u2019re taking heat from your boss for the weak turn-out. She wants to know why reporters didn’t attend your press event. What went wrong? There are a number of reasons that reporters cite for not showing up to press events.\u00a0\u00a0Often, they\u00a0politely […]<\/p>\n","protected":false},"author":76,"featured_media":2473158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1272],"tags":[1344,1345,1277,1261,1346],"coauthors":[],"class_list":["post-2473157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tips-trends","tag-journalists","tag-media-event","tag-media-relations","tag-pr-agency","tag-press-conference"],"acf":[],"yoast_head":"\nWhy Reporters Didn\u2019t Attend Your Press Event - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Reporters Didn\u2019t Attend Your Press Event - PRGN\" \/>\n<meta property=\"og:description\" content=\"You didn\u2019t get the media attendance you expected at your last press conference. And you\u2019re taking heat from your boss for the weak turn-out. She wants to know why reporters didn’t attend your press event. What went wrong? There are a number of reasons that reporters cite for not showing up to press events.\u00a0\u00a0Often, they\u00a0politely […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-05T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T05:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/jim-bianchi-wide-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"PRGN Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"PRGN Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"PRGN Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/\"},\"author\":{\"name\":\"PRGN Admin\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\"},\"headline\":\"Why Reporters Didn\u2019t Attend Your Press Event\",\"datePublished\":\"2017-06-05T00:00:00+00:00\",\"dateModified\":\"2021-10-06T05:29:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/\"},\"wordCount\":722,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/jim-bianchi-wide-1.png\",\"keywords\":[\"journalists\",\"media event\",\"Media Relations\",\"pr agency\",\"press conference\"],\"articleSection\":[\"PR Tips & Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/\",\"name\":\"Why Reporters Didn\u2019t Attend Your Press Event - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/jim-bianchi-wide-1.png\",\"datePublished\":\"2017-06-05T00:00:00+00:00\",\"dateModified\":\"2021-10-06T05:29:29+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/pr-tips-trends\\\/why-reporters-didnt-attend-your-press-event\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/jim-bianchi-wide-1.png\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/jim-bianchi-wide-1.png\",\"width\":960,\"height\":435,\"caption\":\"jim-bianchi-wide\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#website\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"name\":\"PRGN\",\"description\":\"The World's Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/#\\\/schema\\\/person\\\/4e8149167968fed097327214ce3987a6\",\"name\":\"PRGN Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.pngc50528d8fbb4ddf30acaae5177c2b45d\",\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.png\",\"contentUrl\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/using-gravatar-60x60-1.png\",\"caption\":\"PRGN Admin\"},\"url\":\"https:\\\/\\\/prgn.cullencommunications.ie\\\/es_es\\\/author\\\/prgn-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Reporters Didn\u2019t Attend Your Press Event - PRGN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/","og_locale":"es_ES","og_type":"article","og_title":"Why Reporters Didn\u2019t Attend Your Press Event - PRGN","og_description":"You didn\u2019t get the media attendance you expected at your last press conference. And you\u2019re taking heat from your boss for the weak turn-out. She wants to know why reporters didn’t attend your press event. What went wrong? There are a number of reasons that reporters cite for not showing up to press events.\u00a0\u00a0Often, they\u00a0politely […]","og_url":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/","og_site_name":"PRGN","article_published_time":"2017-06-05T00:00:00+00:00","article_modified_time":"2021-10-06T05:29:29+00:00","og_image":[{"width":960,"height":435,"url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/jim-bianchi-wide-1.png","type":"image\/png"}],"author":"PRGN Admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"PRGN Admin","Tiempo de lectura":"4 minutos","Written by":"PRGN Admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/#article","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/"},"author":{"name":"PRGN Admin","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/4e8149167968fed097327214ce3987a6"},"headline":"Why Reporters Didn\u2019t Attend Your Press Event","datePublished":"2017-06-05T00:00:00+00:00","dateModified":"2021-10-06T05:29:29+00:00","mainEntityOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/"},"wordCount":722,"commentCount":0,"publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/jim-bianchi-wide-1.png","keywords":["journalists","media event","Media Relations","pr agency","press conference"],"articleSection":["PR Tips & Trends"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/","url":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/","name":"Why Reporters Didn\u2019t Attend Your Press Event - PRGN","isPartOf":{"@id":"https:\/\/prgn.cullencommunications.ie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/#primaryimage"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/jim-bianchi-wide-1.png","datePublished":"2017-06-05T00:00:00+00:00","dateModified":"2021-10-06T05:29:29+00:00","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/pr-tips-trends\/why-reporters-didnt-attend-your-press-event\/#primaryimage","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/jim-bianchi-wide-1.png","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/09\/jim-bianchi-wide-1.png","width":960,"height":435,"caption":"jim-bianchi-wide"},{"@type":"WebSite","@id":"https:\/\/prgn.cullencommunications.ie\/#website","url":"https:\/\/prgn.cullencommunications.ie\/","name":"PRGN","description":"The World's Local Agency","publisher":{"@id":"https:\/\/prgn.cullencommunications.ie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.cullencommunications.ie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.cullencommunications.ie\/#organization","name":"PRGN","url":"https:\/\/prgn.cullencommunications.ie\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prgn.cullencommunications.ie\/#\/schema\/person\/4e8149167968fed097327214ce3987a6","name":"PRGN Admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.pngc50528d8fbb4ddf30acaae5177c2b45d","url":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.png","contentUrl":"https:\/\/prgn.cullencommunications.ie\/wp-content\/uploads\/2021\/06\/using-gravatar-60x60-1.png","caption":"PRGN Admin"},"url":"https:\/\/prgn.cullencommunications.ie\/es_es\/author\/prgn-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/comments?post=2473157"}],"version-history":[{"count":1,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473157\/revisions"}],"predecessor-version":[{"id":2474142,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/posts\/2473157\/revisions\/2474142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media\/2473158"}],"wp:attachment":[{"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/media?parent=2473157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/categories?post=2473157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/tags?post=2473157"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.cullencommunications.ie\/es_es\/wp-json\/wp\/v2\/coauthors?post=2473157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}