{"id":2473126,"date":"2016-11-01T00:00:00","date_gmt":"2016-11-01T00:00:00","guid":{"rendered":"https:\/\/prgn.cullencommunications.ie\/achieving-exceptional-results\/"},"modified":"2016-11-01T00:00:00","modified_gmt":"2016-11-01T00:00:00","slug":"achieving-exceptional-results","status":"publish","type":"post","link":"https:\/\/prgn.cullencommunications.ie\/es_es\/pr-tips-trends\/achieving-exceptional-results\/","title":{"rendered":"Achieving Exceptional Results"},"content":{"rendered":"

By Abbie S. Fink, HMA Public Relations<\/a>, Phoenix, Arizona<\/em><\/p>\n

The Public Relations Society of America<\/a><\/strong> (PRSA) presented the Patrick Jackson Award for Distinguished Service to Abbie S. Fink<\/strong><\/a> of HMA Public Relations in Phoenix. The award\u00a0 is intended to recognize a PRSA member who has significantly contributed to advancing PRSA from the Chapter to National levels, as well as furthered the Society by inspiring fellow practitioners professionally and personally.<\/em><\/p>\n

Achieving Exceptional Results<\/strong><\/h2>\n

What do you think it takes to achieve exceptional results for your clients and organizations?\u00a0 There are things like working hard and paying attention to their needs that certainly top the list.\u00a0 But doesn\u2019t that seem obvious?<\/p>\n

For something to be truly exceptional, it needs to go beyond the obvious.\u00a0 That little extra something that sets you and your team apart from the others.<\/p>\n

At a client event the other night, celebrating the transition of leadership from the founders to a new president and CEO, one of their clients pulled us aside to tell us how much they loved and appreciated Bob for all that he done for his family over the years.\u00a0 He shared stories of Bob\u2019s visits to their family home, spending time with his kids and grandkids, really going above and beyond.\u00a0 Sure, anyone could have taken care of the client\u2019s needs, but Bob believed that client service should be about relationships not transactions. And that\u2019s how you get to exceptional results.<\/p>\n

My first boss in the agency business used to say that public relations should really be called public relationships.\u00a0 Because after all, that\u2019s what we are doing every day \u2013 building relationships between clients and their target audiences, between us and the media, between us and our colleagues, etc.<\/p>\n

Here are a few more ideas to achieving exceptional results and I\u2019d welcome your thoughts as well:<\/h3>\n